1. The
Buzz on Moms
Report
Brands
7.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.
2. Who was
Involved?
7000
253*
- ./ *01234
+",(& These panelists .
866 members from our
buzzSpotter® network 56784*" $$.9'$)*
participated in this survey
about Moms to learn how : %. ;/./*< (
;%(.* Panelists
they re raising the
Millennial Generation. =;<)./*08203253*
100%
female
866 !"# $%& %'" ( $) *
buzzmg.com
3. location
!"#
$%&#
789:#;<#=>"#
?@&#
"5#
The majority of 6&#
'(#
participants are 3*# $)&#
4&#
from these states.
12#
0&#
*+#
/+# ,&#
STATS BY STATE AND PERCENTAGE >>> 0&# ."# -"#
)&# %&#
buzzmg.com
4. AGE
6,A44# $4&#
6BA60# ?$&#
The respondents B%A6?# ?@&#
ranged in age from
21 – 55 years old. ?,AB)# ?6&#
?$A?0# ?@&#
buzzmg.com
8. e
employment are wo r king full tim
o f our m o ms yed.
52%
f mo ms are u ne mplo
a nd o nly 11% o
>:HV#H:#D;L8# =K8LOG;V8P#
L;L# $$&#
"#9:WP8K:# ,&#
)&#
>8G<A8LOG;V8P# C;MJEKR#
0&# OHM:ATL8#
$6&#
C;MJEKR#<WGGATL8#
4?&#
buzzmg.com
9. Household
o ms fall be twee n t
he income
48% o f our M o me
ge h ouse h o ld in c
na tio nal ave ra ,000
o f $33 ,000 and $82
60&#
?,&#
?&# $B&#
@&#
6&# 6&#
+899#:DHK# X0Y@@@#A# XBBY@@@A# X0?Y@@@#A# X$%@Y@@@#A# 3;M8#:DHK# *#P;KZ:#[HK:#
X0Y@@@# XBBY@@@# X0?Y@@@# X$%@Y@@@# XB%@Y@@@# XB%@Y@@@# :;#9O8IE<V#buzzmg.com
10. Soft Drinks
B,&#
!;IH#!;GH#
?0&#
SE8:#!;J8#
?%&#
-8O9E#
*Participants selected their three favorite brands for each category buzzmg.com
11. jeans
40&#
+8UE9#
?0&#
.W899#
?%&#
+WIJV#FMHKP#
*Participants selected their three favorite brands for each category buzzmg.com
12. Alcoholic
beverages
B$&#
FHIHMPE#
?%&#
>LEMK;#
?)&#
!;M;KH#
*Participants selected their three favorite brands for each category buzzmg.com
13. eyewear
6B&#
7HVAFHK#
?@&#
!N"']+#
$,&#
-MHPH#
*Participants selected their three favorite brands for each category buzzmg.com
14. cosmetics
B@&#
3"!#!;9L8TI9#
?%&#
QGHV#
?4&#
!GEKE^W8#
*Participants selected their three favorite brands for each category buzzmg.com
15. snacks
B$&#
S;ME:;9#
?0&#
>WKIDEO9#
?B&#
+HVZ9#
*Participants selected their three favorite brands for each category buzzmg.com
16. candy
6$&#
78898Z9#
B?&#
3`39#
B@&#
1[E_#
*Participants selected their three favorite brands for each category buzzmg.com
17. electronics
4?&#
"OOG8#
?6&#
>;KV#
$0&#
S8GG#
*Participants selected their three favorite brands for each category buzzmg.com
18. fragrance
!DHK8G#';b4#C;L8Kc9# ?)&#
-8M<WL8#
S;GI8#`#.HaaHKH#A# ?$&#
S`.#
7HGOD#+HWM8K#7;LHKI8# $)&#
*Participants selected their three favorite brands for each category buzzmg.com
19. Fast food
64&#
>Wa[HV#
B,&#
-HK8MH#FM8HP#
B?&#
!DEO;:G8#
*Participants selected their three favorite brands for each category buzzmg.com
20. automobiles
?)&#
1;V;:H#
?4&#
/;MP#
?4&#
!D8UM;G8:#
*Participants selected their three favorite brands for each category buzzmg.com
21. airlines
6)&#
>;W:D[89:#"EMGEK89#
6B&#
=KE:8P#"EMGEK89#
6?&#
S8G:H#"EM#+EK89#
*Participants selected their three favorite brands for each category buzzmg.com
22. hotels
6B&#
3HMME;d#
?,&#
NEG:;K#N;:8G#
?B&#
>D8MH:;K#N;:8G9#
*Participants selected their three favorite brands for each category buzzmg.com
23. media
%$&#
/HI8a;;J#
6$&#
.;;RG8#
?%&#
(;W1Wa8#
*Participants selected their three favorite brands for each category buzzmg.com
24. Wireless
providers
)0&#
e8MEf;K#CEM8G899#
)$&#
"1`1#
66&#
>OMEK:#
*Participants selected their three favorite brands for each category buzzmg.com
25. apparel
B$&#
eEI:;MEHZ9#>8IM8:#
?6&#
QGP#'HUV#
??&#
'EJ8#
*Participants selected their three favorite brands for each category buzzmg.com
26. Department
stores
)B&#
3HIVZ9#
60&#
h;DGZ9#
B)&#
g!#-8KK8V#
*Participants selected their three favorite brands for each category buzzmg.com
27. Retail
chains
%B&#
1HMR8:#
6?&#
CHGLHM:#
??&#
*h]"#
*Participants selected their three favorite brands for each category buzzmg.com
28. Online
retail
0?&#
"LHf;KbI;L#
6$&#
]aHVbI;L#
?)&#
*:WK89bI;L#
*Participants selected their three favorite brands for each category buzzmg.com
29. My favorite brand is
Favorite Amazon.com. It has so many
options. I can buy almost
brand 2012 anything I want there and they
have good customer service. I also
like that they offer promotional
incentives sometimes in addition
to the incredibly low prices.
The best brand by far is
I love Amazon because Amazon. I can buy
they almost always have anything I want or need,
new or used and for
what you need and if they
cheaper. It has reviews on
don't have it, they will tell everything! Tell me a
you where it can be found. better brand for business
This is great customer than that! *
service. *
buzzmg.com
30. =< ( $"& $*>)!*
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com