1. The
Buzz on Moms
Report
Back-to-School
6.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.

2. Who was
Involved?
7000
243*
- ./ *0120 3
+",(& These panelists .
896 members from our
buzzSpotter® network 45433*" $$.6'$)*
participated in this survey
about Moms to learn how 7 %. 8/./*9 (
8%(.* Panelists
they re raising the
Millennial Generation. :89)./*0120;243*
100%
female
896 !"# $%& %'" ( $) *
buzzmg.com

3. Where do
you live?
Rural &#$
Suburbs %"#$
As you can see, our
respondents are mostly
suburban moms with 56%
City !"#$ raising children here. Less
than half live in the city
and only 9% of moms live
in rural areas.

4. ethnicity
Other
2%
American
Hispanic African
Indian
9% American
1%
16%
Asian
American
4%
Caucasian
68%
buzzmg.com

5. r mo ms are
Marital Th e majo rity o f ou
married.
Status
Other 1%
Widowed 1%
Divorced 6%
Married 73%
In a relationship 12%
Single 8%
buzzmg.com

6. Grade
Level of
your =3>,$?.-6$
children :3(()9)$ !#$
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7. Who do r with
om s sh op alo ne o
Most o f our M o nly h alf sh op
with
you shop th e ir c h ildre n
wh ile
with? frie nds.
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buzzmg.com

8. o ve r Mo m
what percentage a lo t o f influe n c e
Ch ildre n h ave k-to-sc h oo l s
h opp ing.
s to bac
of back-to-school wh e n it c o me nc e .
ids h ave no influe
spending is a Only 3% o f k
direct result of
your child’s
influence?
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9. When will a t least
om s go sh opp ing
you go 8 1% o f our M r ts.
o re sc h oo l sta
o ne m o n th be f
shopping?
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buzzmg.com

10. How many our Mo ms wil
l go
rity o f
times will Th e large majo imes as th e y
need to.
an y t
sh opp ing as m
you go?
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11. is year
How will the kin g fo r sales th
Mo ms are loo e lse . Th e y wil
l also
y th ing
economy m o re th an an nline .
be c o mp aring p ric es o
impact your
spending?
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buzzmg.com

12. How much do you
plan to spend this
year on back to
school supplies?
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13. Do plan to
spend more
or less than
last year?
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buzzmg.com

14. n t of
Are you using in c rease in th e am ou
Th e re is a 16% upo ns in c o mp
ariso n Did you use
l use c o
coupons this Mo ms wh o wil year. coupons this
to th ose wh o used last
year? Last year?
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buzzmg.com

15. Where popular
n are th e m ost
will you Re tail lo ca tio s.
destina tio n fo r our Mo m
shop?
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buzzmg.com

16. How much do
you plan to
spend on
clothes?
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XFEE$
buzzmg.com

17. "F#$
How much do you
plan to spend on
basic school
supplies?
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18. How much do
%%#$
you plan to
spend on
electronics?
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buzzmg.com

19. Which to buy
om s are plan ning
25% o f our M buying
electronics no th e r 15% are
lap tops and a
do you plan table ts.
to buy?
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20. If you plan to are th e m ost
popular
ll
buy a laptop, Apple and De Mo ms.
lap top brands with our
which brand?
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21. o r ou r
Where will you th e first c h o ic e f
Best Buy is almar t,
purchase your d b y Amazo n, W
Mo ms fo llo we
electronics? and Targe t.
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22. What is most po r tan t
far th e m ost im
important to you Quality is b y wh e n pur c h as
ing a
Mo ms
fac to r fo r our
when buying a
lap top.
laptop?
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23. :9 ( $"& $*<)!*
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com