BuzzMG sat down with Millennials from all over the United States to gain some insight into how this generation approaches Faith and Religion in the current day and age.
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Faith & Religion Report 2013
1. Faith & Religion Report 2013
06.24.13
What Millennials Really Think About Faith & Religion
2. Faith & Religion Report 2013
Who was Involved?
Composed based on data
from 3.8.2013 to 3.22.2013
500 Participants
9,000 Panelists
53% Female
47% Male
Survey fielded online
Ages 18-34
18-22
17%
23-26
25%
27-30
31%
31-34
27%
What Millennials Really Think About Faith & Religion
Buzz Marketing Group’s Faith & Religion
Report 2013 is based on qualitative and
quantitative research involving 500
buzzSpotters® throughout the United
States during the month of March of 2013.
This report is available for download at
www.buzzmg.com/reports.
3. Location
NY
14%
CA
11%
IL
12%
TX
8%
PA
7%
DC
6%
FL
7%
GA
6%
MA
7%
MI
5%
Rest
of
USA
17%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
4. Ethnicity
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
White
25%
Black
25%
Asian
American
15%
Hispanic
25%
American
Indian
3%
Mixed
7%
5. Marital Status
Single
36%
DaPng
6%
In
a
relaPonship
26%
Married
30%
Divorced
2%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
6. Education
High
school
diploma
27%
Associates
Degree
14%
Bachelors
Degree
46%
Masters
Degree
11%
Doctorate
2%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
7. Employment
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Unemployed
5%
Working
part-‐Pme
15%
Working
full-‐
Pme
52%
Self-‐
employed
6%
student
12%
full-‐Pme
home
maker
11%
8. Household Income
Less
than
$8,000
$8,000
-‐
$33,000
$33,000-‐
$82,000
$82,000
-‐
$170,000
$170,000
-‐
$370,000
More
than
$370,000
I
don't
want
to
specify
2%
23%
46%
22%
1%
0%
5%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
10. What was the religion
of the household in
which you were
raised?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
ChrisPan
Muslim
Hindu
Buddhist
Atheist
Jewish
Non-‐religious
AgnosPc
77%
3%
1%
2%
1%
4%
10%
2%
11. What religion, if any,
do you practice today?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
ChrisPan
Muslim
Hindu
Buddhist
Atheist
Jewish
Non-‐religious
AgnosPc
52%
4%
1%
0%
6%
3%
23%
11%
12. How often do you
practice their faith or
religion?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Daily
33%
Weekly
15%
Monthly
6%
When
I
need
it
24%
On
major
holidays
22%
13. Are you comfortable
discussing your religious
beliefs?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Yes
76%
No
2%
It
depends
22%
14. Have you ever given your
time or money to support
a religious organization?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Yes
73%
No
27%
Yes
69%
No
31%
Time
Money
15. How would you
describe yourself in
regards to religion?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Religious
Spiritual
Both
None
of
the
above
9%
45%
27%
19%
16. How often do
Millennials participate
in religious activities
with friends and
family?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
17. With Family
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always
Usually
SomePmes
Rarely
Never
18%
23%
28%
12%
19%
18. With Friends
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always
Usually
SomePmes
Rarely
Never
6%
12%
28%
22%
32%
19. With a Significant Other
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always
Usually
SomePmes
Rarely
Never
11%
15%
20%
21%
33%
20. Are you more or less
religious than in the past?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
More
25%
Less
40%
No
change
35%
21. How often does your faith or religious belief
factor into the day-to-day decisions that you
make?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always
O_en
SomePmes
Rarely
Never
17%
28%
28%
14%
13%
22. Key Findings
Religion plays a key role in the lives of our
Millennials. 81% of our Millennials identify
themselves as religious, spiritual or both. 73% said
that they at least sometimes consider their faith or
religion when making their day-to-day decisions
compared to the 14% who rarely do and 13%
who never do.
Our Millennials are actively practicing what they
believe and contributing to religious organizations.
Regardless of their beliefs, 73% of our Millennials
have given their time and 69% have given their
money to support a religious organization. When
asked how often they practice, 33% said daily and
another 15% responded at least once a week.
As our Millennials get older they tend to become less religious. 40% of our
Millennials said that they practice less than in the past compared to the
25% who practice more, however religion seems to be a family activity for
our Millennials who do practice. 41% of our Millennials always or usually
practice their religion with their family, compared to 26% who practice with
their significant other and 18% with their friends.
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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