Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com

1. UKRAINE, SEPT 12TH 2013
ALAIN COUTTOLENC
THE GLOBAL TRENDS OF
ADVERTISING SPEND

2. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
2
IT IS ALL ABOUT THE CONSUMER MORAL…

3. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
3
CONSUMER EXPERIENCE HAS DRAMATICALLY
CHANGED FROM LINEAR…
STORE SALESAUDIENCE

4. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
4
STORE
E-COMMERCE
ONLINE
SHOPPING
INFLUENCERS
MOBILE
ONLINE
TV Content
trough cross
platform
TABLET
APP
SOCIAL
MEDIA
AUDIENCE
… TO INTERCONNECTED
SALES

5. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
5
REACH RESONANCE REACTION
Did the right
people see it?
Did they
like it?
Did they
respond to it?
LETS KEEP IT SIMPLE
5
#INTERACT13
©IAB Europe 2013. All rights reserved.

6. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
6
GLOBAL AD MARKET GROWS 1.9% IN Q1 2013
Advertising expenditure year-on-year
Source: Nielsen Global AdView Pulse Q1 2013
Based on net figures estimated with Nielsen Global AdView weighting factors
0
5000
10000
15000
20000
25000
30000
35000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011
2012
$77
billion

7. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
7
GLOBAL ADSPEND AND GDP GROWTH
2012-2015 (%)

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8
EUROPE STILL DECLINING
Advertising expenditure - percentage change Q1 year-on-year
Source: Nielsen Global AdView Pulse Q1 2013
Based on net figures estimated with Nielsen Global AdView weighting factors
1,9
0,0
5,8
-4,4
11,9
2,9

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9
FMCG SHOW THE 3RD HIGHEST % GROWTH
Source: Nielsen Global AdView Pulse Q1 2013
Based on net figures estimated with Nielsen Global AdView weighting factors
Financial and Automotive advertising decreases globally
INDUSTRY & SERVICES
companies increase advertising
for first quarter by 8%
Financial and Automotive
advertising decreases globally
-5,1
-2,9
-1,4
-1,2
-1,1
-0,9
3,1
3,4
6,1
6,6
8,0
AUTOMOTIVE
FINANCIAL
CLOTHING & ACCESSORIES
MEDIA
ENTERTAINMENT
TELECOMMUNICATIONS
DISTRIBUTION CHANNELS
HEALTHCARE
FMCG
DURABLES
INDUSTRY & SERVICES
SECTORS - % CHANGE YEAR TO DATE

10. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
10
TV KEEPS HOLDING THE HIGHEST SHARE OF SPEND
Internet share of spend surpasses that of Outdoor
Source: Nielsen Global AdView Pulse Q1 2013
Based on net figures estimated with Nielsen Global AdView weighting factors
0,3
4,4
9,4
18,3
3,3
5,5
59,0
TELEVISION
RADIO
OUTDOOR
NEWSPAPERS
MAGAZINES
INTERNET
CINEMA
% SHARE OF SPEND
YEAR TO DATE

11. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
11
PRINT MEDIA STILL SUFFERING, BUT …
Advertising expenditure - percentage change year-on-year
Source: Nielsen Global AdView Pulse Q1 2013
Based on net figures estimated with Nielsen Global AdView weighting factors

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12
… IT STILL IS A TRUSTED SOURCE FOR CONSUMERS
Global % much/somewhat more likely to buy a new product when learned through
these methods
Source: Nielsen Global Survey of New Product Purchase Sentiment, Q3 2012
Based on respondents with online access only. New products are defined as any product not purchased in the past.

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13
ACTIVE SEARCH IS PROMINENT ON INTERNET
Global % much/somewhat more likely to buy a new product when learned through
these methods
Source: Nielsen Global Survey of New Product Purchase Sentiment, Q3 2012
Based on respondents with online access only. New products are defined as any product not purchased in the past.

14. Copyright©2013TheNielsenCompany.Confidentialandproprietary.
14
REACH RESONANCE REACTION
Did the right
people see it?
Did they
like it?
Did they
respond to it?
THREE SIMPLE QUESTIONS ON MEDIA STRATEGY
14
#INTERACT13
©IAB Europe 2013. All rights reserved.