23194560 defining-marketing-for-the-21st-century
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23194560 defining-marketing-for-the-21st-century
- 1. Defining Marketing for the 21 st Century Marketing Management, 13 th ed 1
- 3. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- 4. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.