O seminário contou com abertura e apresentação da curadora do Sampa CriAtiva, a especialista em economia criativa Ana Carla Fonseca, e de projetos de Buenos Aires (Argentina), São Paulo (Brasil) e Medellín (Colômbia). Na terça (3), foram debatidas iniciativas nas cidades de Dublin (Irlanda), Lisboa (Portugal) e do Uruguai. À tarde, foram apresentados exemplos de São Paulo, Holanda e Estados Unidos.

1. Tumml:
Urban Ventures
Accelerator

2. We’re rapidly urbanizing: 81% of Americans
currently live in and around urban areas
Urban problems are getting worse:Traffic
congestion, overstressed schools, etc.
Government can’t tackle these problems on its
own:2012 was the 5th year of declining city revenues
Urbanization is disrupting the
way we live and work.

3. The next generation of Zipcar and Revolution Foods
Building consumer-facing products or services
Tackling urban problems such as health, education,
mobility, safety, and resource management
Can scale from city to city
Entrepreneurs can help.
But who are they?

4. Case study:
Revolution Foods
Revolutionizing school lunches across
the country through healthy school
meals and nutrition education
Has grown to 1,000 employees in 7
years of operations, tapping traditional
and social investors
Urban impact:over 50 million meals
served across 25 cities in mostly low
income, urban communities
Industry
Education &
health
Summary
Healthy school
lunch provider
and nutritional
educator
Founded 2005 in Oakland
Investors
Catamount
Ventures,
NewSchools
Venture Fund,
Bay Area Equity

5. Case study:
Zipcar
Reshaping urban transportation by
providing a platform for community
sharing and sustainable vehicle usage
Successful IPO and impressive market
cap before sale to Avis
Urban impact:revitalizing city travel
and improving urban navigation in the
US, Canada, and the UK
Industry Transportation
Summary
Urban car sharing
service
Founded
2000 in
Cambridge
IPO
April 2011 on
NASDAQ (ZIP)
Market
cap
Acquired by Avis
in 2013 for 500M

6. Case study:
Skillshare
Uses social networking to enable
people to share talents face-to-face in
over 100 cities in the US and abroad
The average class costs around $20
and Skillshare takes a 15 percent cut
Urban impact:the community
marketplace for offline classes turns
any city into a distributed campus
Industry Education
Summary
Education
crowdsourcing
platform
Founded 2011 in New York
Investors
Union Square
Ventures, Spark
Capital, Founder
Collective, SV
Angel

7. Urban impact
entrepreneurship trends
Mobility:Collaborative consumption, alternative vehicle transport.
Examples include Uber, Lyft, Alta Bicycle Share.
Waste and resource management:Incentivizing good behavior, supply
chain and logistics management. Examples include Recyclebank and
Big Belly Solar.
Professional services:Consumer choice and peer-to-peer support.
Examples include TaskRabbit and Yelp.
Real estate:Democratization of access. Examples include Storefront,
Popularise, Fundrise, Squarefoot, Airbnb.
Education:Peer-to-peer learning, skills training. Examples include
SkillShare and Revolution Foods.

8. Why aren’t we seeing more
urban impact entrepreneurs?

9. 33%
15%
11%
35%
Crowdfunding/
grants
Angel investment/
VC
Traditional entrepreneur Urban impact entrepreneur
Have you secured any of the following forms of
funding? [% Yes]
Urban entrepreneurs don’t
have sufficient access to $.
Tumml conducted a survey of 106
early stage entrepreneurs and
found that…
Urban impact entrepreneurs are
half as likely as traditional
entrepreneurs to receive seed
stage funding
Urban impact entrepreneurs are 3
times as likely to seek
nontraditional capital, such as
grants and crowdfunding

10. Urban entrepreneurs don’t
get the right kind of help.
Tumml conducted a survey of 106
early stage entrepreneurs and
found that…
Urban impact entrepreneurs are
nearly twice as likely to need
access to civic leaders than are
traditional entrepreneurs
4 in 5 urban impact entrepreneurs
identify networking with other
entrepreneurs as being important
in their company’s early stages
50%
79%
30%
39%
67%
18%
Physical office
space
Networking with
other
entrepreneurs
Access to govt/
civic leaders
Traditional entrepreneur Urban impact entrepreneur
How important were the following in your company’s
early stage? [% extremely + very important]

11. That’s where Tumml comes in.

12. We empower entrepreneurs
to solve urban problems.
Space:Physical office space at the HatchToday, a
co-working space in downtown San Francisco
Curriculum:Tailored to meet the legal, legislative,
and regulatory complexities of the urban space
Mentorship:From government/civic leaders,
successful urban impact entrepreneurs, investors
Capital:$20,000 in seed funding, $35,000 of in-kind
support (legal services, web/hosting, etc)

13. Tumml
Mentorship Board
Jay Nath
SF Mayor’s Office
Peter Hirshberg
Re:Imagine Group
Alison Cohen
Alta Bicycle Share
Jose Corona
Inner City Advisors
Molly Turner
Airbnb
Nick Grossman
Union Square Ventures
Nigel Jacob
Boston Mayor’s Office
Kirsten Tobey
Revolution Foods
Story Bellows
Philly Mayor’s Office
Tory Patterson
Catamount Ventures
James Geshwiler
CommonAngel
Ron Sims
HUD
John Tolva
Chicago Mayor’s Office
Rees

14. We are the only accelerator
dedicated to urban innovation.
Social/non profit
accelerators
Government
initiatives
Traditional, for-profit
accelerators
Urban research and
advocacy firms

15. The curriculum
Developed in conjunction with the Martin Trust
Center for MIT Entrepreneurship and the MIT Media
Lab
Weekly workshops from experts in law, public and
urban policy, financing
Regular one-on-one office hours with a rotation of
expert mentors
Informal weekly networking events

16. Here are the metrics we use
to measure success.
Scaling: Tracking each company’s progress moving into
new markets by providing them with resources and
mentorship to establish a playbook for growth
Jobs created: Providing connections for recruitment,
community engagement, and human resource
management for small and scaling companies
Impact assessment: Each company will complete a B
Lab impact assessment and will track them annually
against specific IRIS standards

17. Here are some statistics about
our first pool of applicants.
Less than 10% acceptance rate: 52 applicants for
five spots
Gender parity: 48 percent of applicants have a
female co-founder
Social equity: 40 percent of applicants have a
product application for underserved communities
Three dominant industry trends: Small business
services, mobility, and local food

18. Want to meet the members of
Tumml’s first cohort?

19. A blue collar identity service that makes it easier to find work in the
skilled trades online
Work Hands

20. An easy and efficient way to apply to multiple preschools online
and manage the preschool admission process
KidAdmit

21. A mobile donation platform to support neighbors in need
HandUp

22. A real-time, on-demand, multi-pickup ridesharing solution,
matching cars with multiple riders
Corral Rides

23. Julie Lein
President
Former pollster and
political consultant, worked
as a Fellow with Revolution
Foods. MBA from MIT Sloan
and BA from Stanford.
Clara Brenner
CEO
Background in urban real
estate and sustainability,
worked as an Associate with
WestMill Capital. MBA from
MIT Sloan and BA from NYU.
Team Tumml

24. 2012
• Conducted qualitative & quantitative research among 125 entrepreneurs
• Built out Mentorship Board of civic and government innovators
• Recruited Tumml Board of Directors for strategy and fundraising
• Developed tailored curriculum alongside the Martin Trust Center for MIT
Entrepreneurship and MIT Media Lab
• Obtained official 501(c)(3) nonprofit status Dec 2012
Q1
2013
• Hosted first public-facing event,“Urban Innovation and the Role of
Government,” with approx. 135 people in attendance
• Provided consulting & resource support for early stage urban impact
entrepreneurs like Park Please, Urban Kit, and Wigglemap
• Developed thought leadership around urban impact space with biweekly
newsletter, blogging, and urban innovation event series with SPUR
• Secured funding, including a grant from The Blackstone Charitable
Foundation and sponsorship from Accela and Nixon Peabody
Q2-­‐Q4
2013
• Opened application process for first cohort from April 1 – 30, 2013
• First cohort ran June 10 – September 2013
• Continued public-facing events with collaborators like SPUR and sf.citi
• Opened applications for next cohort
Milestones

25. Moving forward, Tumml will
implement the 486 Strategy.
Recruitment:Growing the base of innovators
Thought Leadership:Building the sector support
Infrastructure
Entrepreneur Incentives:Spreading Tumml’s reach
Cohort Support:Expanding Tumml’s programming

26. Questions?