3. •Evolution started from 1883
•Importance increased since postwar
•World’s 1st color television came out
in 1939
•World’s 1st transistor television by
SONY in 1960

5.  Sony is a Japan base group corporation founded by two
young men Masaru Ibuka and Akio Morita in 1946
 Sony is a multinational conglomerate corporation
 Earlier company was recognized by the name of Tokyo
Tsushin Kogyo (TKK)
 The company had changed the name to Sony after
January 1958

6.  Akio Morita and Masaru Ibuka started partnership with $500 in
borrowed capital.
 Kazuo Hirai is a current Sony's president and chief executive
officer (CEO)
 Sony is one of Japan's largest corporations by revenue and
had earned revenues of ¥6.493 trillion in 2012
 Sony is the 3rd largest company in television sector in the world

7.  Sony entered in Indian television market in 1995
 Sony has 270 outlets in India with 23 direct branch location
 Sony Group has a four operating segments – Electronics , Motion
pictures, Music and Financial Services
 Sony had introduced the first color television in 1968
 Sony is the second largest company in India in television segment

9. • BRAVIA is an in-house brand owned by Sony which produces
high-definition LCD televisions, projection TVs and front
projectors, home cinemas and the "BRAVIA Home Theatre"
range for its parent company Sony
• The name is an acronym of "Best Resolution Audio Visual
Integrated Architecture".
• All Sony high-definition flat-panel LCD televisions in North
America have carried the logo for BRAVIA since 2005.

10. • BRAVIA replaces the "LCD WEGA”
• Principal design work for BRAVIA products is performed at
Sony's research facilities in Japan, at the Sony de Mexico
facility in Baja California, Mexico and at the Sony Europe
facility in Nitra, Slovakia.

11. • Sony Bravia Internet TV is the first TV to
incorporate Google TV,
• The 46- and 55-inch models of the XBR8 series
features an RGB LED backlight system which
Sony calls Triluminos.
• This model also marked the debut of Sony's
new video processor, the BRAVIA Engine 2 Pro

13. •Announced in 1966
•Two unique features
1. single-gun three cathode picture tube
2. vertically aligned aperture grille
• shadow masks
• visible support wires
• anti-glare coating
• patent protection on the basic Trinitron design ran out in
1996

14. • Also
known as FD TRINITRON
•Sony’s flat version of the Trinitron Picture tube.
•First introduced in 1998
• Four Primary variants in FD TRINITRON
1. Super Fine pitch
2. Hi-Scan
3. WEGA 16:9 Enhanced
4. WEGA

15. •BRAVIA ENGINE is what makes a Sony Bravia Unique
•Sony introduced BRAVIA logo –replacing LCD WEGA since 2005
•XBR8 is a series of Sony BRAVIA LCD high definition televisions –released in
SEP 2008
•46- and 55-inch models of the XBR8 series features an RGB LED backlight
system which Sony calls Triluminos
•In Addition to the standard BRAVIA engine, there are 2 enhanced versions
available
1. BRAVIA Engine EX
2. BRAVIA Engine Pro

16. Why SONY BRAVIA?

17. Spectacular picture quality
Good online video content
Sound quality
Exceptionally low input lag

18. Major competitors in India
• Samsung
• LG
• Videocon

20. Features
Samsung Smart TV PN51F8500
Sony Bravia XBR-55HX950
Audio Type
Surround
Surround
Height
28 in.
30.4 in.
TV Type
Flat-Panel
Flat-Panel
Brand
Samsung
Sony
Weight
46.1 lbs
58.9 lbs
Model
PN51F8500
XBR-55HX950
Number Of Speakers
2
3
Display Resolution
1920 x 1080 pixels
1920 x 1080 pixels
Screen Size
51"
55"
WiFi Connection
Built-in WiFi
Built-in WiFi
TV Family Line
Smart TV
Bravia
Width
46.9 in.
50.4 in.

21. Market Share of Sony Television

23. Strengths
•
•
•
•
•
•
Strong Brand Image
Worldwide Reputation
High Market Share
High Quality Products
High Technology
Pioneer in the Industry as Being Creative and
Innovative

24. Strengths
• Diversification in Manufacturing Locations
Around the World
• Supports R&D Activities
• Ability to Provide High Motivation to Its
Employees
• Loyal Customers

25. Weaknesses
• Less attention to their rivals.
• Diversifications in unsuitable businesses for
itself.
• They insist on their own formats.
• Competitively high prices.

26. Opportunities
• Continuous growth in their sectors.
• Increasing demand in technological products
around the world.

27. Threats
• Strong competition in the market.
• Short product lifecycle.
• Imitation of brand name and technology.