1. Beat the
Freshmen 15

2. How to stay fit
and impress on
the dance floor

3. The Goal:
To get college undergraduate
freshmen to dance for one
hour every week as a means
of keeping active.

4. Meet Sara:!
18 year old teenage girl
Just entered her first year of
College

5. Let’s use priority
charts to figure
out how to
achieve her goals

6. Her Priority Chart
Very Effective!
Hard to Do! Easy to Do!
Not Effective!

7. Very Effective!
The Target
Hard to Do! Easy to Do!
Not Effective!

8. Sara buys membership Sara goes to a Sara buys Dance Sara sees friend
to a fitness center that nearby gym to take Central or other dance Sara signs up for who has become
Sara goes to the store
offers dance classes dance fitness classes fitness video game for a dance class more fit through
and plays a demo of
game consoles Dance Central on Xbox dance classes
Sara organizes a dorm Sara goes to an on
outing where they go to campus dance Sara looks
a dance fitness class workshop with her online for
friends dance Sara goes to a party where
Very Effective!
workshops she she dances and realizes how
could take much she is sweating
Sara watches a dance show
Sara goes to a dance on TV (So you think you can
performance on dance, America’s Best Dance
campus Crew, America’s Got Talent)
Hard to Do!
Sara signs up to
participate in Dance
Marathon Easy to Do!
Sara meets with a Sara sees advertisement Sara listens to
personal trainer to figure for on campus dance upbeat songs
out how to get fit and workshop while doing
healthy homework
Sara meets new friends Sara attends a flash
who are dancers mob hosted on campus
Not Effective!
Sara watches a video
on the benefits of
staying active in
college
Sara gets new sneakers that
look cool to dance in
Sara downloads an app
Sara goes to for advice on how to get
the school gym fit

9. Sara signs up for a Sara sees friend who has
dance class Sara goes to the store become more fit through
and plays a demo of dance classes
Dance Central on Xbox
Very Effective!
Sara goes to a party
where she dances and
realizes how much she is
sweating
Sara watches a dance
show on TV (So you
Sara goes to a dance
think you can dance,
performance on campus
America’s Best Dance
Crew, America’s Got
Talent)
Sara signs up to
participate in Dance
Marathon Easy to Do!

10. Easy to Do!
Sara sees advertisement Sara listens to upbeat
for on campus dance songs while doing
workshop homework
Sara attends a flash mob
hosted on campus
Sara meets new friends
Not Effective!
who are dancers
Sara watches a video on
the benefits of staying
active in college
Sara gets new sneakers
that look cool to dance
in
Sara downloads an app
for advice on how to get
fit

11. Very Effective!
Sara buys membership Sara buys Dance Central
Sara goes to a nearby
to a fitness center that or other dance fitness
gym to take dance fitness
offers dance classes video game for game
classes
consoles
Sara organizes a dorm
Sara goes to an on Sara looks online for
outing where they go to
campus dance workshop dance workshops she
a dance fitness class
with her friends could take
Hard to Do!

12. Hard to Do!
Sara meets with a
personal trainer to figure
out how to get fit and
healthy
Not Effective!
Sara goes to the school
gym