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Tushar khot 25
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APPLE INC PRESENTATION
Apple Inc., formerly Apple Computer, Inc., is an
American multinational corporation headquartered
in Cupertino, California that designs, develops,
and sells consumer electronics, computer software
and personal computers
Apple was established on April 1, 1976, by Steve
Jobs, Steve Wozniak and Ronald Wayne to sell
the Apple I personal computer kit, a computer single
handedly designed by Wozniak. The kits were hand-
built by Wozniak and first shown to the public at the
Homebrew Computer Club
APPLE’S FOUNDERS
Steve Jobs
1955 - 2011
Steve Wozniak
Rona Gerald Wayne
Founded : April 1, 1976
1977 1997 20061975
THE EVOLUTION OF A LOGO
Ron Wayne Rob Janoff Steve Jobs
Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign -
1985
1976 - 1985
• In 1985, Jobs was relieved of his management duties.
• The introduction of the Macintosh portable in 1989,
and the PowerBook in 1991 made Apple very
successful.
• For a time, Apple was the market leader in personal
computer technology
• After 1993 though, Apple began to slip, launching a
long list of failing products, and losing market share to
Microsoft
• In 1996, the company was on the verge of bankruptcy,
and Jobs was brought back into the company.
First Rise and Fall of Apple
NEW BEGINNING FROM STEVE JOBS’S
RETURN
1997: Apple joined Microsoft to
release new versions of Microsoft
Office for the Macintosh
1998: Introduced iMac and gained
profit
2001: iPod - icon of the Digital Age
2003: iTunes desktop software and
iTunes Music Store were
introduced
iPod
2005–07: Transition to Intel
The MacBook Pro, Apple's first laptop with
an Intel microprocessor, announced in
January 2006.
Apple TV (1st generation)
January 8, 2007
Apple TV (2nd generation)
September 1, 2010
Apple TV (3rd generation)
March 7, 2012
Apple TV (3rd generation
Rev A)
January 28, 2013
iPhone
June 2007: iPhone – Invention of
the year
2008: App Store
iPad
Netbook killer
January 27, 2010
Tuesday 10
September 2013November 2, 2012
iPad mini iPhone 5s & 5c
Most Famous Ad Campaigns
• 1997: “Think Different” ad campaign was
created
• 2002: “Apple Switch” ads
• 2006: “Get a Mac” more famously known as
PC vs. Mac
Apple Store
Apple Store online
Mac App Store
iOS App Store
iTunes Store
iBooks
iCloud
Services list
Products competitors
PC IBM, Dell, Acer, HP, Lenovo , Sony.
iPod series Samsung , SanDisk , Creative, Microsoft
Zune, Napster Amazon.com, Napster
iPhone series Samsung, Google, Motorola , Nokia
iPad Amazon’s kindle, Dell, HP, Samsung ,
Nokia
Operating
system
Microsoft windows, Android OS, Linux
Major Competitors
Tablet Vendors, Shipments, and Market Share, Second Quarter
2013
iPad
iPhone
iOS
Strengths Weaknesses
 Well recognized ,product differentiation
unique design, easy to use products
 Strong brand image, Brand stability ,High
brand loyalty
 Robust financial performance
 Focused R&D driving innovation
 Patent infringement lawsuit may
affect financial condition and
operating results
 -January 2010, Nokia filed law suit
for patent infringement with US
ITC
 Product recalls, defects may harm
reputation and as significant
warranty and other expenses
 - 2010, antennae problems in
iPhone 4- replacements free of
charge
SWOT ANALYSIS
Opportunities Threats
 Strong growth in smartphone and tablet
markets to boost Apple’s revenues
 Robust outlook for mobile advertising market
provides growth opportunity
 Shipment of smartphones expected to be 850
million by the end of 2013
 Mobile advertising market is forecast to reach
approximately $25 billion by 2015
 Increasing demand of online music and other
like cloud based services.
 Rising popularity of Google
Android may affect its market
share
 - Steve Job’s was innovative
and a visionary for Apple. His
death may affect further
developments in Apple
 Intense competition
SWOT ANALYSIS
Apple Inc Today
•*408 retail stores in fourteen countries
•Revenue US$ 156.508 billion
•
•Operating income US$ 55.241 billion
•Net income US$ 41.733 billion
•Total assets US$ 176.064 billion
•Total equity US$ 118.210 billion
•Employees 80,000
Apple inc today is the most valued company
with a brand value of $ 185 billion
On 20th December
2011, acquired Anobit
for $390 million
August 1, 2011, Apple
acquired C3
Technologies US$267
February 23, 2012, acquired
Chomp for US$50 million
Apple presentation lppt

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Apple presentation lppt

  • 1. Group Members : Tushar khot 25 Indrajit kengar 87 Manoj khandizod 24 APPLE INC PRESENTATION
  • 2. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit, a computer single handedly designed by Wozniak. The kits were hand- built by Wozniak and first shown to the public at the Homebrew Computer Club
  • 3. APPLE’S FOUNDERS Steve Jobs 1955 - 2011 Steve Wozniak Rona Gerald Wayne Founded : April 1, 1976
  • 4. 1977 1997 20061975 THE EVOLUTION OF A LOGO Ron Wayne Rob Janoff Steve Jobs
  • 5. Apple I - 1976 Apple II - 1978 FROM BEGINNING… Mancintosh - 1984 Jobs’s resign - 1985 1976 - 1985
  • 6. • In 1985, Jobs was relieved of his management duties. • The introduction of the Macintosh portable in 1989, and the PowerBook in 1991 made Apple very successful. • For a time, Apple was the market leader in personal computer technology • After 1993 though, Apple began to slip, launching a long list of failing products, and losing market share to Microsoft • In 1996, the company was on the verge of bankruptcy, and Jobs was brought back into the company. First Rise and Fall of Apple
  • 7. NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
  • 8. 2001: iPod - icon of the Digital Age 2003: iTunes desktop software and iTunes Music Store were introduced iPod
  • 9. 2005–07: Transition to Intel The MacBook Pro, Apple's first laptop with an Intel microprocessor, announced in January 2006. Apple TV (1st generation) January 8, 2007 Apple TV (2nd generation) September 1, 2010 Apple TV (3rd generation) March 7, 2012 Apple TV (3rd generation Rev A) January 28, 2013
  • 10. iPhone June 2007: iPhone – Invention of the year 2008: App Store
  • 12. Tuesday 10 September 2013November 2, 2012 iPad mini iPhone 5s & 5c
  • 13. Most Famous Ad Campaigns • 1997: “Think Different” ad campaign was created • 2002: “Apple Switch” ads • 2006: “Get a Mac” more famously known as PC vs. Mac
  • 14. Apple Store Apple Store online Mac App Store iOS App Store iTunes Store iBooks iCloud Services list
  • 15. Products competitors PC IBM, Dell, Acer, HP, Lenovo , Sony. iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, Napster iPhone series Samsung, Google, Motorola , Nokia iPad Amazon’s kindle, Dell, HP, Samsung , Nokia Operating system Microsoft windows, Android OS, Linux Major Competitors
  • 16. Tablet Vendors, Shipments, and Market Share, Second Quarter 2013 iPad
  • 18. iOS
  • 19. Strengths Weaknesses  Well recognized ,product differentiation unique design, easy to use products  Strong brand image, Brand stability ,High brand loyalty  Robust financial performance  Focused R&D driving innovation  Patent infringement lawsuit may affect financial condition and operating results  -January 2010, Nokia filed law suit for patent infringement with US ITC  Product recalls, defects may harm reputation and as significant warranty and other expenses  - 2010, antennae problems in iPhone 4- replacements free of charge SWOT ANALYSIS
  • 20. Opportunities Threats  Strong growth in smartphone and tablet markets to boost Apple’s revenues  Robust outlook for mobile advertising market provides growth opportunity  Shipment of smartphones expected to be 850 million by the end of 2013  Mobile advertising market is forecast to reach approximately $25 billion by 2015  Increasing demand of online music and other like cloud based services.  Rising popularity of Google Android may affect its market share  - Steve Job’s was innovative and a visionary for Apple. His death may affect further developments in Apple  Intense competition SWOT ANALYSIS
  • 22. •*408 retail stores in fourteen countries •Revenue US$ 156.508 billion • •Operating income US$ 55.241 billion •Net income US$ 41.733 billion •Total assets US$ 176.064 billion •Total equity US$ 118.210 billion •Employees 80,000 Apple inc today is the most valued company with a brand value of $ 185 billion
  • 23. On 20th December 2011, acquired Anobit for $390 million August 1, 2011, Apple acquired C3 Technologies US$267 February 23, 2012, acquired Chomp for US$50 million