Migo Group has developed an up-to-date business solution for automation of work of sales representatives. MY TRADE is a full-fledged mobile application covering the majority of possible needs of sales agents that can arise during his work with clients and on the way

1. White paper
MY TRADE mobile application
Today’s Distribution Challenges
An agent being an intermediary between a supplier and a retail chain plays essential role in
development of a distribution network on wholesale market. The main goal of a sales representative is
doing everything required to increase the sales volume and turnover.
- merchandise promotion in the area (itinerary) he is in charge of;
- development of existing client base and addition of new retail units to it;
- participation in receipt and processing of orders;
- control of stock in trade, delivery status, terms and amounts of payments;
- monitoring of layout of sales area;
- reporting on situation at sales units and work performed.
Sooner or later every company having a large distribution network comes across a problem of
poor performance of sales representatives and significant decrease in effectiveness of distribution
network management. Mostly all the said differences are caused by the amounts of time wasted during
accumulation, consolidation and transmission of information from the agent to company departments
and difficulty of thorough control of sales representatives' performance. At present the rapidly growing
market of mobile devices provides multiple opportunities for maintaining constant online connection
between the agent and the company departments. However finding the most quick, simple and
convenient way to satisfy all the above mentioned needs still remains a problem.
• poor performance of sales
representatives
The
• significant decrease in
problems: effectiveness of distribution
network management.
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2. White paper
MY TRADE mobile application
Migo Group has developed an up-to-date business solution for automation of work of sales
representatives. MY TRADE is a full-fledged mobile application covering the majority of possible needs
of sales agents that can arise during his work with clients and on the way.
MY TRADE mobile application provides the
following possibilities:
• structuring client base of any size;
• consolidation of data obtained from sales units;
• interactive itinerary planning;
• sales planning and preparation of purchase orders;
• monitoring of payment and delivery statuses;
• stock taking;
• collection and processing of merchandising information;
• synchronization with the company's database.
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3. White paper
MY TRADE mobile application
User Experience
MY TRADE mobile application has a stylish design and simple convenient interface. Launching
the application and work with it are possible both online (when connection to server is available) and
offline (after initial data synchronization). Upon logon the sales agent gets access to information
assigned to him only. Successful authentication opens the home menu containing 4 main sections:
1) The Clients section contains information on
sales units grouped by their owners.
By choosing any of the clients it is
possible to view detailed information on it and the
list of orders of all of its sales units indicating
order initiation date, list of goods ordered and
their prices, payment and delivery statuses. By
tapping any of the sales units their contact info
can be viewed and edited. Quick access icons are
associated with the mobile device functions and
allow to view map location, make a phone call, send text message or email and else. The Notes tab
allows to make comments on the sales unit and view notes previously taken. The Photo Gallery tab is
where photo reports on the sales unit are stored and new photos with the integrated camera of the
mobile device are made. The Purchase Orders tab contains the active orders of the sales unit where
their statuses can be viewed.
2) Another key section of the application is Itinerary Assignments which consists of to
subsections: Interactive Itinerary List and Sales Unit Assignments.
Interactive Itinerary List includes:
- map visualization of itinerary displaying
all of the sales units on the way;
- arrangement and display of itinerary
points based on their attendance status (grey –
passed; orange – cancelled; red – in work; blue –
to do);
- quick access to information on sales
units and associated clients;
- revision of tasks to do upon visiting a
sales unit;
- information on previous visits to the sales unit and the outcomes.
Upon cancellation of any visit it is possible to make notes of the reasons thereof to be used for
preparation of work reports later on. The relevant point of the itinerary will be therefore marked with a
specific color meaning cancellation.
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4. White paper
MY TRADE mobile application
Sales Unit Assignments subsection contains comprehensive information on purchase orders and their
statuses. The sales representative can prepare new purchase orders in this subsection. New purchase
order preparation includes:
- goods selection;
- viewing of detailed information on the
goods;
- reservation of goods in warehouse when
online.
For items added to the purchase order
their characteristics and package dimensions
are displayed.
Sales Unit Assignments subsection also includes the Balance tab where information on stock in
trade for a sales unit can be obtained and information on merchandise facing (layout) can be collected. A
pop-up window helps to input the following results of monitoring: total quantity of goods at sales unit,
quantity of items on shelves, price according to price-list, measure.
The last tab, Valuation, is the tab to be used when finishing work with the Sales Unit Assignments
subsection. It stores merchandising information (behavior of salesmen, their familiarity with goods being
sold, their appearance and so on). A pop-up window helps quickly perform the relevant evaluation.
3) the third section, Messages, enables message exchange with the supervisor. The messages
contain information received from the supervisor who coordinates work of the sales representative.
4) the fourth main section, Event Log, allows to view information on the most significant events
occurring during work with the application as well as of synchronization errors. Quick access icon helps
connect with IT department when needed.
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5. White paper
MY TRADE mobile application
Architecture Overview
The benefits of a mobile workplace are clear: faster business processes, closer connections with
customers and back office, and more rapid decisions. In the application we tried to include all the
benefits one could get from his mobile device and seamless integration with it. Calendar, maps, camera,
phone calls, SMS and email applications are all available from MY TRADE interface.
But mobile application is only one side of a coin. One of the significant questions is how a mobile
application would impact on the existing enterprise landscape. What are the additional costs and
performance issues? How to support the creation, flow, and delivery of data from a enterprise resource
planning (ERP) system all the way out to the most remote mobile users? How to provide actual data
and minimize influence on the back office system?
All these questions are very important and could distinguish between perfect and bad solutions.
During application design phase we paid attention to the
following objectives:
Minimum extra workload on a back office system (ERP);
Current data availability (real-time synchronization);
Online and offline operating modes for mobile application;
Minimum requirements for a data channel during work;
Using only standard solutions.
Getting all of them simultaneously is not easy. But any compromise could ruin the overall mobile
solution. To maximize the benefits of going mobile while managing cost and limiting risk we selected
SAP SUP (Sybase Unwired Platform) for our solution. This leads us to enterprise quality mobile
application with high level of security and load-balancing.
Application specific Mobile Business Objects (MBO) were created on the SUP server. Cache
database on the SUP sever provides all necessary data for the mobile users. Information is selected
according to the linked customers and sales agent requirements. The standard synchronization protocol
ensures that only changed records are transferred to the mobile device. Local cache on a mobile device
makes it possible to work offline.
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6. White paper
MY TRADE mobile application
The most important challenging task was in ensuring that SUP server and SAP ERP server are
communicate in the most effective way. To reach this goal an extension for SAP ERP system was
developed.
This extension consists of three modules:
1. Incoming data module;
2. Outgoing data module;
3. Delta-preparation module.
Incoming data module is used during all data transfers initiated by SUP server. When any changes
are committed on a mobile device they are send to the SUP server. SUP server forwards all this
information to the SAP ERP system where it is unpacked, translated to a corresponding ERP business-
objects and required operations are performed. Incoming data module ensures that any MBO data is
recognized and operations are properly performed in the ERP system. In case of modifications one
needed to extend only ERP system side (if mobile application interface remains the same).
Outgoing data module ensures that any data intended for a SUP server is transferred and
transferred correctly. This module logs all requested data exchange and repeats it in case of network
failures and so on.
Delta-preparation module is the heart of a ERP part of the solution, because it is responsible for
minimizing data traffic between ERP system and SUP server. Every time any changes are made in the
ERP system the extension check them and prepare the difference (delta) that is converted into the MBO
structures and pushed into the outgoing data module. The delta-preparation module is designed in the
way that any additional business-objects and transformation rules could be easily added at a low cost.
To prevent excessive network load during data transfers a DCN (Data Change Notification) cache
type was selected on the SUP server. This cache type requires that ERP system is in response that the
most recent changes could be found in cache.
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7. White paper
MY TRADE mobile application
Conclusion
Mobility is more than just another trend. It is literally changing the way business is done. The
world of enterprise mobility is here – now. The only question that remains is how your organization will
deal with it. Companies that adopt mobile device access to enterprise applications for their workforce
can improve employee productivity, increase managerial insight and support better decision-making by
their executives.
Mobility is about allowing users to act within a specific context.
Automation of wide range of duties of a sales representative
with the help of MY TRADE makes it possible to:
- decrease amounts of time spent on updating information on sales units
status to minimum possible;
- speed up workflow and logistics;
- plan and control work of a sales agent on the go;
- increase the overall efficiency of distribution network management by
accelerating the processes of analysis, decision making and work
coordination of sales representatives.
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8. White paper
MY TRADE mobile application
About Us
MIGO Group is a certified SAP Service Partner which assures the high quality level of our
services. We keep close collaboration with SAP AG and SAP C.I.S. It helps us to keep up-to-date with
the key world innovations and methodologies. MIGO Group is SAP education partner providing highest
level education services to SAP clients and partners.
MIGO Group:
• Offices in Moscow, Volgograd (Russia) and Dubai (UAE)
• SAP practice of over 100 consultants
• Expertise: SAP HCM, Maintenance, Business Objects,
Mobility
• Own Offshore Development Center (ABAP, Web Dynpro,
etc.)
• Development of mobile applications on the SUP (C++,
C#, Java)
We are experienced
Every consultant in our team has completed a number of successful full-cycle projects in large
Russian and international companies. Our consultants are able to provide expertise at any stage of the
project either. We aspire on providing the state-of-the-art solutions to the client at a reasonable price.
We are creative
Our main competitive advantages are:
 Usage of the foremost methods and techniques
 Highly-professional team (project experience of our consultants is from 4 to 13 years)
 Creative and innovative result oriented approach to work
 Corporate culture based on ‘everything-is-possible’ principle
 ‘Can-Do’ approach of each consultant
 Constant professional development
We are a team
Our team creates our success and success brings rewards and acknowledgement.
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9. White paper
MY TRADE mobile application
MIGO Group Major Customers and Project Experience
PepsiCo Russia
PepsiCo is a world leader in convenient snacks,
foods and beverages.
Services:
Optimization
Support
Development
Ministry of Defense of Russia
One of the largest SAP HCM projects in the world
(2.5 millions employees)
Services:
Design
Implementation
Data migration
End users training
Support
Gazprom Group
Corporate template for transportation business
Services:
Roll-out preparation
Implementation
Data migration
Support
Media Markt
One of largest consumer electronics
retail chains in the world based in Germany
Services:
Design
Implementation
Data migration
End users training
Support
Deloitte Russia
One of the Big Four professional services companies.
Deloitte is the second largest professional services network
in the world by revenue and has 182,000 employees in more than 150 countries.
Services:
Support
Development
Optimization
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