1. CHAPTER 11
Developing & Researching a Speech Topic

2. Speeches
• How do you create a speech?
• What are the steps?
• Where do you start?

3. Speech Action Steps
1. Choose a Topic & Goal
2. Develop Content
3. Organize and Develop Material
4. Adapt Material to Audience (Visual Aids)
5. Practice

4. Speech Action Steps
Ch 11
Step 1
Goal
Step 2
Content
Ch 12
Step 3
Organize
Ch 13
Step 4
Visual Aids
Ch 14
Step 5
Delivery

5. Speech Action Steps
Ch 11
Step 1 Goal
11.LO1:
Identify Topics
11.LO2:
Audience
11.LO5:
Speech Goals
Step 2
Content
11.LO6:
Research
11.LO11: Cite
Sources
Ch 12
Step 3
Organize
12.LO1: Main
points, thesis
12.LO2: Intro
12.LO3:
Conclusion
Ch 13
Step 4 Visual
Aids
13.LO2:
Choosing
Visual Aids
13.LO3:
Displaying
Visual Aids
Ch 14
Step 5
Delivery
14.LO1:
Apprehension
14.LO2: Style
14.LO3: Voice
14.LO4: Body
14.LO5:
Methods

6. Speech Action Steps
Step 1:
Speech Goal
LO1: Identify
Topics
LO2:
Audience
LO5: Speech
Goals

7. Action Step 1: Goal ~ LO1: Identify Topics
Identify Topics
•Subject vs Topic
•Brainstorming
•Concept Maps

8. Action Step 1: Goal ~ LO2: Audience
Audience
Analysis
Audience
Adaptation

9. Action Step 1: Goal ~ LO2: Audience
• Study of intended
audience
Audience
Analysis
• Customizing speech
to that audience
Audience
Adaptation

10. Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Subject Related
Information

11. Action Step 1: Goal ~ LO2: Audience
Demographic Information
Age
Education
Gender
Occupation
Ethnicity
Religion

12. Action Step 1: Goal ~ LO2: Audience
Demographic Information
Audience often shares a
common demographic
This class?

13. Action Step 1: Goal ~ LO2: Audience
Subject Related Information
Knowledge of Subject
Interest in Subject
Attitude toward Subject

14. Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Remains the
same from
Topic to Topic
Subject Related
Information
Changes from
Topic to Topic
Demographics
can help you
“guess”

15. Action Step 1: Goal ~
LO5: Write Speech Goal
• What are the 3 general goals a speech might have?

16. Inform
Persuade
Entertain
Action Step 1: Goal ~
LO5: Write Speech Goal

17. Action Step 1: Goal ~
LO5: Write Speech Goal
Informative “verbs” / terms
•Understand
•Learn
•Know
•Recognize

18. Action Step 1: Goal ~
LO5: Write Speech Goal
Persuasive “verbs” / terms
• Believe
• Agree
• Action
• Eat more ___
• Drink less ____
• Vote for ___

19. Specific Goal
• Complete Sentence
• Focus on Audience Response
• One central idea (topic)
• Example: I want my audience to understand techniques
for overcoming speech apprehension.

20. • I want the audience to be able to identify
the three basic forms of mystery storiesSpecific goal
• ?General Goal
• ?Topic
• ?
Behavioral
objective
Speech Goal: Examples

21. • I want the audience to volunteer to work on
the campus food drive for our local food bank.Specific goal
• ?General Goal
• ?Topic
• ?
Behavioral
Objective
Speech Goal: Examples

22. • How to change the oil
in your carTopic
• Informative
General
Goal
• ???
Specific
Goal

23. • Is the U.S. space program necessary?
• I want my audience to believe that the U.S. space
program provides many important benefits.
Specific Goal – Problems

24. • I want the audience to learn about the Civil War
• I want the audience to learn about the role of Fort Fisher
in the Civil War
Specific Goal – Problems

25. • I want the audience to become literacy tutors and donate
time to Habitat for Humanity
• I want the audience to become literacy tutors.
• I want the audience to donate time to Habitat for
Humanity.
Specific Goal – Problems

26. • I want to tell the audience the steps of CPR.
• I want my audience to remember the steps of CPR
Specific Goal - Problems