4. Remember #1 TIMING There are several types of reports which will be prepared with different purposes that will be presented to different interlocutors... Timing of report is important: - Pre event (proposal, etc...) - Post event - Follow up (if required)
5. Remember #2 SINGULARITY The Guide Line of a Report is similar to the Check List of an Event... - requires special care - contains several details - must be ‘tailor-made’ DESIGN YOUR OWN REPORT!
6. Remember #3 GUIDE Your event report must contain above mentioned essential items... - Executive Summary (brief summary of the event & time-line) - Major Highlights (introduction with brief background history) - Branding (samples of the all printed material, advertorials, etc...) - Frameworks (overall success of the event, list of participants, etc...) - Appendix (photos, videos, samples, other supporting doc’s, etc...)
7. Remember #4 ANALYZE Today’s data to build a better Future event... - ROO (Return on Objective: non-financial predetermined goals) - ROI (Return on Invetment: covers intricate calculations & data)
11. Highlights EASY TO UNDERSTAND The major budget items may be the skeleton of your event highlights... OR you may ask to your clients to customize the event report “ to serve much better ” ...
22. ROI BENEFIT Keep in mind that the calculation for ROI and, therefore the definition, can be modified to suit the situation and can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways. While using this metric, make sure what inputs are being used & do not forget that there is NO ‘one’ RIGHT calculation... ROI = GAIN – COST / COST
BENEFIT Keep in mind that the calculation for ROI and, therefore the definition, can be modified to suit the situation. It all depends on what you include as returns and costs. ROI calculations can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways. When using this metric, make sure you understand what inputs are being used and please do not forget that there is no one "right" calculation. ROI = GAIN – COST / COST
In colaboration with... / İşbirliği ile... (google, flickr, slideshare, vb kullanımı kredilendirirken...)