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Event Management
                               PRA-417 SYLLABUS




                                      Hakan Türkkuşu
  İzmir Ekonomi Üniversitesi         Oct 2011 - Jan 2012 ©
This week                                                         


             Classification of the events...

 week # 5    - Mass: target audience / goers      presentation of GA

03/11/2011                                      success formula of AE
             - Venue: content / profile

             - Time: time bound / frequency




     İzmir Ekonomi Üniversitesi                Oct 2011 - Jan 2012 ©
ABC of an event                                 




                    MASS
  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Mass: audience                                                          
What about the targetted profile:
- goers / users / consumers
- by age: kids / teens / youngs / adults / senior citizens
- female / male / mix
- free / paid (ticket)
- students / graduates
- physical limits (min height, max weight, etc...)
- experienced / well trained
- financial welfare: charity / auction
- media / opinion leaders


     İzmir Ekonomi Üniversitesi                         Oct 2011 - Jan 2012 ©
ABC of an event                                 




               VENUE
  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Venue: allocation                                 
Where about the real hosting:
- continents / countries
  cities / zones / districts
  (address, coordinates)
- indoor / outdoor
- open to public or
  for a closed group
- virtual (rapidly groving
  & developing option
  for the events)


     İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
ABC of an event                                 




                     TIME
  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Time line                                           
-   Seconds
-   Minutes
-   Hour/s
-   Day/s
-   Week/s
-   Month/s
-   Quarterly
-   Seasonal
-   Annual
-   Biennial
-   Special occassions
      İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Event business has...                                




                               3D
  İzmir Ekonomi Üniversitesi        Oct 2011 - Jan 2012 ©
Dimensions                                                            
One dimension

In mathematics we use the term of length to name the measure of a
one-dimensional object.




Though we might straighten out a piece of string to measure its length
against a ruler, the length of the string is the same even when it is
curled or folded.


     İzmir Ekonomi Üniversitesi                       Oct 2011 - Jan 2012 ©
Dimensions                                                              
Two dimensions

We call the measure of a two-dimensional object its area with their
length & width OR width & height OR length & height...




We also measure the length of the boundary of the two-dimensional
object -- the line segments or curves that enclose it. The length of the
entire boundary is called the perimeter or circumference.


     İzmir Ekonomi Üniversitesi                         Oct 2011 - Jan 2012 ©
Dimensions                                                           
Three dimensions

We call the measure of a three-dimensional (3D) object its volume.
Because edges are one-dimensional, and faces are two-dimensional,
their measures are length and area, respectively.




As for naming the dimensions of a three-dimensional figure, the only
rule is be sensible and clear.

     İzmir Ekonomi Üniversitesi                      Oct 2011 - Jan 2012 ©
Formula for success                                    
Someone developed a math formula for success!


  If “A” equals success,
      the formula is:
       A=X+Y+Z...
    İzmir Ekonomi Üniversitesi          Oct 2011 - Jan 2012 ©
Math equation...                                                   
This may be the most important mathematic equation you will ever see;



   - “X” is work,
   - “Y” is play,
   - “Z” is keep your mouth shut.


     İzmir Ekonomi Üniversitesi                     Oct 2011 - Jan 2012 ©
Must be genious...                            




       Guess who he is?


  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
One of the greatest minds of all time




                 Albert Einstein
  İzmir Ekonomi Üniversitesi       Oct 2011 - Jan 2012 ©
Basics of achievement                                               
#1 Work: He had a tremendous work ethic and because of that gave
more to society and modern science than any person in recent times.

#2 Play: Einstein, however, did not work 24 hours a day and made time
for fun and relaxation.

#3 Keeping your mouth shut: Shift your mind-set from being a talker to
a listener. Basicly, ask questions and then keep your mouth shut!




     İzmir Ekonomi Üniversitesi                      Oct 2011 - Jan 2012 ©
3D consists of XYZ                                                   
Three-dimensional space is a geometric model of the physical universe
in which we live.




The three dimensions are commonly called length, width and depth (or
height), although any three mutually perpendicular directions can serve
as the three dimensions.
     İzmir Ekonomi Üniversitesi                      Oct 2011 - Jan 2012 ©
Event simulation:                               




      ABC = XYZ
  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
3D = XZY                                                      
                                  z = venue




y = profile




                    x = time
     İzmir Ekonomi Üniversitesi               Oct 2011 - Jan 2012 ©
3D = XZY                                                 



                                    xn


                               x1




  İzmir Ekonomi Üniversitesi             Oct 2011 - Jan 2012 ©
3D = XZY                                                      



                                    xn


          y1                   x1        yn




  İzmir Ekonomi Üniversitesi                  Oct 2011 - Jan 2012 ©
3D = XZY                                                       
                                    z1




                                     xn


          y1                   x1         yn

                                    zn



  İzmir Ekonomi Üniversitesi                   Oct 2011 - Jan 2012 ©
3D = XZY                                                       
                                    z1




                                     xn


          y1                   x1         yn

                                    zn



  İzmir Ekonomi Üniversitesi                   Oct 2011 - Jan 2012 ©
this is your event in the world!               




  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Event built up                                                        
Basic : Entertainment
Group : Massive
Type : Festival

Profile...
 - goers / users / consumers
 - kids / teens / youngs / adults / senior citizens
 - female / male / mix
 - free / paid
 - education based / graduated
 - media / opinion leaders
 - others...

     İzmir Ekonomi Üniversitesi                       Oct 2011 - Jan 2012 ©
Event built up...                                                    
Name : İz Fest
Venue : İEÜ campus
Plan : İF map

Allocation...
 - outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths,
   media compound, security, etc...
 - indoor: catering, restrooms, medical aid, production office, etc...
 - open to all İEÜ students / graduates of İEÜ / other universities




     İzmir Ekonomi Üniversitesi                      Oct 2011 - Jan 2012 ©
Event built up...                                                        
Name : İz Fest
Venue : İEÜ campus
Date : May 2012

Timing...
 - Pre-Event: ~200-300 days before D-Day
    (conceptualizing, planning, purchasing, artist booking, talents, etc...)
 - EVENT: weekend starts with D-Day, on a TGIF
    (executing the event & supervising all operations)
 - Post-Event: ~15-60 days after the event
   (load-out, reporting, ROO & ROI analysis, etc...)

     İzmir Ekonomi Üniversitesi                          Oct 2011 - Jan 2012 ©
Any questions...                                     

                               UESTIONS


                                  NSWERS
  İzmir Ekonomi Üniversitesi         Oct 2011 - Jan 2012 ©
Contact                                                                  
               hakan@turkkusu.com
               www.turkkusu.com
               +9 0532 215 44 37
               +9 0212 263 71 74 pbx
                +9 0212 263 71 40 pbx
                +9 0212 347 45 56 pbx
               +9 0212 609 63 51
                +9 0212 347 45 59
               41°08'82,55" K/N - 28°90'33,45" D/E
                41°03'53,17" K/N - 29°00'29,67" D/E
               Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul
                Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbul
WE SERVE WORLDWIDE
     İzmir Ekonomi Üniversitesi                            Oct 2011 - Jan 2012 ©

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Event Management 111103ieu

  • 1. Event Management PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 2. This week  Classification of the events... week # 5 - Mass: target audience / goers presentation of GA 03/11/2011 success formula of AE - Venue: content / profile - Time: time bound / frequency İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 3. ABC of an event  MASS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 4. Mass: audience  What about the targetted profile: - goers / users / consumers - by age: kids / teens / youngs / adults / senior citizens - female / male / mix - free / paid (ticket) - students / graduates - physical limits (min height, max weight, etc...) - experienced / well trained - financial welfare: charity / auction - media / opinion leaders İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 5. ABC of an event  VENUE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 6. Venue: allocation  Where about the real hosting: - continents / countries cities / zones / districts (address, coordinates) - indoor / outdoor - open to public or for a closed group - virtual (rapidly groving & developing option for the events) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 7. ABC of an event  TIME İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 8. Time line  - Seconds - Minutes - Hour/s - Day/s - Week/s - Month/s - Quarterly - Seasonal - Annual - Biennial - Special occassions İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 9. Event business has...  3D İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 10. Dimensions  One dimension In mathematics we use the term of length to name the measure of a one-dimensional object. Though we might straighten out a piece of string to measure its length against a ruler, the length of the string is the same even when it is curled or folded. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 11. Dimensions  Two dimensions We call the measure of a two-dimensional object its area with their length & width OR width & height OR length & height... We also measure the length of the boundary of the two-dimensional object -- the line segments or curves that enclose it. The length of the entire boundary is called the perimeter or circumference. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 12. Dimensions  Three dimensions We call the measure of a three-dimensional (3D) object its volume. Because edges are one-dimensional, and faces are two-dimensional, their measures are length and area, respectively. As for naming the dimensions of a three-dimensional figure, the only rule is be sensible and clear. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 13. Formula for success  Someone developed a math formula for success! If “A” equals success, the formula is: A=X+Y+Z... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 14. Math equation...  This may be the most important mathematic equation you will ever see; - “X” is work, - “Y” is play, - “Z” is keep your mouth shut. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 15. Must be genious...  Guess who he is? İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 16. One of the greatest minds of all time Albert Einstein İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 17. Basics of achievement  #1 Work: He had a tremendous work ethic and because of that gave more to society and modern science than any person in recent times. #2 Play: Einstein, however, did not work 24 hours a day and made time for fun and relaxation. #3 Keeping your mouth shut: Shift your mind-set from being a talker to a listener. Basicly, ask questions and then keep your mouth shut! İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 18. 3D consists of XYZ  Three-dimensional space is a geometric model of the physical universe in which we live. The three dimensions are commonly called length, width and depth (or height), although any three mutually perpendicular directions can serve as the three dimensions. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 19. Event simulation:  ABC = XYZ İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 20. 3D = XZY  z = venue y = profile x = time İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 21. 3D = XZY  xn x1 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 22. 3D = XZY  xn y1 x1 yn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 23. 3D = XZY  z1 xn y1 x1 yn zn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 24. 3D = XZY  z1 xn y1 x1 yn zn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 25. this is your event in the world!  İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 26. Event built up  Basic : Entertainment Group : Massive Type : Festival Profile... - goers / users / consumers - kids / teens / youngs / adults / senior citizens - female / male / mix - free / paid - education based / graduated - media / opinion leaders - others... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 27. Event built up...  Name : İz Fest Venue : İEÜ campus Plan : İF map Allocation... - outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths, media compound, security, etc... - indoor: catering, restrooms, medical aid, production office, etc... - open to all İEÜ students / graduates of İEÜ / other universities İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 28. Event built up...  Name : İz Fest Venue : İEÜ campus Date : May 2012 Timing... - Pre-Event: ~200-300 days before D-Day (conceptualizing, planning, purchasing, artist booking, talents, etc...) - EVENT: weekend starts with D-Day, on a TGIF (executing the event & supervising all operations) - Post-Event: ~15-60 days after the event (load-out, reporting, ROO & ROI analysis, etc...) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 29. Any questions...  UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  • 30. Contact   hakan@turkkusu.com  www.turkkusu.com  +9 0532 215 44 37  +9 0212 263 71 74 pbx +9 0212 263 71 40 pbx +9 0212 347 45 56 pbx  +9 0212 609 63 51 +9 0212 347 45 59  41°08'82,55" K/N - 28°90'33,45" D/E 41°03'53,17" K/N - 29°00'29,67" D/E  Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbul WE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©