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Event Management 111020ieu
1.
Event Management
PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
2.
Event Management
INTRODUCTION İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
3.
Oct 2011
week & date 1 - 2 - Introduction: -lectures 3 -BTL vs ATL weekly subjects... 20/10/2011 -communication -FAQ What is “event” -background of the event management 4 -SMART objectives presentation of MRR 27/10/2011 5Ws of event management & soul of H Essentials of an event: DRIVE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
4.
Nov 2011
Classification of the events... 5 - Mass: target audience / goers presentation of GA 03/11/2011 - Venue: content / profile success formula of AE - Time: time bound / frequency Methodology of “management” - inhouse 6 - outsource i-Desk of NestNet 10/11/2011 Budget is the Bible... Risk analysis / Anatomy of an event Life cycle of an event 7 - birth / pre-event: plan samples of the proposals 17/11/2011 - life / operation: data & flow - end / post-event: report 8 Quiz (mid-term) 24/11/2011 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
5.
Dec 2011
Plan: 9 - brief / re-brief presentation of LW 01/12/2011 - concept / design - SWOT analysis Operation: - contract/s: client & contractors 10 suppliers’ db of - area / venue hunting: uniqueness 08/12/2011 NestNet - purchasing: venue, show, tech, food, etc... - learning / feed back Report: 11 - ROO reports of NestNet 15/12/2011 - ROI 12 Crisis management presentation of MRR 22/12/2011 - Conclusion: 5Ps of event management Event Matrix 13 - planning team experience of the class 29/12/2011 - operation crew - reporting staff İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
6.
Jan 2012
Critics for Event Management Team 14 - failures / mistakes discussion of the class 05/01/2012 - role of MC / SpokesPerson Life is an Event, Experience makes it much better... Manage your life... - C Level - Director (Managing / Executive) 15 - Associate / Coordinator talkings & listenings... 12/01/2012 - Manager / Leader - Supervisor / Head - Employee: Staff, Crew - Non-Employee: Consultant, etc... - Client / Consumer / Participants 16 Exam (final) 19/01/2012 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
7.
Books
21st Century Global Evenet Management, Joe Jeff Goldblatt Art of the Event, James C. Monroe – Robert A. Kates Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal) Corporate Event Project Management, William O’Toole – Phyllis Mikolaitis Event Design& Experience, Graham Berridge Event Entertainment & Production, Mark Sonder Event Management & Event Tourism, Donald Getz Event Management & Sustainability, Razaq Raj–James Musgrave Event Management, Charles Bladen, James Kennell, Nick Wilde Event Marketing, Leonard H. Hoyle Event Planning Ethics & Etiquette, Judy Allen Event Planning, Judy Allen İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
8.
Books...
Events Management, Glenn Bowdin - Johnny Allen – Willian O’Tooole – Rob Harris Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane Ali-Knight – Siobhan Drummond Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris Global Meetings & Exhibitions, Crol Krugman HR Management for Events, Lyen van der Wagen Innovative Marketing Communications, Guy Masterman – Emma H. Wood Int’l Perspective of Festivals & Events, Alan Fyall – Jane Ali- Knight – Martin Robertson – Adele Ladkin Professional Event Coordination, J.R. Silvers – Joe Goldblatt İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
9.
Books...
Management of Event Operations, Julia Tum - Philippa Norton – J. Nevan Wright Risk Management for Meetings & Events, Julia Rutherford Silvers Special Event Production, Doug Matthews Special Events, Joe Jeff Goldblatt Strategic Sports Event Management, Guy Masterman Strategies & Tactics in Supply Chain, Springer Succesfull Event Management, Anton Shone Supervisor / Coach, Hakan Türkkuşu (internal) Sustainable Event Management – Meegan Jones The Event Managers Bible, D.G. Conway The Guide to Successful Destination Management, Pat Schaumann İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
10.
Associations...
AMEC Association of Media Evaluation Companies IAAPA International Association of Amusement Parks & Attractions IABC International Association of Business Communicators IPMA International Project Management Association ISES International Special Event Society ISMP International Society of Meeting Planners TEA Themed Entertainment Association İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
11.
Search Engine
Alta Vista Ask Bing Google Yahoo Yandex ... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
12.
Which browser is
your favorite? İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
13.
Why?
BTL vs ATL İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
14.
What is BTL?
BTL stans for Below the Line & contrary to ATL that stands for Above the Line BTL is an activity as used by marketeers to bring in awareness to a specific target market, by following a conventional marcom approach that lays emphasis towards using various Direct Marketing tools. This includes roadshows, placing stalls in malls, participating in exhibitions, undergoing door to door selling, test marketing, in- house public awareness campaigns and many more... Let’s say EVENT İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
15.
What is ATL?
ATL is contrary to BTL, as you can guess easily... Above the Line is based on the marketing activities performed via traditional media, such as the press, the tv, cinema, radio. Let’s say ADVERTISEMENT shortly Ad’s İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
16.
BTL vs ATL
BTL type of marketing activity is - often more cheap than ATL - more focused when compared with ATL BTL is rather more quantitative then as compared to ATL that can be more expensive and more qualitative, since it focuses towards attracting the mass market in general. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
17.
Thanks for your
time... UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
18.
Contact
hakan@turkkusu.com www.turkkusu.com +9 0532 215 44 37 +9 0212 263 71 74 pbx +9 0212 263 71 40 pbx +9 0212 347 45 56 pbx +9 0212 609 63 51 +9 0212 347 45 59 41°08'82,55" K/N - 28°90'33,45" D/E 41°03'53,17" K/N - 29°00'29,67" D/E Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbul WE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
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