Video : https://www.youtube.com/watch?v=zFSFCogcnJQ&list=PLLQgkMVoGtcvQYh4vfMojYCV9D7h3VCYm&index=2

1. SEO Fundamentals
Building Trusted Links
Paul Wilson
http://search.cx
paul@search.cx

2. To Stay Safe & Build a Brand

3. My Link Vocabulary
Anchored Text
Partial Anchor
“The visible, clickable text
in a hyperlink” that shows
the exact targeted
keyword
“The visible, clickable text
in a hyperlink” that shows
an element of the
targeted keyword
I.E.: Healing Herbs
I.E.: Herbs that Heal
Naturally and Quickly
source: http://plw.me/TZQPyQ
Misc. Anchor
Brand Anchor
“The visible, clickable text
in a hyperlink” that does
not show any aspect of
the keywords
“The visible, clickable text
in a hyperlink” that only
shows the company’s
URL.
I.E.: HerbalDoc.com or
www.HerbalDoc.com or
http://HerbalDoc.com/me
I.E.: Click Here or Read

4. I DON’T KNOW
WHO YOU ARE,
WHERE YOU ARE,
BUT WHEN I FIND
YOU, I WILL HAVE
YOU REMOVE
THOSE LINKS!
What Makes A Link Bad?

5. What Makes A Link Bad?
Not Relevant
Bad Neighbors
Excessive Links
Paid (Mostly)
Dup Content
Non-Brand
Gibberish
Hidden
WOULD I USE THIS SITE?

6. The Links You Want
Trustworthy
Relevant
Powerful
Social

7. Verifying Your Links
Trustworthy
Powerful
Domain mR: 3.05
Page mR: 4.05
Trust Flow: 10

8. A Guide to Link Building
HORRIBLE EXAMPLES
Velocity
Quality
Quantity
Dilution
Would you want this link if
the Search Engines
weren’t in the Equation?
PERFECT EXAMPLES
PERFECT EXAMPLE
HORRIBLE EXAMPLE

9. Recommended
Backlink Strategy

10. A Savvy Backlink Focus
External
Anchored
Text
Internal
Anchored
Text
External
Branded, Partial,
& Misc Anchors

11. Internal Linking Strategy
1. Visually Map out Internal Links
2. Identify Valuable Pages
3. Use Head and Longtail Keywords
4. Be Relevant and Natural

12. Branded, Partial, & Misc Anchors
Content Distribution
Social
Acquisition
Repacking
Link Baiting
1. Primary Blogger Outreach
2. Social Media News Release
Doc Syndication
eBook Syndication
Kindle Blogs (http://plw.me/12HX2mA)
eBook Dir (http://plw.me/157nR3n)
3. Submit (http://plw.me/VQkvA7)
to Infographic Directories
Dlvr.it Stories
eLibrary (http://plw.me/VQ2hyG)
Resources
Scribd (http://plw.me/12HlCnH)
eBook Jungle (http://plw.me/X3x1HF)
Marketwire (http://plw.me/V1znvF) MemoWare (http://plw.me/YSBMWE)
DocStoc (http://plw.me/WfNcDp)
Free Infographic Directories
4. Social Push to Your Networks
PitchEngine (http://plw.me/WgCnB7)
YUDUfree (http://plw.me/XsDS0e)
eBook88 (http://plw.me/V0uIKp)
RealWire (http://plw.me/X1j0NK)
Infographr - http://plw.me/14Ov2MH
Visually - Verification Campaign
Case http://plw.me/X0Ebj1
5. LinkStudy (http://plw.me/1580NRX)
Information Aesthetics- http://plw.me/12oihp1
Cool Infographics - http://plw.me/XDJt1Y
Video Syndication
6. Solid Wrap-Up (Case Study)
*Wibbitz (http://plw.me/Y5y3C8)
More: http://plw.me/XsiAzW
Oneload (http://plw.me/WFvxXE)
YouTube (http://plw.me/Z6nBRz)
Stumbled Upon(http://plw.me/WfQFln)
Metacafe (http://plw.me/11CPvWX)
Outbrain (http://plw.me/WWqz6V)
DailyMotion (http://plw.me/157EqMA)
ClicksorVimeo (http://plw.me/Z6BfEn)
(http://plw.me/XEOqrm)
Resources
Full Traffic (http://plw.me/WFPeOQ)
Pod Syndication
*Sound Gecko (http://plw.me/Wga0Ty)
iTunes (http://plw.me/X11SaP)
Stitcher (http://plw.me/14OUMsd)
Blackberry (http://plw.me/VcoaWA)
Amigo Fish (http://plw.me/WFIGQi)
Digital Powd (http://plw.me/WFIMHK)

13. An Accidental Case Study
Had Under a Half a Million
Released a Press Release on the
Visitors inWire1st Month
the
Databased over 100,000 Beds in
Did a Blog Outreach and
the first 2 Weeks
Engaged Forums
Helped 10,000 Individuals find
Launched a Blog & Released
Temporary Updates
Hundreds ofHousing

14. External Anchored Text
Most Relevant & Powerful
Directories
Guest Blogging
Surgical
Social Networks
Objective: RealConsider
Trusted Directories
Networks to Traffic
Be on the Top 5
1. Yahoo Directory (http://plw.me/UXI4qy)
1. Google+
Target the Right Blog
2. Business.com (http://plw.me/YR7bbS)Focus on Two
2. the Web (http://plw.me/WErkmZ)
3. Best ofFacebook
FocusAnt (http://plw.me/14NuyGE)
3. Twitter
4. Joe with Top Competitors
Write Amazing Content
Be Sure G+ is One
5. Uncover the Net (http://plw.me/U5oOG3)
4. YouTube
6. Directory World (http://plw.me/U5p0Ff)
5. Pinterest
Identify Power & Trust
7. Busy Bits (http://plw.me/Y4wg0b)
6. LinkedIn
Engage Their Community
Resources
8. Go Guides (http://plw.me/YlKASA)Have Profiles Public
7. FourSquare
9. Hot vs Not (http://plw.me/XxfGWI)
See What Can Be Duplicated SEJ: http://plw.me/U5TiYk
8. Quora
10. Gimpsy Distribution
MBG: http://plw.me/VPP6Ze
Do Content(http://plw.me/WdU3Ny) Real and Consistent
Be
11. AbiLogic (http://plw.me/12lKLjh)
9. Pheed
12. InCrawler (http://plw.me/126uMtZ)
10. Gentlemint

15. Key Take Aways
BUILDING BAD
BACKLINKS IS NEVER
WORTH IT!
DO NOT BUILD MORE
THEN 5% OF THE SAME
ANCHORED TEXT
ALWAYS VERIFY THE
TRUST AND POWER OF
A BACKLINK
ALWAYS HAVE A
MINDSET TO CREATE
QUALITY

16. SEO Fundamentals
Building Trusted Links
Paul Wilson
http://search.cx
paul@search.cx