3. Myths, Misnomers, & Mistakes
BEST hy I Practices
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“Rich media (Flash, JavaScript, etc.)
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4. Additional Meta Data To Use
<meta name="robots" content=“index,follow" />
<meta name=“googlebot" content=“index,nofollow" />
<meta name=“bingbot" content=“noindex,follow" />
<meta name=“slurp" content=“noindex,nofollow" />
6. Understanding Canonical
Warning: Can Hurt Your Site
Fix Canonicalization Issues
Site wide & Cross Domains
Content Syndication
Domain-to-Domain
Canonicalization
7. Adding Color to Search
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through Rich Snippets
“With Data Highlighter, you
Great Google+ Case Study
simply ‘tag’ each data field
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Google’s mouse. Then
with your Official Data
Highlighter Tutorial
Google can present your data
“[Rich snippets have] the potential to enhance
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more with a recognizablenew
CTR profilethe search resultsand in anywhere
“…a from photo attractively, from headshot.”
ways, in search results.”
~Google
between 10-25%.”
~Google
source: http://plw.me/1aPv8GM
9. HTML code used to link this article to my HerbalDoc Google+ account.
<a href=“plus.google.com/108511804459229587484?rel=author”>Visit Me on G+</a>
10. Utilizing Micro Data
Found at http://plw.me/12u3fUI
You can find schema creator at http://plw.me/12u2jj5
11. Key Take Aways
OPTIMIZATING THE
SITE’S CODE IS CRUCIAL
IN RANKING WELL
CANONICALIZATION IS
A BAND AID NOT A
FINAL SOLUTION
RICH SNIPPETS CAN
INCREASE SEARCH
ENGINE CLICK THRU
MICRO DATA IS GREAT
FOR CROSS SEARCH
ENGINE USE