The Future of BI: Why Mobile, Social, and Big Data Matters
- 1. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.1
The future of BI: Why mobile, social and
Big Data matters
Fredrik Tunvall
fredrik.tunvall@ovum.com
@tunvall
June 6, 2013
- 2. © Copyright Ovum. All rights reserved. Ovum is an Informa business.2
Big Data is… big news
- 3. © Copyright Ovum. All rights reserved. Ovum is an Informa business.3
We all emit data – lots of it.
- 4. © Copyright Ovum. All rights reserved. Ovum is an Informa business.4
Hadoop has become the most popular
emerging Big Data platform
Lower TCO
MapReduce SQL
Good news – we are getting better at capturing data
However, we need to advance the
discussion from “how” to “what”
and “why”
- 5. © Copyright Ovum. All rights reserved. Ovum is an Informa business.5
Use data to personalize your product and service
- 6. © Copyright Ovum. All rights reserved. Ovum is an Informa business.6
BI goes from scrawny to brawny
Get 360 view of customer
Smarter cities
Operational efficiency
You can’t spell Big Data without BI
- 7. © Copyright Ovum. All rights reserved. Ovum is an Informa business.7
BI penetration in the enterprise remains low
0
2
4
6
8
10
12
14
16
18
0 2 4 6 8 10 12 14 16 18
BIPenetration
Number of stakeholders
Suppliers/Customers
Strategic Planning
Finance Process
Operation Process
People Process
Internal External
- 8. © Copyright Ovum. All rights reserved. Ovum is an Informa business.8
Traditional BI doesn’t cut it
New
questions
Request
to IT
Wait 3+
days
Get
content
Insight
- 9. © Copyright Ovum. All rights reserved. Ovum is an Informa business.9
Easy, fast and self-service
“Right-time” and device agnostic
Analytically advanced
BI needs to become:
- 10. © Copyright Ovum. All rights reserved. Ovum is an Informa business.10
Data access and customization is easy outside the enterprise
Users now wants the same experience, preferably on their own device
(BYOD)
Traditional BI = User Frustration
Consumerization of IT is real
- 11. © Copyright Ovum. All rights reserved. Ovum is an Informa business.11
A new generation of BI tools are self-service
Target user for BI is not just
skilled analyst
“Google fast, Apple simple”
D-I-Y data access, data
exploration, and build
deliverable content (reports,
dashboard, etc.)
Value add: Ad-hoc data
exploration; find diamond in
the rough
- 12. © Copyright Ovum. All rights reserved. Ovum is an Informa business.12
BI access anywhere, anytime
Mobile BI is nothing new
But tech and business requirements have
changed and mobile BI has finally arrived
Benefits is not just for worker constantly on
the road
- 13. © Copyright Ovum. All rights reserved. Ovum is an Informa business.13
Mobile BI is a growing enterprise trend
- 14. © Copyright Ovum. All rights reserved. Ovum is an Informa business.14
Data scientist gap
Probably will never be
mainstream
Don’t just ask “what happened?”,
ask “what will happen?”
Couple BI with advanced analytics
?
Past Now Next
- 15. © Copyright Ovum. All rights reserved. Ovum is an Informa business.15
New generation of BI vendor landscape
Tableau , Tibco Spotfire, and QlikView have led the way with intuitive,
visual, and self-service solutions..
..but others have taken notice:
Vendor Solution
Dell Toad Suite
IBM Cognos
Microsoft Power View
Microstrategy Visual Insight
SAP Lumira
SAS Visual Analytics
- 16. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.16
Thank You
Fredrik Tunvall
fredrik.tunvall@ovum.com
@tunvall