4. What is design thinking?
Be curious, ask questions
Empathize – with the customer
Think analytically
Be ever optimistic!
Be always ready for change
Willing to collaborate
Resource: Tim Brown
10. Who is your user?
Courtesy: http://linowski.ca/
11. Define the problem
Why are you building this solution?
What is the problem your user has?
Has someone already solved this problem?
Is it worth solving this problem?
How will your user feel if you solve this
problem?
15. The user & problem!
The User
Meet Tashi: Teacher by day; foodie by night
Most happy when he can cook for friends
The Problem
Tashi has invited 8 people for dinner but has run out of gas!
Calls regular gas company, they cannot deliver for 3 days
The Brainstorm
A mobile app that does one or more of
Find local gas company
Check availability
Check price
Schedule delivery today!
16. One Up
“A good designer isn’t afraid to throw away a good
idea”
- Matthew Fredrick
One
Up
21. User Interview
1-1 interviews But certainly
a multiplicity of
similars would
User forums This project better reflect the
wants to be perturberance of
Guerilla testing about a
complexity of
the modularity,
given the
multiplicities particularity
Use some tools of the language
established
by the axial
relationships
101 Things I Learnt in Architecture School
25. Empowered Engineers
Engaged engineering teams enable the
designer
Publish standards so mistakes are avoided
Communicate mistakes so they’re not
repeated
29. Usability
alistapart.com
lukew.com
smashingmagazine.com
theresaneil.wordpress.com
www.useit.com
UXBooth.com
UXMagazine.com
GoGamestorm.com
4 must read books about design:
Designing interfaces: Jenifer Tidwell
Designing web interfaces: Theresa Neil & Bill Scott
Don’t make me think: Steve Krugg
The design of everyday things: Donald Norman
30. Design thinking
Authors
John Maeda
Nigel Cross
Peter Rowe
Tim Brown
Thomas Lockwood
Online
http://designthinking.ideo.com/
Also several You Tube videos