SEO Services: Title & Meta Tags Heading & Alt Tags W3C Validation Broken Link Fixing MOD-Rewrite of Dynamic URLs (Vanity URLs) Keyword Analysis Competitive Analysis Content Fixing Keyword Density and Proximity Navigation and Internal Linking Robots File Creation Sitemap.xml File Creation Special SEO Services: Directory Submission Article Submission Blog/Forum Posting/Submission Press Releases Reciprocal Link Building Social Bookmarking Social Networking PPC Services: Competitor Analysis Keywords Selection Keyword Bidding Market Research ROI Campaign Search Engine Marketing (SEM): Search Engine Optimization Pay Per Click Campaign Affiliate Marketing Social Media Marketing Blog Marketing

1. Company Overview

2. About us
TULI eServices is a US and India based leading consumer software development
service provider emphasizing on the latest web applications, desktop applications, cross
platform mobile applications, digital marketing in a cost effective way.
Founded in 2004 we have grown to a specialist team of enthusiast technologists and
creative designers with a passion for software development, platforms R&D, developing
new websites and engaging large audiences.
Our strength lies in using an iterative and collaborative process to converge on and convert
ideas into successful products.
Our approach is to deliver a demonstrable feature and keep building on it. So TULI
eServices follows Agile methodology.
With offices in US and India we have evolved a global delivery process including 24/7
communication & support plan.

3. SEO and SMO Services & Solutions
At TULI eServices, we provide SEO and SMO services and solutions which are being adapted
by us, after an extensive research and analysis in these fields to bring out the best targeted
results in the given time frame.
Search Engine Optimization (SEO): SEO is a set of steps to be undertaken by a website
owner, both on site (on-page) and off-site (off-page), as per the latest search engine
algorithms to help the site gain on reputation, on search rank and thereby increase its
number of visitors as well as conversions (ROI).
Social Media Optimization (SMO): SMO is a set of steps to be undertaken by a website
owner to help the site to popularize and its services to its social viewers and develop its
reputation and help in branding.

4. On-Page SEO
On-page optimization refers to factors that have an effect on website or webpage
listing in natural search results. These factors are controlled by you or by coding on your
page.
On-Page Optimization

5. - The on page optimization services which we provide are listed below:
• Thorough analysis of website’s structure and design, niche to which it will serve and
client’s needs.
• Extensive research and analysis of website relevant keywords (KWs) and key-phrases
(KPs).
• Selection of the best KWs and KPs as per the R&D and also as per client’s preference.
• Website submission to major search engines
• We do Google authorship markup to help the site to develop an authority of its content
in the eye of Google.
On-Page Optimization

6. On-Page Optimization
• Google analytics account development, site-wide code embedding and analysis.
• Optimization of title tags, meta-descriptions, images’ ALT tags, Images’ file names, content,
anchor texts.
• Make the website and its contents more optimize and sharable over social networks like
face book, twitter, LinkedIn, Pinterest, etc. through website socialization.
• As our present studies tell that mobile visitors are increasing day-by-day, so we at TULI
eservices also optimize the website design (responsive design) for all mobile browsers (done
by our in-house experienced web-designers).
• We regularly keep track of developments and future predictions of change in withstand
any future algorithmic changes which may penalize the site if it is not done, thereby
making the website future-search-engine-penalty-proof.
• Blog maintenance, promotion and posting.

7. SEO Process

8. Off-Page SEO
Off-Page SEO
Off page Optimisation is outside of your website to
improve your SEO rankings and visibility for your
customer. Off page optimisation is more focused on
link building work and Social Media Marketing.
Website should have more and more back links from
various quality website for SEO ranking.

9. Off-Page SEO
• Search Engine Submission : Without search engine submissions, website can not find
out by search engines as well as visitors also unable to find your website
• Directory Submission: Different types of directory like Dmoz, Yahoo directory etc are
very popular to all. we submit website links in that directories to get better traffic.
• Article Submission: Article submission is one type of technique where visitors can read
articles from another website and feel interest to visit the website. This will increase the
no of visitors to your website.
• Social Bookmarking: Social bookmarking is another popular place where we share
your website URL with lots of people. Social bookmarking sites also generate good traffic
in a website.

10. • Classified Ads Submission : By submission of free classified ads in popular free classified
submission sites, we promote your business in the web world.
• Blog Commenting: Blog commenting is a great idea for back links building
• Local Business Directory Submission: Local business directory services will help get
your company noticed by the millions of people searching online. These services take your
company's information and add it to sites like Google Maps
• Guest Blogging: This is done by keeping the reputation and page rank of the blog in
mind. The blog should have good reputation in the relevant niche and should have
comparatively higher page rank than the concerned website.
Off-Page SEO

11. Social Media Optimization
Social Media Optimization (SMO) is basically optimizing your website and content to be as
socially-shareable as possible. How easy is it for people to share your content via social
media, and how present are you on social media so people can connect with you.

12. We have customized Facebook-centric social services for our clients depending on their
website, site niche and client’s preferences. We develop client’s profile. Optimize and
authenticate with client’s information and attractive cover image. We post regular
engaging posts which attract more and more viewers and likes. Extensive analysis is
done on the Facebook page insights and to differentiate between valuable post
patterns, to know the best time of the day to post and much more.
We have customized Google Plus-centric social services for our clients depending on
their website, site niche and client’s preferences. We optimize the G+ profile and page
to make it authentic and attractive for visitors and help gain on followers.

13. We have customized twitter-centric social services for our clients depending on their
website, site niche and client’s preferences. We register and form client’s profile.
Optimize it with authentic client’s information and attractive profile & background image.
We post regular attractive tweets, relevant to the site’s domain, thereby engaging new
viewers and gaining on followers.
We have customized LinkedIn-centric social services for our clients depending on their
website, site niche and client’s preferences. We register and create client’s profile.
Optimize it with authentic client’s information and attractive profile. We post regular
attractive posts on profile as well as on relevant groups to increase friends.

14. We develop profiles, register and verify websites with Pinterest profiles to get detailed
insight of the sight based on the pins shared from the site.
We have customized YouTube -centric social services for our clients depending on their
website, site niche and client’s preferences. We develop, optimize and help to make
the video attractive and viral to engage maximum number of viewers as possible.
Optimize the profile with attractive background image and authentic details.

15. We have customized forum-centric social services for our clients depending on their
website, site niche and client’s preferences. We register in many website’s niche
relevant forums. Engage with members and enhance the relationship with a special
human-touch (TULI special), which help to develop long lasting healthy relations and
thereby generate conversions (ROI)

16. We have some special Social services which help our clients to enhance their online
presence, further. We conduct periodic social campaigns on all social networks to help
our clients to grow their brand awareness and reputation. We also track and maintain
client’s online reputation and manage them. In case of any red flag on the client’s
reputation at any part of the cyber world we take necessary measures to handle the
situation and come out with a positive result. This helps to safeguard the reputation and
brand of the client. We also suggest necessary steps to clients, if required to safeguard
and maintain their reputation.
Special Services By TULI eServices

17. Thank you !
http://www.facebook.com/tulieservice
http://www.slideshare.net/tulieservices
https://twitter.com/TulieServicesIn
Let’s get social
Head Office, New Jersey
TULI eServices Inc.
121 Newark
Avenue, 2nd Floor Suite
# 511 Jersey City, NJ
07302
Ph: 201-736-
7217, 201-417-
2057, Fax: 866-
431-1888
North Carolina Office
TULI eServices Inc.
9635 Southern Pine Blvd,
Suite 101
Charlotte, NC 28273
Ph: 704-302-1088
Offshore Software Development Center
TULI eServices Pvt. Ltd.
283A NSC Bose Road,
Kolkata 700047, India
Ph: (+91) 033-3298-7212
Fax: (+91) 033-4000-4658.