1. Power Your Practice
in Our Socially Networked World
AADE, 2012
David Edelman, diabetesdaily.com
Manny Hernandez, diabeteshf.org
Amy Tenderich, diabetesmine.com
Hope Warshaw, hopewarshaw.com

2. Healthcare & Social Media:
Are you connected?
34% of U.S. google traffic was health related
53% of patients would like reliable information about
their condition online
http://www.youtube.com/watch?v=X2lxPnCU30c&feature=related

3. Remember Bye Bye Birdie?

4. Twitter: The New Telephone
http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012-infographic.html (3/12)

5. Today people think: “I’ve got…diabetes,
I better get a Twitter account.”
• “#1: “Real-time conversations with
people who’ve been there; ….others
who’ve been through it.”
• #2: “…incredible [HCPs] sharing time
and talents…answering questions,
sharing insights, links to their blogs,
etc.”
• #3: “Tweetchats bring peers and
pros together in one place.”
• #4: Breaking health news: “Now I see
things on Twitter before I see them in
[top] news outlets.”

6. Social Media: Who’s THE EXPERT?
• Lines are BLURRED – levels playing field
• Everyone, anyone can be “AN EXPERT”
• Diabetes Educators as experts need a presence,
voice with HCPs, PWD & general public

7. Social media isn’t a fad… it’s
a fundamental shift in the way we
communicate.
R U Using?
Should U B?

8. How? PWD PWD

9. How? PWD DE/RD

10. How? DEs DEs

11. Twitter: @hopewarshaw
Website: hopewarshaw.com
Facebook(like): eathealthylivewell
Blog: hopewarshaw.com/blog

13. What’s Coming Up?
• Assess yourself
• Social media/networks: PWD and DOC
• How, where, why DEs are engaging
• How to get started, ID your home base
• Future trends
• Re-Assess yourself
• Qs & As

14. Social Media - Assess Yourself
• Goals?
• Time available?
• Timeline?
• Resources?

16. I am from here… … not here! 

18. Life after Dx...
@DiabetesHF
@AskManny
Facebook.com/DiabetesHF

19. Platforms to empower patients…

20. WHY DIABETES AND SOCIAL MEDIA?

21. The time we
spend with our
docs, DE’s…

22. Hours
At the doc
Not at the doc

24. Longer updates, articles…
TThere are “EXACTLY” 45,301 diabetes blogs…

25. A diabetes social network…

27. http://www.diabetesmine.com/2011/10/simonpalooza-the-best-offline-diabetes-meet-up-yet.html

28. When people in the DOC meet in real life
http://www.youtube.com/watch?v=X2lxPnCU30c

29. Perla
• Dec. 2009: Type 1 Dx • Spring 2012: A1c =6.9
• Sep. 2011: TuDiabetes • Connected and hopeful
• Nov. 2011: A1c = 7.6

30. Mike Durbin
• Type 2 Dx: 12/29/2008
• CHF: 12/30/2008
www.mydiabeticheart.com
“There is no shame in
having diabetes or CHF, I
hope that by sharing my
story, I will inspire others to
fight on and live their life to
the fullest.”

31. The DOC and…
• JDRF Government Day
• DC research event
• Signature events: Las Vegas, Austin, Phoenix

32. The DOC and…
• Diabetes Forecast featuring DA members
• Call to DOC for input to Strategic Plan

33. The DOC and…
• San Diego (2011)
• DC, Des Moines, San Diego (2012)

34. The DOC and Industry

35. The DOC and DE’s…

36. http://www.flickr.com/photos/57618391@N05/6891426208/lightbox/

38. Tool/Handout:
Connect YOUR Clients to the DOC
Web version with links, downloadable/printable version
available at: http://www.hopewarshaw.com/connectdiabetes

39. AADE Building Bridges with DOC
• Initiated, 2011
• Quarterly conf calls
b/w DOC members,
AADE staff
• Goals:
– Support growth
– Learn, share
– Embrace, engage

40. DEs Engaged: Who’s Doing What?
Michelle Litchman, NP Jill Weisenberger, MS, RD, CDE • Build your practice
• Offer educ/coaching
• Conduct research
Kit McKinney, RD, CDE • Peer educ/support
• Be entrepreneurial
Claire Blum, MS Ed, RN, CDE

41. Social Media…
Compresses, Connects Our World
From @HopeWarshaw: Seeking examples from #diabetes educators for AADE Annual
Meeting 2012: How are you powering your practice using social media? DM me PLZ.

42. Who? Claire Blum, MS Ed, RN, CDE
• RN, CDE, 25+ yrs
• PWD, 34 yrs
• Educator, research coordinator
in endo (PWD) office
• Health coach online
• *Program Coordinator,
Partners & Peers for Diabetes
Care, Inc, Chattanooga, TN

43. Claire: What’s YOUR Home Base?
• Partners & Peers for Diabetes Care,
Inc. (non-profit)
• Goals:
• Improve ed to HCPs, PWD
• Offer online content, support
• Build local community
• Grow internationally
• *web: partnersandpeers.org
• Facebook.com/PartnersandPeers
• Twitter: @partnerspeers

44. Claire: Why Social Media?
• Connecting further, wider
“profit in his own country isn’t
heard”
• Create safe/secure place to
empower PWD, support/learn
from each other
• Announce events
• Target media
• Outreach larger orgs, efforts

45. Claire’s Messages to Peers…
• Requires new skills, knowledge, TIME
• Respect PWD’s privacy – seek
permission
• “Let’s push this frontier”
• People need, asking for support
• “It IS how younger generation
connects”
• People want to be active participants
in their healthcare

46. Who? Jill Weisenberger, MS, RD, CDE
• RD, CDE
• 10 years DE in research setting
• Jill Weisenberger Health
Communications, LLC
• Writer, Diabetic
Living, kidseatright.org, EN,
etc.
• ADA Author, new book
• Entrepreneur, consultant
• Online weight mgmt coach
• Southern, VA

47. Jill: What’s YOUR Home Base?
“I didn’t want to start a blog and
have the pressure to keep feeding it
with new content. Plus I already
write so much.”
“Video blogging and producing
video tips is my way of getting my
message out there, in my own
voice.”
“It's so much fun and easy to
do, but it is time consuming.”

48. Jill: Why Social Media?
• Goals:
– Build
reputation, professional
brand
– Promote accurate
diabetes/nutrition info
– Be an advocate for PWD
• Web: jillweisenberger.com
• Twitter: @nutritionjill
• Facebook.com/nutritionjill

49. Jill’s Messages to Peers…
• “No longer question of
WANT, we MUST to advance our
profession…just get over the
resistance.”
• “The various social media
outlets are additive…in total
they grow your business.”
• “Working alone can be lonely.
No more, I’ve now got an office
full of colleagues…but I only
have to connect with them when
I want to.”

50. Who? G.E.T. Diabetes Education
• Kit McKinney, RD, CDE, 18 yrs
• G.E.T. Diabetes Education, LLC
– In business 3 yrs
– Kit, Lucy (“billing guru”)
– Other RDs, 2 locations
• East TX (near Dallas)

51. Kit: What’s YOUR Home Base?
• Facebook.com/
G.E.T.Diabeteseducation
• “I know Facebook best”
• Fits demographics of my
clients (older), they use
Facebook
• Nearly no cost vs.
newspaper, other
advertising

52. Kit: Why Social Media?
• Gets my biz name out
• Broad reach
• Quick, easy, unlimited, do
in my “spare time”
• Fodder for content
Facebook, Twitter: “easy to
find and CE for me”
• Twitter: @GETDiabetesEd
• Web: getdiabetesed.com

53. Kit’s Messages to Peers?
• Just got to do it: “If I don’t
have online presence, I don’t
exist”
• “We’ve got to be out there as
THE diabetes experts.”
• “It’s been rewarding to see my
reach to community, peers.”
• Therapeutic “fuels my
passion”

54. Who? Michelle Litchman, NP
• FNP
– 5 yrs endo office
– Now IM/FP practice, sees only
PWDs
• e-patient supporter
• Social media enthusiast
• Working on PhD in Nursing
– Thesis:“A Multidimensional Analysis of Peer-
to-Peer Health and Apomediation Theory in a
Diabetes Online Community”
• Salt Lake City, UT

55. Michelle: What’s YOUR Home Base?
Facebook.com/diabetesmixerproject
• “Marriage b/w diabetes expo and a party”
• Connect PWDs locally to
support, share, empower each other
• Allows her to market, build community
• HCPs mixing in social setting with PWD

56. Michelle: Why Social Media?
• Goals:
– Help HCPs gain clinical insights on
daily mgmt
– Get to know DOC
• Blog: michellelitchman.wordpress.com
– Express thoughts about DOC
– Looking for HCP community
• Twitter: @MichLitch

57. Michelle’s Messages to Peers…
• “Stick to one media venue
until comfortable enough to
move on.”
• “Don’t come off like know-it-
all HCP to PWD – think
collaborative learning”

58. Should YOU Worry about Risks?
www.ncsbn.org
http://womma.org
http://business.ftc.gov/documents/bus71-ftcs-revised- Spring, 2012
endorsement-guideswhat-people-are-asking

59. Proceed with Caution…
Stay Up-to-Date
• Think HIPPA when concerns PWD
– Info, photos, descriptions of encounters
• Respect people’s privacy, confidentiality
• Be transparent with endorsements,
sponsorship, equipment mentions
• Get, stay familiar with rules of engagement

60. You @HopeWarshaw support the
ADA/FDA dietary guidelines? I feel
sorry for your "patients' :( =, Are you
a #DrugSalesman too?
Know Your Enemies:
Respond with science or
Radio silence

61. David Edelman
Co-Founder
Online community and health
improvement platform
Founded with Elizabeth
type 1, CEO, foodie, yoga teacher
Mission: Help people with diabetes
live healthy, happy & hopeful lives.
www.diabetesdaily.com
facebook.com/diabetesdaily
twitter.com/diabetesdaily

62. Create Your Online Home

64. • Story-based
• Flexible
• Can’t always reach
subscribers

65. Facebook Accounts v. Pages

66. Create a Page at http://www.facebook.com/pages/create.php

67. • 140 characters
• Fast-paced
• Must engage a lot
• Still not that mainstream

68. . Follow or Search
#dblog #type1
#DSMA #type2
#diabetes #epatient
#diabetic #ehealth
#bigbluetest
#bgnow (blood sugar)
Read something interesting? Follow that person!

69. • Topical
• Conversational
• Intimate

70. • It’s hard to build a stand-alone community.
Join an existing one first or partner with
someone that has a big following.
Examples
http://www.diabetesdaily.com
http://www.diabeticconnect.com
http://www.tudiabetes.org

71. • Video
• Intimate
• Broadcasting
• Phone-friendly!

72. • Very flexible
• Anything goes!

73. • Post images
• All about sharing
• Less discussion

74. What’s Your Platform’s Personality?
• Facebook – story-based
• Twitter – short and fast-paced
• Communities – topical conversations
• YouTube – broadcasting
• Blogs – very flexible
• Pinterest – visual
• None of the above
• All of the above

75. The BEST Tips for Participating

76. Tip 1: Be Helpful

77. Tip 2: Be Transparent

78. Tip 3: Limit Self-Promotion

79. Tip 4: Don’t Provide Treatment,
Provide Support

80. The best platforms for those that want
control and flexibility.

81. Blogging Platforms (Effortless)

82. 14.7% of the top million sites
48 of the top 100 blogs

84. Get a Geek
• Domain Name
• Hosting account
• Install WordPress
= 2 Hours of Work
Someone Like Me!

85. Select a Theme
Visit http://wordpress.org/extend/themes/

88. Getting Started Checklist
• Purchase your domain name at a registrar like
www.godaddy.com
• Sign up for WordPress hosting
– Options at http://wordpress.org/hosting/
– Request free hosting at http://diabetesblogs.com
• Install WordPress
– Select and install a theme
– Install Recommended WordPress Plugins
• Sharing: Digg Digg, AddThis or ShareThis
• Facebook: Simple Facebook Connect
• Twitter: Twitter Goodies
– Start blogging!

90. Amy Tenderich
Editor-in-Chief of DiabetesMine.com
www.diabetesmine.com
One of the world’s Top 20 Health Blogs
Community Manager, DiabeticConnect.com
650,000 members and growing
Diabetes advocate, Book author
@DiabetesMine
@AmyDBMine
Facebook.com/DiabetesMine

93. Tech Tools
(the Future)

94. Mobile Apps
Connected Devices
Health Gaming
New Online Platforms

95. Going Mobile

96. Diabetes Logging & Learning
On the Run
+

97. Action > Rewards!
• 4x/day logbook
• Motivation, education
• Cash for iTunes!

98. Automated Logging

99. Connected Meters

100. First iPhone/iTouch Plug-in!

101. Health & Diabetes Games

102. Serious Business…

103. New Online Platforms…

104. Pinterest

106. Technology Adds Value!
• More Tools to Succeed
• Access to a Wealth of Data
• = More Proactive Diabetes Care…
for you and your patients!

107. Your Social Media
Plan of Action

108. What’s Most Important??

109. 1) Have a Clear Goal
Lurking and learning are good!

110. 2) Determine Your Time Commitment
• Be honest with yourself
• Be realistic!

111. 3) If/When You Decide to Jump In:
• Get a Platform.
• Get an Audience.
• Get some Help.

112. Search the Web for “How-To’s”
• Google terms like “tools” and “tutorial”
• Medscape has a Social Media Primer for HC
Professionals
• On YOUTUBE:
– HootSuite Beginners Tutorial
– Top Twitter Tools Exposed
& Explained at Lightning Speed!

113. The 15 Minute / Week Plan
• Add some bookmarks to your desktop
• Subscribe to a few blogs by email
• Start reading for a few minutes/day
• Try to find a few new resources each week

114. The 60 Minute / Week Plan
• Follow a #DSMA Twitter Chat
(Wednesdays at 6pm PST/ 9pm EST)
• Create your own online profiles…
• Then do “something” every week – new
posting(s), outreach emails, updated photos

115. Assess Your Own Realistic Goals
Three simple questions:
• What do you hope to achieve with social media?
– Priorities?
• How much time do you want to/can you commit?
– Per day, week, month?
– Think when?
• What’s your timeframe?
– Specific to each goal?

117. Q and A
(Thank You!)