The InnoBors is an open, user-driven innovation arena to connect innovators with competent capital, smart competence and challenging customers For Entrepreneurs * present your idea to investors * get help from experts * find competent capital For Investors * the best ideas and companies in search for funding * structured process with expert evaluation * platform for collaboration with other investors For Partners * the best ideas and companies in search for funding * see trends before they become obvious * be visible in an exciting network For Members * vote for your favourites * invest your Movation Dalere * win stocks of vinners

1. ICT Venture Gate, 4-5. October 2011, Brussels
MOVATION
- Innovation by Design!
Josef Noll, CTO,
josef.noll@movation.no
'We are called to be
architects of the future,
not its victims.''
Buckminster Fuller
An open, user-driven innovation arena to connect innovators with
competent capital, smart competence and challenging customers
tirsdag 4. oktober 11

2. Innovation through Collaboration
Statoil ...
Nets
Opera
Inner Circle eBAN
Telenor Members
Business
Angels
NFR NorBAN
Strategic
NICe Partners
Movation
IIP Artemisia
Stock Exchange
Int. Innov.
Communities Prog.
MoMo ETSI
MobileMonday
Academia
Entrepreneurs MIT
CWI
CTIF
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Providing the infrastructure for open collaboration Oct2011
Josef Noll
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3. Inner Circle Partners
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Challenging customers Oct2011
Josef Noll
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4. The Solution!
An open, user-driven innovation arena to connect innovators with
competent capital, smart competence and challenging customers
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http://innovationstockexchange.no - Shared Thinking at its best! Oct2011
Josef Noll
tirsdag 4. oktober 11

5. • Supplementary slides
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Oct2011
Josef Noll
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6. Om innovasjon…
“If things seem under control, you are just not going fast enough.”
Mario Andretti
“Only those who will risk going too far can possibly find out how far it is
possible to go.” T.S. Eliot
“Test fast, fail fast, adjust fast.”
Tom Peters
“Nothing will ever be attempted, if all possible objections must be first
overcome.”
Samuel Johnson
“Opportunity dances with those on the dance floor.”
“What great thing would you attempt if you knew you could not fail?”
Robert Schuller
“You’ll always miss 100% of the shots you don’t take.”
Wayne Gretzky
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Oct2011
Josef Noll
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7. The challenge!
• More than 49.000 companies started
in Norway in 2010
• Today’s Innovation success rate is
less than 5%
• Less than 20% survive the
• first 2 years
• More than 80 000 Norwegians are
millionaries
How to find, nurture and grow the next winners?
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Oct2011
Josef Noll
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8. Bridging the gap!
Investment
Higher Risk IPO
IPO
Private Equity
Venture Capital
Seed Venture
Venture Capital
Capital
Business Angels
Business Angels
Business
Angels
Friends, Family
& Founders Lower Risk
Time
Seed Start-up Early Growth Sustained Growth
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9. Status Quo
• Norway’s leading open Innovation Centre?
• Over 600 registred members;
– Mc2- the first open innovation Stock Exchange
– 15 Inner Circle partner members
– NorBAN – Norwegian Business Angel network
– Innovation Forum Norway
– An international Partner program
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Oct2011
Josef Noll
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10. !!!!!!!Our!Innova*on!Accelerator!Program
3!A!blueprint!for!con*nuing!success
THE NEED
For a faster, more cost effective solution
SUPPLY DEMAND
Of Qualified great ideas For Qualified great ideas
Incentives
A great Plan
Nominated ideas
Clear Vision
Inner Circle Partners
Movation workshop Program
Global market
Business Angels
Movation Scorecard Process
Great team
VC’s
Brand Building
Innovative companies
Action plan ready
Clients gets competent capital Virkemiddelapparatet
Highly satisfied clients succeed
and return
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Oct2011
Josef Noll
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11. For all members
The Innovation Stock exchange
Community
Expert activities
voting
Ideas Business
from value
“everyone”
commu
expert community
Ideas Expert evaluation value nity
voting incentive
voting
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12. Impact of Movation IAP
IAP Entrepreneurs
• raise EUR 1 million average
Amount Raised
• > 33% succeed in goal
• 6 months to close deal
• pursue best opportunities
Average Tech Entrepreneurs
• raise < EUR 0,5 million average
&
• 5% succeed in goal
• 1 year to close deal
% Success
• face lost opportunities
Time & Costs to Funding
“I believe there’s more innovation ahead of us than behind us”
Jeff Bezos, Founder and CEO,Amazon.com 13
Oct2011
Josef Noll
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13. Truls Berg, Oslo – CEO
Serieal Entrepreneurs with 10+ start ups behind him.
Truls was the founder of Component Software Nordic in 1997 a company which became
the leading BI center in Scandinavia and was listed in 2002. Truls has since his exit in
CSN used his irresistible engagement in a variety of start-ups. Over the last 5 years his
engagement has mainly with open innovation and new methods of founder assitance in
a modern network economy.
Josef Noll, Oslo - CTO
Josef is Chief Technologist in Movation, and professor at the University of Oslo and
UNIK. He is co-founder and steering board member of the Center for Wireless
Innovation Norway, Mobile Monday Norway, FemtoForum Norway, and supports
collaborative innovation amongst entrepreneurs, industry, academia, and association.
He is contact to the EU's Joint Undertaking Artemis, standardisation in ETSI, and EU
technology platform Net!Works. He was previously group leader/senior advisor at
Telenor R&I for the development UMTS. Prior to that he was project manager and
researcher at the European Space Agency, ESA:
Johan Birger Nymo, Oslo – COO/CFO
Birger has worked professionally with nearly every facet of telco related development
since 1984. He has operationalized and partly developed a couple of the most
successful Norwegian web services, during his time in Telenor. Birger has been
responsible for the heavy operation of complex internet solutions in the Telco industry
like Telemedicin etc..
Erik Aaberg, Oslo – CIO
Erik originally has a technical background, particularly within search technology, multi
media and internet topology. He was immediately caught by the net in the early 90's -
and have stayed there since then. He has worked with internet startups like Schibsted
Nett, he was a co-founder of Basefarm (advanced server hosting) and he was the
founder of Retriever (the leading media monitoring company in Scandinavia). His last
assignment was with Schibsted ASA (no. 1 media group in Norway) - focusing on
digital media strategies.
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14. NorBAN
A national focal point for the best private
investors in Norway.
The NorBAN members have joined forces to
become the leading information bank for
good investments
It is all about increased professionalism for
knowledge-based investments of Business
Angles, providing the best for upcoming
entrepreneurs, our members and Norway
as a knowledge society
Fast, smart and trustworthy from ideas to values!
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Oct2011
Josef Noll
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