An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!) A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy. (Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)