Stats, case studies, best practices and live examples of mobile. Mobile is not a trend, but a reality. Learn the facts about mobile, how travelers are using mobile and the key building blocks for a mobile strategy. (Version presented at the Hoosier Hospitality Conference.)
5. @travel2dot0 • #HHC2013
The average destination receives
20.52%
of total traffic from mobile.
Source: Mark Research
Report / How Travelers
are Engaging with
Destinations on the Mobile
Web / December 2012
6. @travel2dot0 • #HHC2013
Smartphones account for about
55%
of all mobile phones in the U.S.
Source: Pew Internet &
American Life Project /
March 2012
8. @travel2dot0 • #HHC2013
44%
have slept with their
phone next to the bed.
Source: The Best (and
Worst) of Mobile
Connectivity / Pew
Internet & American Life
Project / November 2012
9. @travel2dot0 • #HHC2013
The share of website visits from
tablets grew approximately
10x
faster than the rate for smartphones.
Source: Adobe® Digital
Index Report / May 2012
10. @travel2dot0 • #HHC2013
Apple has sold around
120m
iPads since 2010.
Source: Apple Fiscal
Reporting / Quarterly
Sales
36. @travel2dot0 • #HHC2013
Start with distribution, then
build a landing page. When
you update your website,
think mobile first and build
responsive. Only build an
app if your consumers need
it. Text only if your
consumers want it. Wait for
AR and ignore QR.