Facebook is at the top of every marketer's strategy list, the only problem is most do not know where to start. What do I say? Who posts our updates? What about negative feedback? Troy Thompson walks you through everyone's favorite social site with 28 tips, tricks and tactics to market your destination, hotel or attraction via Facebook. Originally presented to a local hospitality organization (hotel folks!) in Denver, this presentation covers basic Facebook marketing strategy, communication, Facebook Places and tactics for power users.