Can cloud computing completely change the way companies use technology to service customers, partners and suppliers? What is meant by public clouds, private clouds, and hybrid clouds? Do you know how cloud computing impacts your organization?

1. Cloud Computing Essentials
Presented by: Ward Quarles, Velocity Technology Solutions
Part of 2012 Cloud Computing
Online Learning Series

2. Velocity Technology
Solutions
Velocity – the ERP in the cloud
company – hosts and manages ERP,
related applications, and disaster
recovery services within its virtual
private cloud environment. Aim is to
lower operational costs, increasing
service levels and improving software
performance while reducing the
burden on IT staff and enabling
deployment flexibility. Our team has
exceptional expertise managing
enterprise software 24/7. Combined
with our proprietary technology and
superfast infrastructure, we increase
application availability, security, and
control. As a result, our customers are
better positioned to accelerate
enterprise growth and agility, attract
and retain customers, and reduce cost,
turning their ERP platforms into a
strategic asset. Velocity is
headquartered in New York City.
www.velocity.cc
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3. THE CLOUD COMPUTING
LANDSCAPE
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4. Types of clouds
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5. Objectives of today’s session
Today’s session is not:
1. A study of meteorology (clouds is nephology)
2. A services or product presentation
3. A sales pitch
Today’s session is:
1. An education session on cloud computing
terminology
2. A review of current industry trends
3. An encouragement for your organization to consider
cloud computing strategies
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6. Definition of cloud computing
From National Institute of Standards and Technology
“A computing model for enabling convenient,
on-demand network access to a shared pool
of configurable computing resources, including
networks, servers, storage, applications and services,
that can be rapidly provisioned and released with
minimal management effort or service provider
interaction.” (www.nist.gov/itl/cloud/)
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7. Cloud computing means more
flexibility for you
The next stage in the
Internet's evolution
Computing
infrastructure,
applications, business
processes, and
personal collaboration
delivered to you as a
service
Wherever and
whenever access
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8. More flexibility = more control to
manage your business
Provides a model
Addresses shortage for more Helps maximize the
More time to focus
of IT expertise and controllable, strategic value of CONTROL
on innovation
resources predictable costs of ERP
ownership
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9. Benefits: availability, speed, and
innovation
1. Easy to deploy
2. Faster to deploy
3. Pay only for what you use
4. Less in-house IT staff/costs
5. Monthly payments
6. Offers the latest functionality
7. Encourages more standardization of
IT
8. Sharing systems and information
simpler
9. It’s the way of the future
Source: IDC
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10. Potential challenges: security,
quality of service, and fit
1. Security
2. Performance
3. Availability
4. Hard to integrate with in-
house IT
5. Not enough ability to
customize
6. Cost more than on-premise
7. Bringing back in-house may be
difficult
8. Regulatory requirements
prohibit cloud
Source: IDC 9. Not enough suppliers yet
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11. Participants
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12. Essential elements lead to
flexibility
Faster and/or self-
Elasticity provisioning and de-
provisioning
Application Pay-as-you-go billing
Programming Interfaces model
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13. Essential element:
Elasticity
• Creating, launching, and
terminating computing
resources, as needed
• The more resources active
and available, the more
elastic
elasticity
 Often enabled by
virtualization technology
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14. Essential element:
Provisioning
• Companies or their service
providers control the
Networking
provisioning
deployment of cloud
services through a defined Memory
service catalog CPU
Data Storage
IP Addresses
Databases
Applications
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15. Essential element:
Application Program
Interfaces
• Control APIs: allow cloud
infrastructure to be added,
reconfigured, or removed in
real time
• Data APIs: are the conduits
through which data flows in
and out of the cloud
• Application functionality
APIs: enable the
functionality with which end
users interact with
infrastructure and data
APIs
 APIs will evolve as cloud
offerings become more
complex.
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16. Essential element:
Billing
• Cloud computing employs a
usage billing model
• Billing models include:
- per user
- per gigabyte (GB)
- per server
- pay per-use
 Billing types will evolve billing
based on the imagination
of the service provider and
the user.
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17. Oracle cloud computing:
5 essentials
1. Rapid Elasticity
2. On-Demand self-service provisioning
3. Broad network access
4. Measure service (Billing and metering of service usage)
5. Resource pooling
Source: Oracle’s Achieving the Cloud Computing Vision
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18. THE ABC OF CLOUDS AND ITS
SERVICE MODELS
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19. Types of clouds
Public cloud: service
provider
Private cloud: internal
or service provider
Hybrid cloud: combine
public and private
Community cloud
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20. Types of cloud
Resources are dynamically
public clouds
provisioned on a self-service
basis over the Internet, via
web applications and web
services, from an off-site third
party provider who bills on a
utility computing basis.
• Oracle
• Amazon
• Apple
• VMware
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21. Types of cloud
private clouds
Offered on private networks
from a provider has insight
into workload and impacts to
the infrastructure. Offers
flexibility to customize
solutions to meet security and
performance requirements.
• Velocity virtual private
cloud
• Oracle
• Your company?
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22. Types of cloud
• Some IT departments must
still deliver services via
hybrid cloud
traditional, in-house
methods.
• Companies will utilize a mix
of public and private cloud
approaches, depending
upon the business
requirements of their
technology environment
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23. Types of cloud
community cloud
• Organizations with similar
requirements that seek to
share infrastructure to
realize the benefits of cloud
computing
• Costs are spread over fewer
users than a public cloud,
but more than a single
tenant
• May offer a higher level of
privacy, security, and/or
policy compliance and can
be economically attractive
as the resources are utilized
and shared in the
community
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24. Cloud Deployment Preference Change
(Buyer’s Open to Broader Scope)
Private Hybrid Public
• Designed for, and access • Enterprise’s cloud services • Designed for a market, not a
restricted to, a single portfolio includes both single enterprise
enterprise (or extended private and public cloud • Open to a largely unrestricted
enterprise) services universe of potential users
• An internal shared resource, • Some specific services are • Customers buy at specific
not a commercial offering delivered in a combination of level of abstraction (server,
• IT Org is the “vendor” of the public and private models application, platform)
shared/std service to its users (e.g., private cloud “bursting • Single-vendor or multi-vendor
to” a public cloud service)
Resource Single enterprise/ Virtual and physical (non- Multiple unrelated
Isolation extended enterprise cloud) resources and enterprises (shared)
(dedicated) applications
Control | SLA | Specialization | Security | Agility | Price Advantage | Access | Elasticity
D.I.Y.
© 2009 IDC Nov-12 24

25. Cloud service models
Dynamic Application Services: Software as a Service: standard, non-
applications, including customizations, customized applications delivered as a
are fully managed by a service provider shared service to end users over the
in a virtual private cloud Internet
Infrastructure as a Service: server,
Platform as a Service: application
storage, and network hardware and
development and deployment
associated software delivered as a
platform delivered as a service
service
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26. Cloud service models
Dynamic Application Services
• Day-to-day application
management and technical
support, including CNC
expertise, for JD Edwards
EnterpriseOne and JD
Edwards World
• Virtual private cloud
application infrastructure
• Data backup and disaster
recovery
• Service level agreement
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27. Cloud service models
Software as a Service
• CRM applications available
on Oracle hardware from
Oracle data center
• Siebel CRM applications in a
multi-tenant architecture
• Oracle charges for number
of users and number of
months used
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28. Cloud service models
Platform as a Service
• Google’s App Engine
enables developers to build
and host web apps on the
same systems that power
Google applications
• App Engine provides
platform for fast
development and
deployment
• Google promotes simple
administration, patches and
backups
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29. Cloud service models
Infrastructure as a Service
• Virtual computers available
for running customer
applications
• Amazon charges for
quantity of data processed
or hourly usage
• Servers available in pre-
defined sizes, processing
power, and geographic
location
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30. Cloud service models
Infrastructure as a Service
• Designed for storing music,
photos, and application data
• Apple provides applications
to push data to all your
devices
• Apple charges for iTunes
Match application
• Downloaded to iPhone with
latest Apple update
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31. Cloud computing options: Oracle
software suite scenarios
Standalone Loose Tight Complete
application integration integration adoption
Adopt Talent
Management to
coexist with Oracle’s
Real-time integration
PeopleSoft human A complete set of
of manufacturing
resources financials,
No interoperability with order capture,
functionality. In this procurement, and
(standalone) among order fulfillment,
case, the loose project modules—
applications and no and CRM. This may
interoperability replacing existing
integration with the be Web service-
comes from products as an
other application based, real-time
integrating people, upgrade to complete
suite integration among
employees, back-office ERP
multiple
hierarchies, or systems.
applications.
management
hierarchies of the
PeopleSoft system.
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32. Analysts: “Cloud computing is
moving mainstream”
“All cloud markets will
continue to grow, and the total
“We see Cloud-based cloud market (including
infrastructures as private, virtual private, and
among the most public cloud markets) will
capable, reliable, and reach about $61 billion by the
secure IT end of 2012.”
infrastructures
available.”
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33. A recap: Benefits of cloud
computing
Business agility flexibility in compute resources cloud computing can deliver
Greater cost control resource elasticity, usage billing model, leveraging scale offered by
a technology service
Faster time to market ease/speed of Implementation
Increased workforce systems can be accessed from wherever you are
productivity
Reduced business risk experienced service providers who know how to optimize cloud
infrastructures
Higher technology cloud is designed to provide better response time than internal
service levels server hardware
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34. How do I pick a Cloud Provider?
• If Applications and Security are most important –
Private Cloud better than Public Cloud
• If Economics is more important than Applications –
Public Cloud better than Private Cloud
• If Cost is important – Private Cloud with an OpEx
model is better than on-premise CapEx
• If Resource constraints is a concern – Dynamic
Application Service Provider model is best for
specialized application skills
• If Experience of the Provider is key – Ask for number
of cloud customers, number of years serving from
cloud, applications supported, and references
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35. Thank you for attending
For more information or additional questions for
any of the speakers please email Ward Quarles,
director of strategic alliances at Velocity
Technology Solutions at info@velocity.cc, or call
866.638.2779.
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