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VS.,[object Object],THE DIGITAL DIVIDE,[object Object],Brian Flood, SoeHlaing, Wei Qian, Isabella Schambeck, Teo Tertel, Lauren Vang,[object Object]
Borders Background,[object Object],“To create richer, more satisfying lives through knowledge and entertainment”,[object Object],Founded 1971,[object Object],508 stores/20,000 EES,[object Object],2008 – Borders.com,[object Object],Waldenbooks,[object Object],Company Performance,[object Object]
SWOT / TOWS,[object Object],Strength + Opportunity,[object Object],S = Experts in book industry,[object Object],O = Partnerships w/ travel services,[object Object],Weakness + Opportunity,[object Object],W = Don't have an eReader for eBooks,[object Object],O = Digital book provider,[object Object],Strength + Threat,[object Object],S = Community gathering place,[object Object],T =  Increased funding for libraries,[object Object]
Borders Diagnostics,[object Object],Defender,[object Object],International,[object Object],Manager,[object Object],Factory,[object Object],Effectiveness,[object Object],Locally Stormy,[object Object]
Amazon.com Background,[object Object],Founded in 1994 by Jeff Bezos,[object Object],Plain and simple site,[object Object],Create “online community”,[object Object]
Vision,[object Object],“To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.",[object Object]
Company Performance,[object Object]
Jeff Bezos,[object Object],Founder, President, Chairman of the Board and only CEO,[object Object],Forward-thinker, Innovative,[object Object],“Sharp-witted”,[object Object],“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” – Jeff Bezos,[object Object]
SWOT Analysis,[object Object]
TOWS Analysis,[object Object]
AmazonDiagnostics,[object Object],Goals:  Efficient & Effective,[object Object],Unique experience shopping online,[object Object],Low price leader ,[object Object],Strategy:  Analyzer with Innovation,[object Object],Exploiting all resources possible,[object Object],Innovated developments, such as the Kindle ,[object Object],Environment: Varied  ,[object Object],Seasonal sales,[object Object],Technology,[object Object],Foreign fluctuations,[object Object]
Bordersvs. AmazonSWOT/TOWS Comparison,[object Object]
Bordersvs. AmazonBDOModel Comparison,[object Object],BORDERS,[object Object],AMAZON,[object Object]
Borders Misfits,[object Object],Defender,[object Object],International,[object Object],Manager,[object Object],Factory,[object Object],Effectiveness,[object Object],Locally Stormy,[object Object]
Borders Misfits,[object Object],Defender,[object Object],International,[object Object],Manager,[object Object],Factory,[object Object],Effectiveness,[object Object],Locally Stormy,[object Object],Prospector,[object Object],Multi-Domestic,[object Object],Leader,[object Object]
Borders Misfits,[object Object],Defender,[object Object],Office,[object Object],International,[object Object],Manager,[object Object],Factory,[object Object],Effectiveness,[object Object],Locally Stormy,[object Object],Prospector,[object Object],Multi-Domestic,[object Object],Leader,[object Object]
Fit for the Future,[object Object],Office,[object Object],Effectiveness,[object Object],Locally Stormy,[object Object],Prospector,[object Object],Multi-Domestic,[object Object],Leader,[object Object]
Recommendation #1 ,[object Object],Partnerships with Travel Services,[object Object],Preparation for travel or while in transit,[object Object],Reinforce “HQ for knowledge and entertainment”,[object Object]
Recommendation #2,[object Object],Become THE distributor of eReaders & eBooks,[object Object],new consumer trend for digital media,[object Object],eBooks and eReaders already available,[object Object]
Questions?,[object Object]

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Borders vs. Amazon: Comparative Analysis of Organizational Design Influences

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Hinweis der Redaktion

  1. MGMT 842: Organizational Design and Change, Summer 2010.