A Healthier Appetite for Meetings: Using Food to Engage & Energize Your Audience —MPI San Diego & Carolinas (Jan 2014)

A Healthier Appetite:
Using Food to Engage & Energize Your Audience

January 24, 2014
Wednesday, January 29, 14

MPI Carolinas: A Healthier Appetite

@tstuckrath @thrivemeetings

Essential Learning Components
u

Address dietary needs & serve healthier alternatives

v

Add value to your event with food and health

w

Nutrition contributes to attendee participation

x

Plan menus that improve learning and enhance mood

January 24, 2014



“Food is
our common
ground,
a universal
experience.”
~James Beard
Wednesday, 24, 201429, 14
January January


“Food

is the only thing
you're going to buy that

becomes
you.”

Carlo Petrini


“

Physical fitness is not only
one of the most important keys to a

healthy body, it is the
basis of dynamic and creative
intellectual activity.

January 24, 2014



John F. Kennedy

“

TAKE CARE OF
YOUR BODY.
IT’S THE ONLY
PLACE YOU HAVE
TO LIVE IN.
January 24, 2014



Jim Rohn


Halal

Pescitarian

Local

Gluten Free Paleo
Crohn’s
Food Safety
Rave

Corn

Clean Eating

ADA

Menu Labeling

Macrobiotic

Food Allergies

Vegetarian Buddhism
Celiac
January 24, 2014

Kosher

Tree Nuts

FALCPA

RAW

Organic

VEGAN



Vegetarian 17%
&
ChronicAllergy
Celiacmillion
Food:million
25.8 :133Vegan
11.2 million
271million
35% Disease
157 /Disease
Diabetes
Religious
Obesity
10
Kosher
36%

January 24, 2014



1.8 Million
205 Million
$54.5 Billion
Meetings

each

day 4,931 events
114 people
$149.3 million
January 24, 2014


People
Food & Beverage

food functions 23,190


$6,439

Dietary Need

% of Guests

# Guests

Celiac Disease (3m)

1.46%

2

Diabetes (25.8 million)

12.59%

14

Food Allergies (15m)

5.85%

7

53 people
46%

Gluten Intolerance (18m)

8.78%

10

Vegetarian (27m)

11.12%

13

0.49%

1

5.46%

6

Vegan (1m)
Kosher
January 24, 2014



Staying Healthy
Nutrition | Sleep | Sugar | Outlook

ELC #1
January 24, 2014


w


• Memory
• Weight

hours

Wednesday, 24, 201429, 14
January January


• Attention

• Weight


• Creativity

• Inflammation

8

• Performance

• Stress

Hydration

%
1/2
75
•

When you wake

•

Throughout Day

•

Before you eat

• 2x coffee/alcohol
body weight

• Low energy
• Headaches
• Muscle cramps
• Digestive issues
• Poor concentration
• Illness
• Hunger

Wednesday, 24, 201429, 14
January January


142
pounds
Addictive,
destructive
substance
Inﬂammation

iabesity”
“D

Sugar

January 24, 2014


A little
creates
desire for
more


57 different

names for sugar


Fact vs.
Fiction
January 24, 2014



5

• Listed in order of quantity
• Avoid those your 3rd
grader can’t pronounce
• Avoid those where sugar
as top 3 ingredients
• High Fructose Corn Syrup

Ingredients
or less
January 24, 2014




•

Nutrient Dense

•

Outside edge of supermarket

•

Farmer’s Market

•

Will eventually rot

•

Ingredients in their raw state

•

FROM a plant not made IN a plant

Real
January 24, 2014




Eat

•

Choose Organic

•

Avoid Processed Foods

•

Consume Healthy Fats

•

Watch Portion Sizes

Clean
January 24, 2014


•

Reduce Carbon Footprint

•

Slow Down

•

Share



Eat
Less
Meat

January 24, 2014



•

Health

•

Wallet

•

Planet

30
minutes

exercise

January 24, 2014



•

Prevents
disease

•

Strengthen
& Tone

•

Enhance
Flexibility

•

Controls
Weight

•

Improves
Stamina

•

Prolong
Life


&

Connect

Disconnect

January 24, 2014



Addressing Dietary Needs
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs

ELC #1
January 24, 2014


u


Food Allergy
Potentially

LIFETHREATENING
Immune System
Response

Wednesday, 24, 201429, 14
January January


120

8

90
+
150


•
•
•
•
•
•
•
•
•
•
•
•

January 24, 2014


Cereals
Crackers
Cookies
Candy
Chocolates
Energy bars
Flavored coffee
Frozen desserts
Marinades
Barbecue sauces
Cold cuts
Alcoholic beverages


•
•

Bouillabaisse

•

Cuttlefish ink

•

Glucosamine

•

Fish stock

•

Seafood flavoring

•


Stocks

•


Sauces

•

January 24, 2014

Dressings

Surimi


•
•
•
•

January 24, 2014

Baked goods
Candy
Chili
Egg rolls


•
•
•
•

Enchilada sauce
Marzipan
Mole sauce
Nougat


•

Bouillabaisse

Caesar dressing

•

•

Worcestershire
sauce

Imitation or
artificial fish

•

Meatloaf

•

Barbecue
sauce

•


•

•

January 24, 2014

Flavoring base

Caponata



•
•
•
•
•

January 24, 2014

Baked goods
Egg substitutes
Macaroni
Marzipan
Marshmallows


•
•
•
•

Nougat
Pasta
Foam or topping
Pretzels


•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

January 24, 2014


Ale/Beer
Baking mixes
Baked products
Batter-fried foods
Bread crumbs
Breaded foods
Candy
Cereals
Couscous
Crackers
Ice cream
Imitation crabmeat
Pasta
Play dough
Potato chips
Processed Meats
Rice cakes
Salad dressings
Sauces
Soups
Soy sauce


•
•

Chocolate

•

Processed Meat

•

Margarine

•

Nondairy products

•

Nougat

•

Canned tuna

•


Caramel

•


Baked goods

•

January 24, 2014

Artificial butter

Shellfish


•
•
•
•
•
•
•
•
•
•
•
•
•
•
January 24, 2014


Asian cuisine
Vegetable gum
Vegetable starch
Vegetable broth
Baked goods
Canned tuna
Cereals
Cookies
Crackers
Energy bars
Low-fat peanut butter
Processed meats
Sauces
Canned broth & soups

“Chronic disease is a
foodborne illness. We ate our
way into this mess, and we
must eat our way out.”
Dr. Mark Hyman

January 24, 2014



Behavioral Risk Factors
•

Tobacco Use

•

Physical Activity

•

Unhealthy Diet

•

Harmful use of Alcohol

January 24, 2014

}

• High blood pressure
• High blood glucose
• Physical Inactivity
• Overweight & obesity
• High cholesterol
• Low fruit & vegetable intake



Celiac Disease
Wheat | Rye | Barley

Genetic autoimmune disease
1:133
Malabsorption
Avoid Gluten
No cure
Oatmeal?
Wednesday, 24, 201429, 14
January January


Epidemic of
st Century
21
1:3 Americans
Manage blood sugar
Low salt, fat & sugar
High in fiber
What, when & how much



65%
World’s population lives in countries
where being overweight
or obesity kills more people
than malnutrition

Wednesday, 24, 201429, 14
January January


Vegetarian
Vegan
No
Beef
Pork
Poultry
Fish
Shellfish
January 24, 2014



Paleo
No

• Processed
foods
• Sugar, candy


• Sweet fruit
• Grains
• Beans

• Dairy
• Seed Oils

“Food
important
religion
live my
life.”
is an
part

of my

and the way I


Arlene
Mathes-Scharf
Kashrut.com

Judaism
Buddhism
Hinduism
Islam

Kosher

x

x

finned Kosher Not with
Kosher fish only
meat

x

x

x

Restricted/
Avoided

x

Halal

some

Halal

P
?

x
x

x

x

no fish
over 12”

Seventh Day
Adventist

x

x

x

January 24, 2014

x

x

Rastafarianism

Sikh

P

in some sects
Halal or Kosher

?
x



Protestants
Roman
Catholicism
Eastern
Orthodox
Jainism

Few Restrictions

Restricted on certain days

Restrictions

x

Restrictions

x

x

x

January 24, 2014

x
x

Mormonism
Baha’i

x

some are vegetarians


x

JANUARY
Chinese New Year

(Confucian/Taoist/Buddhist)

FEBRUARY
Ash Wednesday
(Christian)
Lent (Christian)

APRIL
Good Friday (Christian)
Easter (Christian)
Shavuot (Jewish)
Passover (Jewish)

SEPTEMBER/
OCTOBER
Sukkot (Jewish)
Rosh Hashanah (Jewish)
OCTOBER
Navratri (Hindu)
Shemini (Jewish)
Yom Kippur (Jewish)
Simchat Torah (Jewish)
Eid al-Adha (Islamic)
NOVEMBER
Diwali (Hindu/Buddist/
Sikhism/Jainism)

JUNE/JULY
Ramadan (Islamic)
JULY/AUGUST
Eid al-Fitr (Islamic)
Krishna Janmashtami

Thanksgiving
DECEMBER
Hanukkah (Jewish)
Christmas (Christian)

(Hindu)

Wednesday, 24, 201429, 14
January January


One
of
These
Things…


CAN Feed
the Dietary
Needs
Does Belong
Can you tell
which thing
can be
served?

One of These Things...
Milk Allergy | Gluten-free | Peanut Allergy

Peanut Butter
Milkshake

January 24, 2014

Peanut Butter
Cookies

Roasted
parsnips &
carrots


Chinese Chicken
& Peanuts


<

Vegetarian | Gluten-free | Lent

Fish

January 24, 2014

Fried Pig

Muffins


Fried Chicken


Vegan | Gluten-Free | Dairy Allergy

Kale &
Couscous with
creamy dressing

January 24, 2014

Grilled Chicken

Lentil & Collard
Salad


Cheese, Nut &
Fruit Tray


No Mammals | Lactose-free | Kosher

Shrimp

January 24, 2014

Stuffed Chicken

Ice Cream


Meatballs



No Walnuts | No Melons & Banana | No Wheat | No Seafood

Banana Nut
Muffin

January 24, 2014

Grilled Shrimp,
Lobster, Clams

Cantaloupe &
Honey Dew


Pan-fried
chicken, beets &
brussel sprouts


BREAK
30 Minutes

ELC #1
January 24, 2014



Adding Value
Food | Health | Exercise | Wellness

ELC #1
January 24, 2014


v


QA
Questions

&

Answers

ELC #1
January 24, 2014



“

event
employees
Healthy citizens
guests
participants
are the
greatest asset
any country
event
company
hotel
can have. Winston Churchill

January 24, 2014




Don’t
want to
be a
burden

Perceived lack
of empathy to
their need

Low
Expectations
of Products &
Services
Asking is impolite

Embarrassed

Unsure how to tell


Host.15
would
not be able
.25
to meet
need

Champions for

“Cultures
of
Health”

January 24, 2014




Participant
Experience

MPI Carolinas

A Healthier Appetite

January 24, 2014

Beneﬁts of Good Service
•

Improve liking

•

Increased incremental spending

•

New/increased client base

•

Fine-tune customer service

•

Budget Savings

•

Less Waste

•

Demonstrate Professionalism

January 24, 2014



%
80
Once guests feel safe & satisﬁed
with their eating experience,
they become a loyal & repeat
customers.

Wednesday, 24, 201429, 14
January January


50

%

Do not attend events
Do not return to events


$125,000
Five-day conference


%
40
$165 billion/year

86 billion lbs. / 1.3 billion tons
4-10% kitchen loss
17% uneaten meals
Wednesday, 24, 201429, 14
January January


Seeing, hearing, walking,

Eating

learning, interacting with
others, breathing

Bodily
functions
immune,
digestive, bowel,
brain, respiratory,
cardiovascular systems


“Hotel is not liable for damages whatsoever
suffered by the organizer, the guest and/or
third parties unless the

damages are caused
intentionally by Hotel or Hotel
is grossly at fault.
This liability exclusion also applies in
particular to damage resulting from
consuming food prepared or served by Hotel
and to damage resulting from computerrelated problems.”

Would you
sign a
contract
with this
clause in
it?

Consider
•
•
•
•
•
•
•
•
•

Contracts
Invitations
Registration Sites
Site Visits
Action Stations
Bars
Green Rooms
Place Cards
Apps




Consider
•
•
•
•
•
•
•
•

SOPs
Menus
Back of House
Front of House

Set-up
Staffing
Communication
Sundries




Discovery Experience
Participate | Understand | Comprehend | Learn

•

Review Menu

•

Note which items:
• Top 8 Allergens E W N SF
M P F S
• Gluten-free GF
• Vegetarian V
• Vegan VG

ELC #1
January 24, 2014




Top 8 Food
Allergens
• Egg E
• Wheat W
• Tree Nuts N
• Peanuts P
• Shellfish SF
• Fish F
• Soy S
• Milk M

Gluten-Free GF
• No Wheat
• No Rye
• No Barley
• Oats?

Vegetarian V P
• Only Eggs & Milk
• No sea or land
animals
Vegan VG
• No Eggs or Milk
• No sea or land
animals
• No honey
ELC #1

January 24, 2014




E N W M V

M W V

W M F E
W F E
M W E V
M W E V

M W
V VG GF

M W E P

M W

ELC #1
January 24, 2014




W M
E W M V

X

VG

V

M V GF
W F V

VG

GF

M N V GF
M N E V GF

GF

V GF

GF
S V
M W E V

ELC #1
January 24, 2014



Tracy Stuckrath

CSEP, CMM, CHC, CFPM

tracy@thrivemeetings.com
404-242-0530
www.thrivemeetings.com
www.facebook.com/thrivemeetingsevents
www.linkedin.com/tracystuckrath

January 24, 2014



A Healthier Appetite for Meetings: Using Food to Engage & Energize Your Audience —MPI San Diego & Carolinas (Jan 2014)

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