Our community of 40-million feed subscribers is sourced through our exclusive partnerships with such publishers as The New York Times, MSNBC, Reuters, Washington Post, Inc.com, Gawker Media. High SOV placements which include IAB standard units, video, content integration and more.

1. The Scale of a Portal, The
Engagement of Facebook and
The Efficiency of a Network
• Exclusive: The Pheedo community is comprised of RSS subscribers from
premier publishers who partner with Pheedo exclusively
• Scalable: Access to over 40 Million Opt-in Feed Subscribers; Additional
scale via re-marketing to subscribers on-site
• Engaged: RSS subscribers spend 30+ minutes per day within their RSS
reader
• 100% SOV: Various high-impact placements available. Every ad receives
premium exposure 1

2. Brands Enjoying
Pheedo…
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3. What is RSS…
Subscribers signup to receive news and … and engage with that content within their
information from publishers who they know RSS reader. This provides the subscriber with
and trust… 100% control over the content that they
receive and when they choose to read it.
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4. The RSS Subscriber
Community is…
• Educated and Affluent
o 64% College Educated
o 21% HH income $100k+
o 46% Age 25-44
• Active, Engaged and Influential
o 55% subscribe to 10+ feeds
o 68% check feeds 3x per day and spend 30+
minutes per day within their feed reader
o 62% recommend products to clients at
least 1X per week
o Watch video online 90+ minutes per week
• Elusive
o Online Audiences are becoming more
fragmented, spending 20+ hours per week
accessing digital content via blogs, RSS
feeds, niche communities, etc.
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5. The RSS Subscriber
Community…
Rarely, if ever, visits the website – Over 50% of a site’s
audience consumes their content via RSS off the website
TechTarget
Gizmodo RSS 'Page views'
Website Monthly Pageviews
Reuters
0 2 4 6 8
millions
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6. Top Publishers You
Know and Trust…
• Exclusive Inventory. The Pheedo community of
RSS subscribers is comprised of top publishers
whose RSS inventory is exclusively managed by
Pheedo
• Break through the clutter. Pheedo connects
marketers to over 40-million unique consumers
and business decision makers.
• 100% SOV. Each ad receives a high SOV
enabling your message to stand-out with your
audience where they are spending an
increasing amount of their time.
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7. Every Ad is Social…
• Increase Viral Boost: Optional viral
overlay component added to display ads
to increase viral pass-along and social
engagement – nothing required on
agencies part to implement and NO rich
media fees!
• Increase Reach: Social layers increase
reach without increasing cost
• Get Social: Static display ads instantly
become social
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8. Pheedo Posts a
26.5% Brand Lift…
Client: Leading Search Engine
Media Buy: Leading search engine conducted a large online ad buy which included Pheedo’s ad
solutions against major web site publishers
Objective: To measure brand awareness of a new offer targeted to business owners
Result: Outperforming competition, Pheedo posts a 26.5% brand lift in message awareness
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9. How to Engage
With Pheedo…
• Select your audience. The Pheedo community “We at Pitney Bowes believe in testing new
is comprised of entertainment junkies to
platforms in today’s emerging technologies.
business decision makers to IT Developers
Our partnerships with Pheedo has exceeded
• Choose your ad. anticipated success parameters in year one, and
o Standard IAB Units, Top Position
we look forward to Pheedo being an integral
o High-impact Video, 600x250
o Text w/logo part of our corporate communications
o Promoted Stories™, social ads advertising foundation for the future.”
o Advertorials
DANIEL KOHN,
• Be creative. All of our publishers are on PITNEY BOWES CORPORATE MARKETING
Pheedo’s Distributed Engagement Platform.
That provides you with the flexibility to create
custom campaigns and placements
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10. Appendix…
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11. Amplify Stories Friends
are Sharing with Friends…
Promoted Stories™, are a logical way to increase word of mouth and acquire new customers
that click, share and buy. Promoted Stories result in a 7x lift in CTR over standard display.
They appear in RSS feeds or Websites as standard display ads.
Priority given to
trending content
learned from social
interactions
Content dynamically
updates as new
trending content is
surfaced
Social layer Content presented
encourages sharing to over 300M social
users most likely to
Multiple stories in one unit engage
Sample: 300x250
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12. High-Impact Video
Distribution…
• High-Impact: 600x250 high-impact 100% SOV
leads to an average 100% lift in CTR over display
• Pre-qualified Audience: Unique custom unit
provides text description of the video to pre-
qualify the audience
• Pheedo Builds: Custom turn-key solution Pheedo
builds by re-purposing existing text and video or
pre-roll assets
• Flexible: Unique distribution channel for long or Sample of IBM Video ad in CIO.com News Feed displayed in
short-form video iGoogle.
• Measurable: 3rd party tracked including
impression and clicks (plays tracked separately)
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13. Above-the-Fold
Placements…
100% SOV 728x90, Above-the-fold
sample ad placed in MSNBC Small Business News Feed
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14. Subscriber Retargeting
Increases SOV…
• Increase SOV: As RSS subscribers moves
from the feed to the site, touch them
again
• Drive Conversions: RSS + Website
audience retargeting maximizes ROI by
giving your audience additional chances
to convert RSS to
Website
• Easy & Flexible: No set-up on your part.
Incorporate standard flash or rich media
ads
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15. The Scale of a Portal, The
Engagement of Facebook and
The Efficiency of a Network
Contact
Timothy Skennion
tskennion@pheedo.com
347-672-8161
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