Learn seven simple, easy and practical strategies to get rich in your niche. Based on Susan Friedmann, CSP, The NichePreneur Coach's best-selling book, "Riches in Niches: How to Make it BIG in a small Market."
6. Whatâs the Problem?
⢠Too many products/services
in the marketplace
⢠Products/services look
identical to the public
7. Whatâs the Problem?
⢠Too many products/services
in the marketplace
⢠Products/services look
identical to the public
⢠Very little difference between
salespeople
8. Whatâs the Problem?
⢠Too many products/services
in the marketplace
⢠Products/services look
identical to the public
⢠Very little difference between
salespeople
⢠Price is often a determining
factor
13. What is a NichePreneur�
Someone who...
... specializes in a Niche
... becomes an Expert
... uses their Expert Identity to
anchor a proďŹtable business
14.
15. The Niche Marketing Recipe
⢠Take a market
⢠Cut it up into small segments
⢠Focus on one or more smaller pieces
51. Questions:
What does your name say about your business?
Does it set you apart from others in your ďŹeld?
Does your name communicate what you do?
What do you like about your businessâ name?
Have your ever considered changing the name of your
business? Why or why not?
54. Build Your Media Muscle
1. Best media to reach your
target audience
2
55. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
2
56. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
3. Consider your angles
2
57. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
3. Consider your angles
4. Make your pitch
2
61. Move Movers, Shake Shakers
6 Ways to Get Involved with the Industry...
1. Take the initiative
2. Become an active member
3. Seek out committee openings
4. Work hard
5. Advance through the ranks
3
6. Decide how far you want to go
62.
63. Questions:
Are there opportunities for me to get involved?
Do I know other members or this organization?
Is this a local or a national organization?
Are there opportunities to grow outside my local area?
Do I have time to commit to this organization?
82. Top Development Ideas
Software
Newsletters Blogs
Programs
Consulting Teleseminars
Home Study Membership
Webinars
Courses Programs
Train the Trainer
Coaching
Programs