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How to Get
  Rich in Your Niche:
7 Strategies for Success




    Susan Friedmann, CSP
What’s the Problem?
What’s the Problem?
• Too many products/services
  in the marketplace
What’s the Problem?
• Too many products/services
  in the marketplace

• Products/services look
  identical to the public
What’s the Problem?
• Too many products/services
  in the marketplace

• Products/services look
  identical to the public

• Very little difference between
  salespeople
What’s the Problem?
• Too many products/services
  in the marketplace

• Products/services look
  identical to the public

• Very little difference between
  salespeople

• Price is often a determining
  factor
What’s the Solution?

Position yourself as
   an “EXPERT”
What’s the Solution?

Position yourself as
   an “EXPERT”

NichePreneur™
What is a NichePreneur™?

Someone who...
... specializes in a Niche
... becomes an Expert
... uses their Expert Identity to
   anchor a protable business
The Niche Marketing Recipe
      • Take a market
      • Cut it up into small segments
      • Focus on one or more smaller pieces
NichePreneur™ Benefits
NichePreneur™ Benefits

•   Fewer competitors
NichePreneur™ Benefits

•   Fewer competitors

•   More efficient
NichePreneur™ Benefits

•   Fewer competitors

•   More efficient

•   More profitable
NichePreneur™ Benefits

•   Fewer competitors

•   More efficient

•   More profitable

• Increased visibility
The GEL Formula


The glue that holds your
    Niche together
G = Growing
Industries Currently In “Growth” Mode
•! Food Service
•! Education
•! Ambulatory health care
•! Administrative & support services
•! Professional, scientific & technical services
•! Nursing & Residential Care
•! Hospitals
•! Specialty trade contractors
•! Credit intermediation
•! Chemical manufacturing
•! Securities, commodities & investments
•! Amusement, gambling & recreation
•! Management
•! Construction of buildings
•! Accommodations
                                                   U.S. Dept. of Labor
•! Social Assistance
E = Experience
L = Love
Decisions to Make

Niche by...
... Target Audience
... Industry
... Target & Industry
... Geography
... Product/Service
Hitch Your NICHE
Hitch Your NICHE

N EEDS
Hitch Your NICHE

N EEDS
  I NFLUENCES
Hitch Your NICHE

N EEDS
  I NFLUENCES
   C HALLENGES
Hitch Your NICHE

N EEDS
  I NFLUENCES
   C HALLENGES
         H ELP
Hitch Your NICHE

N EEDS
  I NFLUENCES
   C HALLENGES
         H ELP
           E XPLORE
The NichePreneur™ Mantra
The NichePreneur™ Mantra

   BE THE EXPERT
Niche Marketing Strategies
Niche Marketing Strategies

1   Create a Name

               Build
       2
            Media Muscle

                    Move Movers
              3
                    Shake Shakers

                                Catch
                      4
                             Writing Fever
Niche Marketing Strategies

5   Produce Products


        6     Share Wisdom


                7      Offer Services
Choose the Right Name


      Choose a name that says
           what you do




                                1
Questions:

What does your name say about your business?

Does it set you apart from others in your eld?

Does your name communicate what you do?

What do you like about your business’ name?

Have your ever considered changing the name of your
business? Why or why not?
Build Your Media Muscle




                          2
Build Your Media Muscle

1. Best media to reach your
   target audience




                              2
Build Your Media Muscle

1. Best media to reach your
   target audience

2. Research & familiarize
   with this media




                              2
Build Your Media Muscle

1. Best media to reach your
   target audience

2. Research & familiarize
   with this media

3. Consider your angles



                              2
Build Your Media Muscle

1. Best media to reach your
   target audience

2. Research & familiarize
   with this media

3. Consider your angles

4. Make your pitch

                              2
Move Movers, Shake Shakers




                        3
Move Movers, Shake Shakers
6 Ways to Get Involved with the Industry...
1. Take the initiative
2. Become an active member
3. Seek out committee openings
4. Work hard
5. Advance through the ranks


                                          3
6. Decide how far you want to go
Questions:

Are there opportunities for me to get involved?

Do I know other members or this organization?

Is this a local or a national organization?

Are there opportunities to grow outside my local area?

Do I have time to commit to this organization?
Catch Writing Fever




                      4
Catch Writing Fever

Benefits...
1. Enhances credibility

2. Reaches wider audience

3. Displays depth of knowledge

4. Minimizes entry costs


                                 4
What People Want




                   4
What People Want
 Education

 Illumination

Entertainment

 Inspiration

  Options
                      4
Produce Products



       Create informational
            products



                              5
Develop Wisdom Sharing


             Develop ways
            to educate your
            target audience



                              6
Offer Services


The Expert is
Always “In”



                   7
Top Development Ideas
                                                Software
Newsletters              Blogs
                                                Programs


       Consulting                Teleseminars


                    Home Study               Membership
Webinars
                     Courses                  Programs

     Train the Trainer
                                  Coaching
         Programs
www.richesinniches.com
Have Susan coach you to
     “Be The Expert”
and Get Rich in Your Niche

www.richesinniches.com
How to Get Rich in Your Niche: 7 Strategies for Success
How to Get Rich in Your Niche: 7 Strategies for Success

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How to Get Rich in Your Niche: 7 Strategies for Success

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