The document provides SEO tips for optimizing a website, including using short page titles and meta descriptions, placing keywords in page titles, URLs, headings and body text, creating blogs and comments, optimizing pages for 1-3 keywords, and submitting the site to directories like Yahoo and DMOZ. Proper on-page optimization techniques like keyword research, internal linking, and creating engaging content are emphasized.

1. Trust eMedia
In a Simple
ABC
Language.

2. Achieve proper length tags and titles.
Try sticking to 65 characters or less in page titles.
Meta Description should be roughly around 150 characters. Google does not care if
your description is 150 characters or 500 characters, but they only show the first 150
characters in search results.
Note: Google may use the meta description as the snippet shown below the title in
the search results. Word your description to attract visitors by providing more detailed
information about your webpage content.
Place carefully thought out keywords in your keyword tag.
Note: Google does not use meta description or meta keywords in its algorithm.

3. Be keyword specific in your page title.
Place your keywords at the beginning of your page title.
Optimize your description and keywords for 2-3 keyword phrases.
Each page title of your website should be different for each webpage.
Each page should be optimized for 2-3 keyword phrases per page.

4. Create h1, h2 and h3 headings on each page of your website.
<h1></h1> tags should be placed around your main page heading.
<h2 – h3, and beyond h4, h5, etc.> tags should be placed throughout the remainder of
the page text in order of importance.

5. Do place your keywords in the urls of your website pages.
For example:
My website pages are not: www.trustemedia.com/about
www.trustemedia.com/contact
www.trustemedia.com/services
Instead they should be: www.trustemedia.com/inbound-marketing-agency
www.trustemedia.com/contact-marketing-agency
www.trustemedia.com/inbound-marketing-services

6. Emphasize keyword importance on your webpages by bolding your page heading and
some of your keyword text.
Example:
Trust eMedia is an inbound marketing agency located in
Southeastern Wisconsin providing lead generation services to
businesses who are looking to increase leads and web traffic
and convert those leads to sales.

7. Forget about image links.
Try making the majority of your webpage links
text navigation links and not image navigation links.
Google cannot read images and your site may not be
indexed properly. This includes your main navigation
menu as well.

8. Get it off the top.
If you have some image navigation links on your site, place them off to the side or to the
bottom of your website. You want to have as much keyword rich text from your website
as close to the top of your coding as possible.

9. Have alt tags in every image on your website.
Alt tags provide users who have images turned off with a description of what a
particular image is about. It is also a great place to use some keywords.
Example:
<img src=“http://www.trustemedia.com/logo.jpg” alt=“trust emedia logo”>

10. Insert keywords throughout your text without
overpopulating.
If you read your website text and it doesn’t make any
sense because of all your keywords, than you have
overstuffed your page. You should have a nice flow
of text that makes sense with a few keywords sprinkled
throughout the page.

11. Join social media networks.
These are important pieces of your SEO strategy.
Social networks help generate inbound links to content on your website.
Google places great authority on the amount of quality inbound links coming to your
website. This helps increase page rank on Google.

12. Keep posting blogs.
Each blog you create is indexed with Google as another web page.
The more web pages you have, the more content you have.
The more content and pages you have, the more inbound links you have as well as
opportunities to rank for choice keywords.
Statistics show that blogging creates 70% more leads over companies that do not blog.

13. Leave comments.
Find approximately five blogs to be active on.
Start commenting on those blogs and participating on
a regular basis.
These blogs are great places for people to get to know
you and your business. You can also promote your own
blog and develop a community around your blog as well.

14. Make link text count.
When creating an inbound link to your own website, do not link like this:
http://www.trustemedia.com
Or with words such as “Click Here”. Click here to download our eBook.
Use relevant keywords in your link, such as:
Download our eBook on inbound marketing best practices.
The words “inbound marketing best practices” will be the link (anchor) text back to the
website.

15. Never use techniques such as hiding links in small letters or placing text on your page
that is the same color of your background (in order to hide it).
Google is smart and may penalize your website for these types of tactics. If Google
penalizes your website, it will not rank with Google. You will need to fix your errors and
resubmit your site for consideration to their search engine.

16. Optimize for 1-3 keywords or keyword phrases per
page.
Do not try for any more than this. If you would like to
rank for another keyword, then create a new page
optimized for that keyword.

17. Place keywords in your <h> heading and bold the
heading.
Place keywords in your body and bold some of your
keywords, preferably in your first couple sentences.
Be sure to place keywords at the end of your body text
as well.

18. Quit trying to rank for every city in your community.
This won’t happen.
Instead, try ranking for each city individually by optimizing a webpage on your website
for each city. Pick the most important cities on your list. Pick two or three.

19. Remarkable content needs to be created on a regular
basis and promoted. Content creates more inbound
links to your website, more traffic, more leads, and
ultimately more conversions.

20. See about creating a 301 redirect between your two domains so that one of your
websites gets all the SEO credit. Google will then know that they are the same website
and not two separate websites with duplicate content.
For example:
http://www.trustemedia.com and http://trustemedia.com
Google needs to know that these two websites are the same.
The SEO credit will then not be divided between the two sites
and one site will get all the SEO credit instead.

21. Take the time to organize your site logically.
Web visitors should be able to find what
they need in a logical category order from
your main menu. Submit your site map to
Google.

22. User friendly.
Your site should be user friendly.
Your site should be easily navigated and
without a lot of images that would slow
load time.

23. Video creation is great piece of content marketing that
can be shared across the web.
Placing videos on your website to share and download is
a fine practice.
Just be careful and do not get carried away.
For instance, a website totally made up of flash video will
not be able to rank well on Google. It probably can’t
even be read. Flash video can be a great aspect of your
website, just not your entire website.
Also, remember to think about your load time.

24. Work on finding keywords by using your Google analytics reports. See what others are
already typing to find your website.
Check out your competitors and see what keywords they are trying to rank for. You may
find an opportunity to rank above them in the search engines for specific terms. You
can perform this manually or retrieve detailed information with the Hubspot software.

25. “X” out trying to rank for any keywords that are too
generalized and over-popular.
Try ranking for more detailed keyword phrases. Several
long-tail keyword phrases usually will bring you more
traffic than a few mainstream keyword phrases.
Use the Hubspot software to help you. Try the free
Keyword Grader online.

26. Yahoo and DMOZ submissions should be completed.
Yahoo and DMOZ are directories. Please note it may take a long time to be listed in the
directories. They are powered by humans and are selective. If you are listed with
directories, then crawler-based search engines are more likely to find your site and add
it to their listings for free. Crawler-based search engines also place importance on
directory listings in their page ranking systems.

27. Zigzag your efforts.
Link consistently site-wide. Don’t keep
linking to your home page over and over,
again. Link to different pages throughout
your website.
Use various keyword phrases in your
inbound text links. Don’t keep using the
same linking text over and over, again.
Link to your website with variations of
your keyword phrases.

28. Trust eMedia
Conclusion
of
In a Simple
ABC
Language.

29. Trust eMedia
Trust eMedia
Lake Geneva, WI 53147
262-204-PULL (7855)
info@trustemedia.com
www.TrusteMedia.com