This is the Official Norms of Marketing Challengers 2011.

2. Participants must not participate in the 2010 edition of MARKETING CHALLENGERS 2011 (which is Marketing Competition 2010) finalists or winners.

4. Each team shall appoint one member as "responsible" to receive and send any information regarding the contest generates.

7. This Marketing Quiz weights 10% of the total mark for the first round (including Marketing Quiz and Proposal)

9. Registration must be done online via the official website www.marketingchallengers.com

10. All participants to the Marketing Tour must be responsible for themselves, any incidents happened during the marketing tour is not responsible of the organizers.

12. Submit soft copy to marketing.challengers@gmail.com from July 18 to August 7

14. The maximum length of exposure will be twenty (20) minutes per team and ten (10) minutes for questions asked by the board of judge and audiences if so required.

15. The presentation of the team and any documents related (the slides, videos, documents …) must be submitted to marketing.challengers@gmail.com 48 hours before the Final Round.

16. Teams may use the computer or visual means they deem appropriate.

17. DESCRIPTION OF PRIZE

18. Champion: 10,000,000 VND

19. First Runner-up: 5,000,000 VND1274379568522

20. Second Runner-up: 3,000,000 VND

21. Consolidations: 500,000 VND

22. An certificates from the organizer (Marketing Challengers 2011 and Toyota Motor Vietnam)

23. CONDITIONS OF THE AWARDS

24. If for any reason outside the organization had not planned availability of prizes, the Organization reserves the right to substitute others of equal or higher cost.

25. All taxes and fees related to award of this competition is responsibility of the winners.

27. By the late winner in the withdrawal of the prize according to the instructions provided by the organization.

28. OTHER CONSIDERATIONS

29. The help of lecturers (advisors) or people outside the group must be limited to general information. If the organization deems excessive aid will consider the expulsion of the team.

30. Team members are not allowed to contact journalists/media without the express permission of the organization. Otherwise, the organization will consider the expulsion of the team.

31. Teams registered for whatever reason cannot continue in competition, they should email to marketing.challengers@gmail.com 24 hours prior Marketing Tour’s deadline and 72 hours (3 days) prior Final Round.

32. CODE OF CONDUCT

33. The MARKETING CHALLENGERS 2011 is very proud of the quality of its competitors, institutions, organizations and other community members involved in the event.

34. To make the competition an enjoyable experience for everyone, organizers require that competitor’s adhere to a set of guidelines known as the Code of Conduct.

35. The purpose of this code is to clarify expectations and identify actions that are regarded as violations and thus assist the competitors in the understanding of the consequences of their actions.

36. These standards apply to all the competitors:

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38. Competitors are expected to abide by the rules and bases of the competition and accept the decisions it takes according to the organizing committee.

39. Competitors are expected to show respect for other participants (face‐phase), staff, volunteers and other members of the organization, displaying the necessary decorum at an event in this category.

40. Violations will be considered abusive or profane language, or try to cheat, signs of bad character or disrespect to other competitors (for attendance phases), staff, volunteers and other members of the organization and any other behavior deemed detrimental influences the best interests of the competition.

41. The use of mobile phones, pagers (for people), radios or other means of communication with the outside are prohibited in the face of the competition stages.

42. Participants must agree to the disposal in any stage of the competition, with dignity.