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Using social media data to maximise content

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Trufflenet presentation on social media data to social media week seminar on the Open Graph

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HOW TO USE DATA TO BUILD YOUR FACEBOOK CAMPAIGN MATTHEW CAIN
DEFAULT MODE Advertise Promote Respond Hope
NICE PICTURE
SHAME ABOUT THE USERS
ALL’S WELL THAT END WELL
THE MODEL NEEDS TO CHANGE Advertise New tool Promote Old method Respond Hope Old outcomes
THE CHALLENGE Explore Mine Proposition Converse
WHAT CAN DATA DO? Find Test Listen Optimise Craft Revise
FIVE GOLDEN RULES Don’t wait Collect data over time Know what you can do differently Only measure what you can change Act & iterate, don’t wait & prove
FOR EXAMPLE
ENGAGING NEW AUDIENCES Reaching beyond the usual suspects How to reach key prospects Generating online buzz Managing response
FINE TUNING MARKETING How to reach key prospects Generating online buzz Converting curiosity Optimising language
LISTENING IN THE DNA Informing PR opportunities Iterating key messages Content creation plan Taking the temperature
THE OPEN GRAPH PROMISE
ACTIONS + OPINIONS + DATA
BUILDING THE ‘VIRAL EFFECT’
REALTIME AND PERMANENT DATA
CONTACT DETAILS Trufflenet Matthew Cain Ask me 12 Suffolk Street London SW1Y 4HG@mcaino anything T: +44 (0) 20 7812 6565 07764 747858 E: info@trufflenet.com www.trufflenet.com

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Using social media data to maximise content