Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking - Sarah Hubbart, Communications Coordinator, Animal Agriculture Alliance, from the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?, April 28 - 29, 2010, Washington, DC, USA. More presentations at http://www.trufflemedia.com/home/conference/2010-animal-ag-alliance-stakeholders-summit

1. Why social media?
… does tweeting from the tractor have an impact?

2. … why not?
But I don’t want to hear about what
everyone ate for lunch…
I tried it but it didn’t increase sales…
I just am not tech savvy…

3. 60% of Facebookers are 25+ and fastest
demographic is women over 45
75% of Americans get news forwarded to
them through email or social media
Twitter gets 300,000 new users everyday

5. A picture is worth a thousand words…

10. More than 50 million tweets
everyday, and oink made the
top ten.

11. Video is even better…
http://www.youtube.com/watch?v=SAUw9GO6tgE

13. The Real Farmville:
http://www.youtube.com/watch?v=gYc21ogh1M0

14. “their dedication for what they do, the love for the land, and the countless
hours they spend working so that the rest of the world can have food on
their plates. “
“doing what they love as we all know it isn't for the pay, recognition or
glory! Thank God for our farmers and ranchers!”
“food! any kind...any way...just plain and simple food.”
“Doing what's best for their animals and being good stewards of the land.
You keep our food supply plentiful and safe. My hat is off to you...Lord
knows, it aint easy!”

15. Social Media
Brings
People Together
“Anyway, here’s what I’ve learned:
The farmers I met are VERY busy, care deeply, and
deserve our respect.
There’s more to this issue than I ever imagined.
I don’t know enough yet — it is time to get more
information and start really understanding where our food
comes from.”

17. Why social media?
… why not?