Information media has become time free, virtual, digital, and very participatory. And there is a lot of it. Using Twitter as a starting point, this webinar highlights several approaches to discovering data and work it toward usable information. The resource page for this webinar is at https://radar.hackpad.com . The resource page contains additional information on the tools, approaches, and tactics mentioned in this webinar.

1. Building an
Information Radar
With Twitter
1Wednesday, March 12, 14
Good morning,
Welcome to the webinar
Building an Information Radar With Twitter

2. Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
2Wednesday, March 12, 14
Hi, My name is John Blue and I work at Truffle Media Networks, an agriculture media company focused on agriculture animal
health issues.

3. FYI
Resource page:
https://radar.hackpad.com/
This webinar is being recorded
and will be published when done.
3Wednesday, March 12, 14
This webinar is being recorded and will be published when done.
There is a support page on Hackpad (https://radar.hackpad.com/ )

4. FYI
To ask a question, type
in your questions on the
GoToWebinar control
panel and I will address
them at designated
question points.
4Wednesday, March 12, 14
To ask a question, type in your questions on the GoToWebinar control panel and I
will address them at the designated question points.

5. Landscape
5Wednesday, March 12, 14
Media use over the last 20 years has changed.
People have moved from utilizing media based on time and location to discovering
and finding information in real time through multiple channels and various sources of authority.
Information media has become time free, virtual, digital, and very participatory. (next)

6. Landscape
6Wednesday, March 12, 14
Today the way people receive information is far greater than 20 years ago; And there is more noise.

7. Why an
Information
Radar?
7Wednesday, March 12, 14
Why is this important? Finding out information on a topic or person or business is needed many times
throughout the day to make decisions. Having a process in place to help identify and highlight trends or events
is needed to help get through the swell of data.

8. 8Wednesday, March 12, 14
There is so much information and data every minute; you have no control over the
amount.
What you do have control over is the way in which you handle information and data.

9. 9Wednesday, March 12, 14
Putting in place a set of tools and approaches will help.

10. What is an
Information Radar?
10Wednesday, March 12, 14

11. Radar review
11Wednesday, March 12, 14
The idea of information radar is already in use today:
weather, flight, stock, traffic. Each of these apps collect,
organize, and display data to help people make decisions.

12. 12Wednesday, March 12, 14
An information radar extends the idea of the single purpose
apps of weather, flight, or traffic to an approach whose goal
is to questions of a specific nature. (next)

13. 13Wednesday, March 12, 14
An information radar is driven by the initial questions that
are being asked.

14. Twitter Review
14Wednesday, March 12, 14
Since this webinar that uses Twitter, I want to do a short
review on Twitter.

15. 15Wednesday, March 12, 14
Twitter is very simple at the surface: people share things 140 characters
at a time.

16. screen namename
tweet
avatar
date/time
immediate actions
gear box of actions
16Wednesday, March 12, 14
But there is more than just that 140 character post. This single tweet
has more than 30 data points as a part of the 140 characters: location,
time, mentions, favorites, links in the tweet are just a few.

17. General info
Location
Metrics
Related
connections
Recommendations
Index to
additional
information
Trends
Tweet
17Wednesday, March 12, 14
In addition to the tweet itself, there are a series of other players on
Twitter, each with their own set of data (name, info, location, avatar,
time zone, etc.). There is over 30 different elements for each Twitter
user. (next)

18. General info
Location
Metrics
Related
connections
Recommendations
Index to
additional
information
Trends
Tweet
18Wednesday, March 12, 14
Additionally, there are other Twitter things: trends, recommendations,
and lists that play a part in the Twitter interactions people initiate.

19. If you want to learn more
about the data Twitter
collects along the way,
see the Information
Radar resource page on
Hackpad:
Twitter Field Guide
19Wednesday, March 12, 14

20. Any questions?
20Wednesday, March 12, 14

21. 21Wednesday, March 12, 14
An information radar is driven by the initial questions that
are being asked.

22. Questions Drive
Action
22Wednesday, March 12, 14

23. Example
23Wednesday, March 12, 14
This is an example I am going to use to help get started. Truffle worked
with Smart Animal Training Systems over the last year to help put in place
tools and approaches to understanding the lay of the land in pet training
technology on the social web. (next)

24. Example
24Wednesday, March 12, 14
Explain what Smart Animal is about

25. Examples
•What are some events that are happening
in the pet world?
•Who are some of the leading voices in
pets/pet technology?
•What are some trends that are in the same
space as Smart Animal Training Systems?
•What are some of the media outlets in the
pet/pet technology space?
•Are there are any webpages with additional
information I should pay attention too?
25Wednesday, March 12, 14
These are some questions that were being asked.

26. 26Wednesday, March 12, 14
Once the questions were created, scanning was started. This
process was a bit ad hoc as we did not yet know anything.

27. 27Wednesday, March 12, 14
Knowing nothing about the pet world on social media, I used
the Twitter search bar to start scanning. Terms like pet, dog,
and cat were initially used.

28. 28Wednesday, March 12, 14
Quickly I was able to see a few tweets that looked promising.
What is #globalpetexpo?

29. 29Wednesday, March 12, 14
The #globalpetexpo hashtag led me to a long set of tweets of
a pet products event that was being held in Orlando (2013).

30. 30Wednesday, March 12, 14
Detection

31. 31Wednesday, March 12, 14
And one of those tweets had something even more
interesting: #BlogPaws hashtag... What is that?

32. 32Wednesday, March 12, 14
There is a whole community! and another event; social media
and pets.

33. Any questions?
33Wednesday, March 12, 14

34. 34Wednesday, March 12, 14
Ok, so now I have found some events and a bunch of tweets.
What can help long term? Let’s organize some of the info.

35. Index to
additional
information
Twitter
Lists
35Wednesday, March 12, 14
Twitter lists are one way to organize people on Twitter and see what just
those people are talking about. Utilizing the initial search of #globalpetexpo
I went through about 1,000 tweets and added people that looked
interesting.

36. 36Wednesday, March 12, 14
To get started, a set of bucket names were created to organize pet
people on twitter: media, product, training, health, organization,
community, etc. Then the #globalpetexpo search was used as a starting
point (demo)

37. Demo list
additions
http://www.trufflemedia.com/twitter/globalpetexpo2013-02-26.html
https://twitter.com/TruffleMedia/lists/radar-example
37Wednesday, March 12, 14
Show globalpetexpo
Add a person to demo radar list

38. Why a List?
38Wednesday, March 12, 14
With a list I can now go to the list and see what is happening in that
general collection of people.

39. 39Wednesday, March 12, 14
Example.

40. 40Wednesday, March 12, 14
Now that we have some organization, we need to see if some
of our questions are getting answered.

41. Examples
•What are some events that are happening
in the pet world?
•Who are some of the leading voices in
pets/pet technology?
•What are some trends that are in the same
space as Smart Animal Training Systems?
•What are some of the media outlets in the
pet/pet technology space?
•Are there are any webpages with additional
information I should pay attention too?
41Wednesday, March 12, 14
These are some questions that were being asked. Several of these have been
answered, some have partial info (webpages for example). Trends question has
not yet been answered specifically but there are lists of Twitter people to follow
that might offer info. (next)

42. Any questions?
42Wednesday, March 12, 14

43. Review
43Wednesday, March 12, 14
Review: Questions must lead the process. Scan the web (Twitter in this case).
Detect interesting things. Summarize for sanity. Analyze where possible. Aim to
answer questions.
This is a process, not the end. The questions will change as business needs
change.

44. Some tools to help
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The above steps relied on just using Twitter’s standard interface. That
can get a bit cumbersome. The following are some tools that can be
used to help refine.

45. 45Wednesday, March 12, 14
Scanning tools.

46. 46Wednesday, March 12, 14
Additional scanning tools, for real time review: TweetDeck

47. 47Wednesday, March 12, 14
Additional scanning tools, for real time review: HootSuite

48. Why TweetDeck or
HootSuite?
48Wednesday, March 12, 14
Multiple columns can be setup to scan real time when
needed. Tweets can be scheduled. Multiple accounts can be
managed.

49. 49Wednesday, March 12, 14
These are services that allow you to set up to collect social data over
time and get back a file for analysis. Why important? Example: collecting
Tweets from an event. Example: #SXSW is coming up shortly.

50. 50Wednesday, March 12, 14
DataSift & GNIP offer acces to the full Twitter data firehose (average 6,000 tweets/second)
DataSift offers low cost ($, $20 for 70,000 tweets range) entry up to large dollar ($$$$) datastreams for big ideas/projects.
GNIP offers large dollar ($$$$) datastreams for big ideas/projects.
ScraperWiki offers low cost ($) entry point to a small set of Twitter data (not the fire hose)

51. 51Wednesday, March 12, 14
Summarize tools

52. 52Wednesday, March 12, 14
These tools can help summarize data from Twitter in to
usable chunks and/or help organize some of the data items
for better use.

53. 53Wednesday, March 12, 14
SocialBro allows you to clean up your Twitter lists; people stop using
Twitter, their focus can change, or they just are not helping answer
questions. Example: Filter list to drop out anyone who has not tweeted
in more than 6 months. Or show me “experts” defined as those people
tweeting 4 or more times a day.

54. 54Wednesday, March 12, 14
Summarize tools

55. 55Wednesday, March 12, 14
TweetReach offers a fee service to spot report on event info ($20). It
is am inexpensive service to help gage engagement, see who top
contributors are, and to see impression reach.

56. 56Wednesday, March 12, 14
These tools offer a variety of ways to organize larger amounts of data into usable
information chunks. They have various functionality and associated costs.
Google Fusion tables offers ability to extract information from data inexpensively (free)
and maintain the data privately.
Tableau Public and Many Eyes offer great tools, but the caveat is that data uploaded to
their services will be made public.

57. 57Wednesday, March 12, 14

58. 58Wednesday, March 12, 14

59. 59Wednesday, March 12, 14

60. 60Wednesday, March 12, 14
analyze and summarize

61. 61Wednesday, March 12, 14
Example: Scanned for #SxSw using DataSift for a ~20 hour period.
70,000 tweets later, where are these tweets occurring? Cleaning up the
table (pull out tweets that have geo location info, ~10,000) and use
Google Fusion Tables provides a view on where.

62. 62Wednesday, March 12, 14
Of course Austin, TX has the bulk of the tweets. Google
Fusion Tables allows for zooming in; it’s Google maps
overlaid with your data.

63. Observations
• Twitter offers data that can be used for
discovery.
• Spend time refining your questions.
• Find the tools that can help save you time.
• This is a process and it will need adjusting over
time.
• Many of the techniques can be applied to other
social channels or digital sites.
63Wednesday, March 12, 14

64. Questions?
64Wednesday, March 12, 14

65. FYI
Resource page:
https://radar.hackpad.com/
This webinar is being recorded
and will be published when done.
65Wednesday, March 12, 14
This webinar is being recorded and will be published when done.
There is a support page on Hackpad (https://radar.hackpad.com/ )

66. FYI
There is a
webinar feedback
survey with two
questions that
will be emailed to
you after the
webinar closes.
66Wednesday, March 12, 14

67. Contact Information
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook
(877) 558-7833
TruffleMedia.com
67Wednesday, March 12, 14