Advanced Twitter Twitter
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For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11
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- 1. Advanced Twitter http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
- 2. Advanced? Sunday, August 21, 2011
- 3. Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others' tweets. Advanced twitter means getting into a pattern of use with a purpose or goal. Sunday, August 21, 2011
- 4. Location username Avatar name General user info Date Metrics Tweet client Tweet Make favorite Connections Added value info from tweet Added value info from tweet Recommendations Sunday, August 21, 2011
- 5. So what’s the advanced part? Sunday, August 21, 2011
- 6. Examples Sunday, August 21, 2011
- 7. Original media Sunday, August 21, 2011
- 8. Tweet Ads Sunday, August 21, 2011
- 9. Sunday, August 21, 2011
- 10. How? • Find interesting stuff via Alltop, SmartBrief, StumbleUpon • Write blog post, via Posterous • Auto tweet post, ObjectiveMarketer, posts new tweets once an hour. Sunday, August 21, 2011
- 11. Why? • Drive traffic to Alltop. • Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog. • Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop" Sunday, August 21, 2011
- 12. Sunday, August 21, 2011
- 13. #the5: A daily set of reference information aimed to help you improve your life. Sunday, August 21, 2011
- 14. How? • Find interesting stuff via friends (social) and Google alerts. • Regular, every workday at 8:30am ET • Info also shared via blog posts are created and the “Out of Date Newsletter”. Sunday, August 21, 2011
- 15. Why? • Build the Chris Penn brand. The brand is about being an expert in digital marketing. • Drive traffic to Awaken Your Superhero information. • “I’ll let you know about 5 things that caught my eye in the morning news.” Sunday, August 21, 2011
- 16. Sunday, August 21, 2011
- 17. How? • Time, Topic, Hash Tag • Set format • Launch • Publish • Be consistent • Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc... Sunday, August 21, 2011
- 18. Why? • Build platform for similarly interested people. • Build awareness of issues. • Discover new people and ideas. Sunday, August 21, 2011
- 19. Sunday, August 21, 2011
- 20. How? • Twitter is the base • Analysis: ThinkUp, TwitSprout, Radian6, Wordle, Klout Sunday, August 21, 2011
- 21. Why? • Feedback from a slice of the public • Show the President is social media savvy • It’s cool Sunday, August 21, 2011
- 22. Observations • Twitter with a purpose requires a plan. • Keep focused on why analysis needs to be done. • Refine the approach. • Develop your tool set. They will come and go. http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
- 23. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/Facebook Sunday, August 21, 2011