This 2-day conference will feature top industry speakers who will provide the insights and practical approaches toward formulating a successful category management practice in organization. Strategically developed for professionals who are involved in Category Management, Shopper Marketing and Consumer Marketing, this event is the step forward in moving towards a greater height. www.trueventusnews.com

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14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur
Category Management Asia
• Developing your category strategy to penetrate sales and drive more value
• Featuring case studies from industry leading companies as they share their
approach and success in driving category innovation that generates joint-value
• Understanding the physiological and psychological purchasing process in-store
• Gaining practical shopper insights and ascertaining the role of shopper
marketing in devising strategies
• Discovering the factor that changes the shopping behavior during unpredictable
times
• Driving certain categories with effective marketing strategies
KEY BENEFITS
Constant changes in shopper and consumer behaviour has affected the retail and
manufacturing industry altogether and brought forward the importance of Category
Management and Shopper Marketing. This concept has benefited the consumer
through improved product assortment, reduced out-of stocks, lower prices and
ease of shopping. Successful collaboration between retailers and manufacturers or
suppliers has improved the effectiveness and efficiency of demand and supply chain
management. A joint focus marketing effort has brought together an evolution in
the business and drive longer-term profit and unlimited growth.
Making accurate judgement on consumer buying patterns of a particular category
became so important for companies to gain competitive edge and market share
that effort has already begun in the search of the path in growing category leader
to drive towards success. This 2-day conference will feature top industry speakers
who will provide the insights and practical approaches toward formulating a
successful category management practice in organization. Strategically developed
for professionals who are involved in Category Management, Shopper Marketing
and Consumer Marketing, this event is the step forward in moving towards a greater
height.
“The millions of dollars spent on developing, launching and promoting a new product are wasted if it
is out of stock, or in the wrong place on the fixture - yet 20% to 30% of shoppers leave the store
wanting to buy one more item because it was out of stock, the store did not have the preferred size or the
shopper could not find the item. In light of these facts it is no surprise that well over 90% of retailers
and suppliers consider Space & Category Management as a critically important business issue.”
WHY YOU CANNOT MISS THIS EVENT
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FEATURING INTERNATIONAL CASE-STUDY PRESENTATION BY:
Mike Ross Director of Global Category Management & Shopper Insights
Kellogg Company (USA)
OTHER FEATURED SPEAKERS INCLUDE:
Luciano Bagnobianchi Managing Director
Bata
Alina Serban Category Marketing Director - Consumer Health Care Asia-Pacific
Sanofi-Aventis
Siddharth Banerjee Regional Marketing Director - Category Development
Unilever
Corey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific
Symrise
A leading European supplier in flavors sector
Sangram Sinha Customer Development Director
THP Group
A leading Asian Group in drinks, instant food and plastic packaging
Ananda Putri Senior Category Marketing Manager– South East Asia
Adidas
Matthew Muir National Account Manager
Treasury Wine Estates
Subsidiary of Foster’s Group
Kafir Chen Sales & Customer Operations Director
Nike
Banjo Castillo Regional Customer Category Manager for Personal Care
Unilever
Rajdev Narula Senior Director, Emerging Markets
(Trade Shopper Marketing & Category Management)
Philips Consumer Lifestyle
Lyle Joseph A. Morrell Director - Health Business Unit
Watsons Personal Care Stores
Arup Pal Director Marketing and Operations
Apeejay Surrendra Group
Ho Mun Hao Marketing Director
GCH Retail - Dairy Farm
The holding company of Giant, Guardian, Cold Storage business in Malaysia
Loh Kean Leong General Manager
Fuji Xerox
Pankaj Sinha Head -Market Execution & Sales Capability
Coca-Cola Bottlers
Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate

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Registration & coffee
Welcoming address from the chairperson
Plenary One - Virtual retail shopping: Analysing the potential of online sales in Asia
• E-Retailing Management: Tackling the next generation of shoppers
• Analysing the online consumer’s behaviour and spending power
• Studying category of products that are most likely to be purchased via online
• Evaluating the current online retail market share in Asia
Mike Ross Director of Global Category Management & Shopper Insights
Kellogg Company
Plenary Two - Innovation and market development in traditional trade
Consumer’s concern about sustainability has rapidly improved which has resulted in most companies eyeing on developing more sustainable products.
According to a recent survey by Edelmen PR, 67% of consumer will purchase a brand that supports the environment with a good cause.
• Understanding shoppers and channels in traditional trade for more focused and successful innovations
• Examining ways of how we can develop markets in a profitable and sustainable manner
Banjo Castillo Regional Customer Category Manager for Personal Care
Unilever
Banjo Castillo is the Regional Customer Category Manager for Personal Care in Unilever. He sits in the Regional Category Leadership and is responsible for embedding shopper / customer-centric
thinking in the assortment, merchandising, pricing and promotions of innovations.
Plenary Three - Watson’s perspective: Building categories through strategic partnerships with manufacturers from the health industry
• Joint assessment of category lifecycle, consumer shopping/buying behavior, space productivity, sales and margin optimization
• Joint development of Planogram and category building programs to increase consumer awareness, generate interest and call to action
• Continuous evaluation and sharpening of promotion and advertising effectiveness
• Who and what is watsons and why partner with it
Lyle Joseph A. Morrell Director - Health Business Unit
Watsons Personal Care Stores
Lyle Joseph A. Morrell has had extensive experience in the pharmaceutical industry. As Business Unit Head he is responsible for leading the category management group,the
pharmacy operations group, the pharmacy training and recruitment group as well as the regulatory and quality assurance group.
Morning Refreshments
Plenary Four - Win the full battle: Category management as strategy and brands as weapons
• The value of the consumer insights and perceptions
• 4-step approach and roadmap of Category Management
• What’s the final aim of Category Management?
Alina Serban Category Marketing Director - Consumer Health Care Asia-Pacific
Sanofi-Aventis
Networking Luncheon
Stream One FMCG
Session One - Turning qualitative shopper study and analysis into profits
• Analysing seasonal change of shopping behaviour and moving sales forward
• Integrating predicted and observed shopper behaviour to develop effective
approaches to market
• Translating analysis into smart category decisions
• Recommending items that are highly in-demand to retailers
Siddharth Banerjee Regional Marketing Director - Category Development
Unilever
Session Two - Data from retailers - Thriving in a data messy environment
• Data verification: Making the closest assumptions to generate data accuracy
• Understanding the certain existence of data
• Exploring the design technology of data sharing
Afternoon Refreshments
Session Three - Implementing product category segmentation to aid the
strategy planning
• Enhancing ease of shopping to shopper through product assortment
• Utilising tangible and usable information such as core competencies and
competitive advantages to make proper planning
• Targeting the largest market segment, products and services to tailor fit approaches
Pankaj Sinha Head -Market Execution & Sales Capability
Coca-Cola Bottlers
Session Four - Discovering ways to construct a shopper-centric category
management structure
• Combining marketing strategies and business strategies
• Aligning sales, marketing and research to work towards a common goal
• Engaging team work strategies for revenue growth
Mike Ross Director of Global Category Management & Shopper Insights
Kellogg Company
End of Day One
Stream Two Other Consumer Products
Session One - Effectively capture data from stores and turning information to shopper
insights
• Analysing the practical way of handling of situation with too much data and too little
information
• Finding relevant source needed to make informed, timely decisions
• Exploring information to generate new, micro level insight unique to further business
opportunities
Luciano Bagnobianchi Managing Director
Bata
Session Two - Driving category sales with quality data analysis
• Capitalizing on consumer’s trend and obtain higher gross margins
• Further driving performance in the category and redefined roles
Kafir Chen Sales & Customer Operations Director
Nike
Afternoon Refreshments
Session Three - Growing business and building brand in-store
• Understanding Shoppers’Perception and Decision Making Process
• Segmenting Shoppers based on their Shopping Mission
• Designing Stores to Interact and Influence Shoppers to Buy
Rajdev Narula Senior Director Emerging Markets Trade Shopper Marketing & Category
Management
Philips Consumer Lifestyle
Session Four - Linking category management, shopper marketing and insights
– Delivering what shoppers want timely
• Improving customer retention probability with shopper insights
• Developing predictive models to forecast customer’s retention probability
• Detecting any frequent Shoppers that may be a retention risk
• Offsetting anticipated decline in shopping behaviour with targeted offers or incentives
Ananda Putri Senior Category Marketing Manager – South East Asia
Adidas
End of Day One
Day 1
Monday 14 March 2011
Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate
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T: +603 2711 0701 F: +603 2711 0703
E: dillony@trueventus.com

3. 3
Registration & coffee
Welcoming address from the chairperson
Session One - Category leadership: The underlying factors of a successful leader
• Identifying mistakes to avoid as a Category Leader
• Working towards competency in developing category leadership
• Accelerating change and turning marketer to growth leader
Ho Mun Hao Marketing Director
GCH Retail - Dairy Farm
Session Two - Exploring the potential of cross category sales strategy and identifying co-promotion partners
• Conducting cross category analysis and profitability evaluation
• Building a future-focussed approach and broader category vision
• Prioritising opportunities and category drivers
Sangram Sinha Customer Development Director
THP Group
Morning Refreshments
Session Three - Analysing the consumer spending power post global financial crisis
• Asia focus: Are the consumers showing signs of greater engagement with their finances?
• Forecasting the spending behaviour of consumers during economic recovery
• Analysing the path of successful companies that has created more value for money for consumers via promotional
campaigns
Session Four - Category reinvention: Harnessing the process of change and growth
• Identifying shopping and purchasing barriers
• Converting existing shoppers to buying the brand
• Increasing transaction size, sales, profits and brand share
Arup Pal Director Marketing and Operations
Apeejay Surrendra Group
Networking Luncheon
Session Five - Why do most new launches fail?
• From brand drivers to target segment or vice versa?
• The sensorial perspective to branding
• Finding new consumer segment
Corey Yeo Consumer & Marketing Insight Director Scent & Care Asia Pacific
Symrise
Session Six - Shopper centricity: Driving collaboration between retailers and suppliers to a different level
• Structuring common goals between retailers and suppliers and the clearest routes for reaching them
• Transforming data-driven intelligence into higher incremental sales, greater market share and more profitable
shopper relationships
• Exploring actions that might motivate shoppers to buy more
Matthew Muir National Account Manager
Treasury Wine Estates
Matthew has led strategic, multi-year Space & Category transformation projects for both of Australia’s major supermarket retailers, Woolworths &
Coles, as well as having held buying roles in both of these retailers. In addition, he has also completed major space management projects for other
retailers, including Shell Australia and Caltex New Zealand.
Afternoon Refreshments
Session Seven - Case study: Success stories of top companies in implementation of category management
• Exploring the factors that created the successful collaboration of P & G and Wal-Mart
• What drives Europe to continuously adopt this concept?
• Examining the real value of Category Management to your organisation
• Category business management process - managing items that are fast moving
Session Eight - What has top companies learned and fine-tuned to ensure continuous success
• Investigating a greater impact of promotional strategy
• Forecasting on the long term gain in a particular category
• Market target conversion: Effectively converting consumer to shopper
Loh Kean Leong General Manager
Fuji Xerox
End of Day Two
Day 2
Tuesday 15 March 2011
0830
0845
0900
0945
1030
1100
1145
1230
1400
1445
1530
1615
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1730
Register Now
T: +603 2711 0701 F: +603 2711 0703
E: dillony@trueventus.com
Vice Presidents, Assistant Vice Presidents,
Directors, General Managers, Heads of
Department, Senior Managers, Managers and
Team Leaders responsible for:
• Category Management
• Category Development
• Shopper Marketing
• Category Analyst
• Consumer Insights
• Customer Development
• Market Research
• Sales Insights / Retail
• Insights / Channel Insights
• Sales
• Business Development
• Brand and Product Marketing
• Field Sales
• Merchandising
• Store Planning
• Buyer
• In-Store Promotions
• Account Executive
• Retail Strategy
• In-Store Experience
• Operations
• In-Store Solutions
• Customer and Consumer Marketing
• Trade Promotions and Marketing
Industry:
• Suppliers
• Manufacturers
• Retailers
From:
• FMCG
• F & B
• Apparels
• Luxury brands
• Sporting goods
• Footwear
• Healthcare & Pharmaceuticals
WHO SHOULD ATTEND
• Success stories of top companies in CatMan’s implementation and what drives Europe to practice CatMan
• Implementing product category segmentation to aid the strategy planning
• Turning qualitative shopper study and analysis into profits
• Exploring the importance of cross category and identifying potential co-promotion partners
• Creating sustainable growth by envisioning future shopper’s requirement
• Shopper Centricity: Driving collaboration between retailers and suppliers to a different level
SOME OF THE CRUCIAL ISSUES THE CONFERENCE WILL FOCUS ON:
Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate

4. 4
REGISTER NOW
Dillon Yong
Tel: +603 2711 0701
Fax: +603 2711 0703
Email: dillony@trueventus.com
EXHIBITION OPPORTUNITIES
Limited packages are available.
For further details, contact
Aravind Menon
Tel: +603-2711 0701
aravindm@trueventus.com
TERMS & CONDITIONS
1. The course fee is inclusive of the event proceedings,
materials, refreshments and lunch
2. Upon receipt of the completed registration form,
invoice will be issue. Trueventus request that all
payments be made within 5 working days of the
invoice being issued. Full payment must be received
prior to the event. Only delegates that have made
full payment will be admitted to the event.
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registered delegate unable to attend, a substitute
delegate is welcome at no extra charge. Written
notifications of all substitutions is required 5 working
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Trueventus agrees to reserve the seat for the client
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able to mitigate its losses for any less than 50% of the
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COURSE FEES
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Book and pay by 20 Dec 2010 - USD1495, save USD500 per delegate
From 21 Dec 2010 - USD1995 per delegate
All options inclusive of course papers, luncheon, refreshments and service charge.
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Category Management Asia
14 - 15 March 2011 Crowne Plaza Hotel, Kuala Lumpur KL-MF01
Book and Pay by 20 Dec 2010 - USD 1495, save USD 500 per delegate