This short presentation includes several infographics that review the state of the rapidly evolving interactive publishing sector.

1. Sector Snapshot
Q1, 2012
Troy Centazzo

2. Oh, What a Year! – Publishing, Edutainment and Technology
Interactive Publishing–
Still Early, But Lots of Activity and Momentum
It Finally Was The Interactive Publishing:
Year of Mobile! Still in its Infancy
34M Americans used a tablet in
‘11; 90M expected by 2012.
Smart phones surpass 50% Any Impact?
market share. Digital • App Store has 25,000
content tops e-commerce book apps $300M in the following
purchases at 26%. Mobile paid • iBook Store has digital book start-ups:
advertising/search surpassed
email and social media. Apps hundreds of
are exploding. $38B market enhanced books
by 2015. Trends are
global. • B&N offers 600 for the
Nook
• Few break-out hits;
continued risk of “busts”
• What’s a “book”? An
“app”? ** EPUB3 **

3. Oh, What a Year! – Publishing, Edutainment and Technology
The Big Six (Plus) –
Now Aggressively Pursuing Interactive Business and Industry Partnerships
MORE TRANSMEDIA PARTNERSHIPS S&S digital
THAN EVER BEFORE revenue
E-Book Sales
doubled in
Double in Digital = 1/3 2011; juiced up
2011 for of all Revenue Royalty Rates income
Penguin; at Pearson on the Rise
20% of US
Rev; Plans US E-Book Revs up 117% in 2011
strategic
investments
Total Trade: $5,860M (-4.1% YoY)
E-Books (non religious): $970M (+117%)
$1B
in US!

4. Oh, What a Year! – Publishing, Edutainment and Technology
Children’s Mobile Digital Content-
“Rapidly Evolving” is an Understatement
How to Market to and Develop an
Audience?
Licensing agreements with Hasbro,
150 e-books; 25 apps Crayola, SeaWorld, The Wiggles,
Cyberchase
and Dino Dan
1 Million Dr. Seuss
Downloads in 2 years TO COME
Safari Books (JV of Pearson
2M Minutes
Education and O’Reilly Media )
Nine Top iOS Children’s Played on FP
acquires Threepress (Ibis
Storybooks in 2011 Apps in Dec
Reader) January
2011

5. Our Bottom Line on the Industry –
Chaos at Enterprise-Level Companies
And That’s Only Positive for Emerging Companies’ Prospects

6. Digital Media “Value Stack” for Emerging Firms
Massive Number of Users / • Do you have a massive number of active buyers?
Readers with Direct Relationship
Control of Useful Data • Do you have the “secret sauce” on how to publish a top-seller?
• Have you built a publishing toolkit that provides an advantage? Can it become
Protected Development Tools the industry standard?
In-House (Owned) Titles • How many successful titles have you developed, published and marketed?
Massive Market Leader • How far “out in front” are you? Competition?
Locked License Business • Long-term agreements with A-level content owners
Project Business for Premier • High margin business for industry leaders. Market share.
Firms
Infrastructure to Scale Rapidly • Can you grow 100 miles per hour in the current environment?
Demonstrated Technical • Are you the technology leader? Who’s catching up?
Superiority
6

7. About the Author
Troy is an Engagement Partner at GT Securities/Growthink, where
he leads investment banking and consulting engagements for the
firm’s clients. He focuses on convergence media. Troy brings to
GT more than 20 years of experience advising corporations at all
stages of development, from start-up firms to Fortune 500
companies.
Troy joins Growthink’s Los Angeles office after serving as the founding
Principal of MBL, an advisory and investment firm that assisted clients in
all areas of business, including developing their strategies and raising
Troy Centazzo capital. Also a seasoned entrepreneur, he helped found, manage and
Engagement Partner invest in several start-up companies, primarily in the consumer products,
technology and New Media sectors while at and before MBL.
Digital Media
Expert Troy additionally worked as an Associate in the Investment Banking and
Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now
Contact: CS First Boston). His first job after college was serving as the founding
Director of the RI Enterprise Zone Program.
Cell: (202) 369-2188 Education
Email • JD, Law School; MBA, Darden School, University of Virginia (Winner,
The Faculty Award; Raven Society)
LinkedIn
• BA, Brown University (Honors; Class Co-President)
Twitter