1. Affiliate Marketing
Proposal
© TrooTrac Media Pvt. Ltd. All Rights Reserved

2. What is
affiliate
 Online program in which site
marketing?
owners (publishers) links to
generate sales directly into a
clients site.
Network
Equivalent of having an
online sales force working

Build a network of
financially incentivised
“brand advocates”

Advertiser

Affiliate Marketing normally
involves three parties:
1.
2.
3.
© TrooTrac Media Pvt. Ltd. All Rights Reserved
Merchants / Advertisers
Affiliate / Publishers
Affiliate Network

3. Affiliate Marketing
Process
Creative Assets
Affiliate
Affiliate
Network
Network
Affiliate
Network
Console
Terms & Conditions
Tracking codes
Payment system
Pay Affiliate commission
Tracking of transactions
Advertiser
Affiliate
Program
Advertiser
Site
Merchant
Booking Confirmation
Page
Affiliate / Publisher
www.bestflights.com
Pay Transaction commissions
© TrooTrac Media Pvt. Ltd. All Rights Reserved

4. Who are Affiliates/Publishers
Anybody with a website or blog who wishes to
generate additional income
Affiliates/Publishers may already have established
traffic, extensive database lists for email marketing, or
may use SEO and PPC to get visitors to their site (and
then to the merchants’ sites)
© TrooTrac Media Pvt. Ltd. All Rights Reserved

5. Why Work with Trootrac Media
▪ Tootrac has been working with all large online merchants in
India - over 100 merchants are associated with Trootrac
▪ Tootrac has been catering to clients across industries such as
Travel, E-retailing, Classifieds and Finance
▪ Tootrac has been delivering over 100,000 transactions per
month, generating revenue of over Rs 150 million /month for
their clients
▪ Tootrac has active relationships with major affiliate publishers
in India - over 4000 publishers and growing day on day
© TrooTrac Media Pvt. Ltd. All Rights Reserved

6. Choice of Campaigns
▪ Cost per sale (CPS) - Publisher receives a percentage of the order
amount (sale) that was created by a customer who was referred by
the publisher.
▪ Cost per action/lead (CPL) - Publisher receives a commission for
every visitor referred by the publisher to the advertiser (web site)
and performs a desired action, such as filling out a form, creating an
account or signing up for a newsletter.
▪ Cost per click (CPC) - Publisher receives a commission every time a
visitor clicks on the advertiser's ad.
▪ Cost per mille (CPM) - Publisher receives a commission for every
1,000 impressions (page views/displays) of text, banner image or
rich media ads.
© TrooTrac Media Pvt. Ltd. All Rights Reserved

7. Best Payouts in the Industry
▪ Trootrac offers some of the best payouts in
the industry
▪ The payout varies from
From Rs. 40 – Rs. 1000 (per Lead/Sale – varies
according to campaign)
OR
From 1% of sale value – 15% of sale value
© TrooTrac Media Pvt. Ltd. All Rights Reserved

8. Dedicated Account Manager
A dedicated account manager helps you to choose the
right campaign as per your strength to maximize the
commission/payout
Real Time Reporting
Access to real time reporting system to monitor &
analyze the performance of the activity.
© TrooTrac Media Pvt. Ltd. All Rights Reserved

9. Promotional methods
▪ Ad Formats
– banner ads / image ads / flat ads - simple images (PNG, JPG)
– rich media ads - Flash-based or Dynamic HTML-based. Ads can
have forms for lead capture, polling, social sharing, etc.
▪ Coupons
▪ Text Links
▪ Data Feeds
▪ Deep-linking
▪ E-mailers
▪ Widgets
▪ SEO/SMO
© TrooTrac Media Pvt. Ltd. All Rights Reserved

10. Some TrooTrac Media Clients
and lots more …..
© TrooTrac Media Pvt. Ltd. All Rights Reserved