Packaged healthy gourmet foods as well as foreign foods are in high demand, and food co-op membership is at an all-time high.

1. Why Venture
Capitalists Are
Banking on
Food Startups
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

2. Venture
Capitalist (VC)
is financial capital provided to
early-stage, high-potential,
high risk, growth startup
companies. The venture
capital fund makes money by
owning equity in the
companies it invests in
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

3. What is a Startup?
Early stage in the life cycle of an
enterprise where the entrepreneur
moves from the idea stage to
securing financing, laying down the
basis structure of the business, and
initiating operations or trading.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

4. What is a Food
Startup?
Newly formed, fresh,
innovative business that
involves food. Food startups
consists of food lovers,
entrepreneurs & thought
leaders that are passionate
around food & technology.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

5. Is the
Market
Opportunity
for Food
Technology
Huge?
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548
Food products
are some of the
highest selling
items these
days.

6. Last year,
investors
poured in
roughly $350
million into
food startups,
according to
CB Insights.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548
And just a few
months ago,
Seamless and
GrubHub
announced a
merger, bringing
even more
attention to food
startups.

7. Many American
businesses lost
ground over the
past few years. In
comparison, the
restaurant
business grew 1.5
percent.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

8. Packaged gourmet
foods as well as
foreign foods are
in high demand,
and food co-op
membership is at
an all-time high.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548
Venture Capitalists
are not immune to
this; it is much easier
to get an investment in
a food business right
now than in other
projects.

9. Some INVESTORS are
saying that food-related
startups fit into their
sustainability portfolios,
alongside solar energy or
electric cars, because they
aim to reduce the toll on
the environment of
producing animal
products.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

10. Why are
consumers
interested in
food so
much all of a
sudden?
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

11. Family & Food
Health
Going Green
Cultures
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

12. Family & Food
American home life is
not what it used to be.
Americans want
simpler times & food is
always the best answer.
Comforting gourmet
meals delivered to your
home can be done
quickly and hassle-free.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

13. Health
Obesity is considered a
disease in the U.S. Obesity
leads to heightened concerns
about health & diet. If you’re
clever enough to provide a
healthy new product with
comfort food appeal,
consumers will break down
your door to purchase it.
Smart investors see that.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

14. Going Green
Buying organic & locally
grown food is a first step to
make a difference. Organic
food & related items are
hugely popular right now.
In Los Angeles, some
consumers are willing to
pay $6 for a gallon of
organic milk.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

15. Cultures
Sampling foreign food is a way
to experience a culture.
Packaged exotic foods are above
all successful right now because
they make it effortless for food-
lovers to try interesting foods
daily. Many Los Angeles
catering companies offer ethnic
& specialty foods due to many
different cultures living in this
city.
Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548

16. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548
Whether it’s gourmet delivering in New York
or personal chefs Los Angeles, a food startup
can be a very lucrative business if approached
and planned correctly.

17. Why Venture Capitalists Are Banking on Food Startups www.trivetla.com 310 699 8548
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