1. The Risky Business of Social Media Tom Snyder Trivera Interactive Contents Copyright © 2011 Trivera Interactive and ISACA

3. I’m the guy who convinces your marketing people to do all the Social Media stuff that turns the IT, IS, Security, Legal and HR people into this:

5. 95% of social media users now use it for business reasons 61% use public social media sites like LinkedIn, Twitter, Facebook, and YouTube every day (up from 51% in 2008). 15% use these sites "constantly throughout the day. 56% work for companies that have no policies that cover use at work and outside work Social Media Usage

7. 76% of companies now use Social Media for business purposes 43% have experienced employee misuse 31% have disciplined employees for misuse 29% block employee access 27% monitor employee use 25% ban use for non-business purposes Social Media Usage

8. The Old Paradigm

9. The New Paradigm

13. Tactics without strategy is the noise before defeat Strategy without tactics is the slowest route to victory -Sun Tzu Addressing Risk

22. Tom Snyder [email_address] http://www.triveraguy.com Trivera Interactive http://www.trivera.com ISACA http:// www.isaca.org/socialmedia Contents Copyright © 2011 Trivera Interactive and ISACA