This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.

1. You-Bloggin-Twitt-Face
Start Using Social Media To Grow Your Business
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2. Social Media
People having conversations online. Your market is
creating photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.
2

3. 1890’s Phones start ringing
... Effects came later
3

4. 1930’s Airlines take off
... Effects came later
4

5. 1950’s TV turns on
... Effects came later
5

6. 1960’s Computers boot up
... Effects came later
6

7. 1980’s Mobiles start buzzing
... Effects came later
7

8. 1990’s Internet connects
... Effects came later
8

9. 2000’s Search finds everything
... Effects came later
9

10. Late 2000’s Social Media connects everyone
... Effects came later
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11. 2010’s Mobile Web connects everything
... Effects came later
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12. The Future:
Everyone and
Everything is
Connected.
12

13. The Future:
Big Companies
Can’t Compete
With Small Ones.
13

14. Lets Imagine
You Want To
Start A Business
This Week...
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15. It’s never been easier to find a niche!
15

16. 20,550+ Members
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17. It’s never been easier to ask the market!
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18. It’s never been easier to make a product!
18

19. It’s never been easier to source a product!
19

20. It’s never been easier to write a book!
20

21. It’s never been easier to publish a book!
21

22. It’s never been easier to distribute ideas!
22

23. It’s never been easier to build a brand!
23

24. It’s never been easier to have a web store!
24

25. ... and start using ebay!
25

26. It’s never been easier to accept payment!
26

27. It’s never been easier get designs!
27

28. It’s never been easier get your legals!
28

29. It’s never been easier to outsource everything else!
29

30. It’s never been easier to manage a global team!
30

31. It’s never been easier to communicate!
31

32. It’s never been easier to get others involved!
32

33. AND
You can Promote it with
Videos... Blogs...
Tweets... Podcasts...
Communities... Fan
Pages... Ebooks...
Photos... Links...
Slides... FOR FREE
33

34. So What?
34

35. Look at
MY Brand!!
The Past Was About Shouting The Loudest
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36. The Future Is About Leading Tribes
36

38. Target

39. Target Everyone
Else

40. How
Starbucks
Stays Social...
4.7M YouTube Views
830k Twitter Followers
6.6M Facebook Supporters
20k+ Viewed the New Ad
700 Commented on it
4,800 “Liked” it
38

41. Over 100,000 shared ideas.
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42. How
The Marriott
Stays Social...
445k YouTube Channel Views
35k Twitter Followers
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43. Bill Marriott Blogs Every Week
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44. Singapore Marriott has 1,300+ ‘Fans’
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45. 74% of
consumers
trust Peer
Recommendations
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46. 14% of consumers trust Advertising
44

47. Market Place
Blogs, Videos, Emails, Groups, Content, Podcasts, RSS,
Voices Applications, Noise Etc
Empower Powerful Brand, Relevant
Customers Landing Pages
to become Voices
for your biz.
Customers Effective
Products
Promotions
Your Customers Are Your Marketing Team
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48. Once Again,
David Beats
Goliath
We are now seeing the
immutable power of “Nobodies”.
- Bloggers
- Podcasters
- Social Networkers
- Commenters
46

49. MichellePhan
http://www.youtube.com/
user/MichellePhan
2.7 Mil Channel Views
Sponsors Videos, Blogs, Twitter
Erabelle.com, Beautychoice.com,,
AfterglowCosmetics.com,
LiseWatier.com, PurMinerals.com, Product Sites
AnastasiaBrows, Nailene.com
Make-Up
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50. Gary
Veynerchuck
Built a $50M wine business
using YouTube and Twitter. He
now has over 850,000 twitter “The wine I am playing with is http://
bit.ly/cvuFdS i love this little wine,
followers. and look at the cute label.”
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51. Girl Power
iJustine (age 26) gives a
fashionable girls perspective on 1.1M Twitter Followers
Technology. 91 YouTube Views
85k Fans on Facebook
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52. The Future:
Big Companies
Can’t Compete
With Small Ones.
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53. Forget
Competing 51

54. Forget
Leadership 52

55. Embrace
Partnering 53

56. YOU?
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57. Opportunity Knocks
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58. Take Action...
DVD Workshop
2 Hour Social Media Workshop
2 Bonus Talks
Achieve:
- More Leads
- Better Customers
- Higher Sales
- Wider Margins
- Stronger Brand
56

59. Take Action...
DVD Workshop
2 Hour Social Media Workshop
2 Bonus Talks
Achieve:
- More Leads
- Better Customers
- Higher Sales
- Wider Margins
- Stronger Brand
$88
56

60. @DanielPriestley
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