To succeed in business today, you really need to have a creative edge, and video marketing might be ...

1. Yes! You Too Can Make Serious Money With Video
Marketing!
To succeed in business today, you really need to have a creative edge, and video marketing might be
just what you're looking for! The following article will offer you useful advice on how to put video
marketing to work for your company. Once you learn the basics and get the hang of it, video
marketing can be a lot of fun!
Use video marketing to allow your customers to get to know you. You could, for instance, record a
weekly video in which you talk about your projects and upcoming deals. Make your video marketing
campaign interactive by reserving a segment of your weekly video to answer questions customers
send you.
Who on your team is the most motivating? Who is the best speaker? This is the person to put on
camera on behalf of your company. You don't have to have the CEO or a sales person reading the
sales pitch, instead focus on the person who will do the best job of selling your firm or products.
Try using others in your videos. This will give people the idea that you are not full of hot air. While it
may be a little difficult to convince someone that the people in your video are truly fans of you and
your products, it comes across better than always doing videos alone.
Do not neglect the sound of your video. You need to invest in a quality microphone if you want to
record yourself. If you want to talk while demonstrating your product outside, get a lapel
microphone. Do not hesitate to use some soft music if there are some silences in your video.
Be confident during your video. Your customers are going to see you as an ambassador for the
product which means you should exhibit full confidence in its capabilities and value. Practice your
presentation a few times to make sure you are building the right experience and interest for your
potential customers.
Do you offer a variety of services in your
business? If so, consider using video marketing
to explain the common services in your
business. Make a short video showing each
type
http://en.wikipedia.org/wiki/Internet_marketing
of service you do and how a customer can
determine the level of service they need. This
will inform your customer and likely increase
sales. So, show with video all the things that
make your services a cut above the rest.
Videos need to be personal to catch the viewer's attention. Be fun, friendly, calm and confident and
your watchers won't change the channel, so to speak. The more open and honest you are, the better
received you will be. Stick to topics you're truly passionate about as that will come out in your
demeanor.

2. When your customers ask the same thing over and over again, create a video to answer them. This
will allow them to quickly solve their problems without having to email or call your company. This
saves you money in customer support and builds rapport with both current and potential customers.
Never, never, never try to sell your viewers something in your video. Instead, offer your visitors
something worthwhile such as a demonstration of how to do something or how to use a product. By
offering relevant information, your visitors are more apt to visit your website, which could in turn
result in a sale.
Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or
mascot to help market your videos. Try to find somebody that is natural when speaking and
generally makes people around them feel comfortable. People want to watch somebody they feel that
they can trust.
Product reviews help visitors learn about different products. This type of video is the least used
video marketing tool. Do not only concentrate on your products, but also include reviews about
products that complement your products. For example, if your business specializes in shampoo, do
several product reviews on hair styling products.
Make sure you build a way to track results into your video. Of course, you can just try to guess about
the success of your video. Actual numbers, though, give a far more accurate picture. Look at things
like how many people have watched your video, how much of the video they watched and more.
Find someone to be the regular spokesperson in your videos. Keep in
https://www.youtube.com/user/SemanticMastery/videos mind that this person should not necessarily
be you or even a sales professional. It's important that your spokesperson be very energetic and
have a smile and personality that will attract many people. Also, make sure this person will be
regularly available for being in your videos.
You can put up a podcast feed on your site to syndicate your video around the web. This will get your
video out to a much larger audience than just social media or YouTube will. For example, post it on
Amazon for the Kindle or iTunes for their devices and see your audience grow.
Utilize captions and annotations within your videos. They have to be used properly though. Poor
captions and annotations can distract the viewer from your content, so breaks in the video are
excellent areas to use them. Occasionally using an annotation while you are speaking in a video is
acceptable, as long as it does not distract the viewer from what you are saying.
If you don't get stellar results right off the bat, don't give up. Instead, ask your audience for
feedback on how to improve your videos. You'll get better at it. It just takes time.
How can you educate your customers? What can you teach them? What would they like to learn?
Look at your customer correspondence or comments you get on social media and search out what
people want to know about your brand, products or services, and then create a video to answer
them.
The best way to make a video work is to make it funny. Obviously, you cannot use potty or offensive
humor for fear of wrecking your reputation or offending your viewer. Stick to light, topical humor
which fits in with your brand and allows customers to have a personal relationship with you.

3. Taking the time to develop an effective video marketing strategy is one of the wisest decisions you
will make. Your business will see a great response from your catchy and intriguing online videos.
Just remember what you have learned from this article, and before long, your business will thrive
like never before!