Brought to you by TriNorth Media, this informative guide gives you a concise overview to the importance and advantages of guest blogging on the Internet. Find out how you can become an influential guest blogger!

2. Guest blogging is a fairly simple concept and it is a method
that is commonly used to increase web traffic. In this
presentation we will provide you with a better
understanding of how guest blogging works.
Let’s begin with a brief explanation of what guest blogging
actually is!

3. Guest blogging can occur in two ways which are guest
blogging on your own blog, and guest blogging on other
blogs. It’s a common practice found within the blogging
community and it is normally used to build relationships
and networks with other bloggers.
Let’s now dive deeper into the
two methods of guest blogging.

4. Some people may think of guest blogging that occurs on
their own blog as a negative thing. This assumption
however, is false. When individuals practice guest
blogging on your own blog they do so by writing posts or
attaching articles within the comments section.
Bloggers perform these actions with a purpose. So often
times, bloggers will practice guest blogging on pages that
already have a good and steady flow of visitors and
traffic. Bloggers will often contact you to ask about writing
a guest post, so this method is great for building
relationships!

5. Guest blogging on another persons blog is the practically
the same as the previous method, but with a role
reversal. You are now the blogger hunting others to write
your guest posts!
A great advantage to this method is that you can pick which
blogs you’d like to write post on . You can also control the
type of content you are posting. With this method, you
have the opportunity to introduce your self to a whole
other audience, so it is important to screen out which
blog will provide you with the most tangible results.

6. Whether you are guest blogging on
other blogs, or whether guest
blogging is occurring on your own
blog – it is still a win-win situation.
The more you guest blog, the more
pathways there are pointing to your
own content. The more others post
on your own blog, there are more
audiences and networks that you’re
getting exposed to. This all helps to
increase traffic!

7. Since guest blogging is a great tool used to increase traffic,
it is also a tool that can be used to increase your
business’ bottom line. In today’s world, it is very hard to
find a business without a website and many business’
have even taken efforts to establish social media
accounts.
These methods are all great to reach out to potential
customers, but establishing a blog can provide your
business with an even great competitive advantage.

8. By establishing a blog for your business, you will have the
opportunity to reap all of the benefits of guest blogging.
With guest blogging you will have the opportunity to:
1. Show case your business’
authority and expertise
2. Demonstrate your business’
brand
3. Generate new leads through
exposure

9. Guest blogging is a valuable tool that can increase the
bottom line of your business. This is achieved by
increasing web traffic and building key business
relationships.
There are two common methods used for guest blogging
and a plus is that they both generate tangible results!

10. If you are interested on the importance of guest blogging
and how it can be used to benefit your business proceed
to: http://www.trinorthmedia.com/