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04.Media relations and social media

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Julian Matthews
Julian Matthews

Media relations and social media

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Module 4: Media relations and social media
Social media relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media press release: proposed format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Samples
 
 
 
 
 
 
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Group Exercise
 
 
 
 
A few words on… ,[object Object],[object Object],[object Object],[object Object]
SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: MAS Engaging bloggers using Facebook
[object Object],[object Object],[object Object],MAS: Blogger outreach
[object Object],[object Object],[object Object],Source: http://www.facebook.com/#/album.php?aid=75488&id=52798899711 http://lenaee.blogspot.com/2009/05/7.html http://www.malaysiaairlinesblog.com/pt/blog/default.aspx?id=323&t=My-Dream-to-be-a-MAS-Cabin-Crew
Case study: HP’s 31-Day Dragon Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google reports well over 380,000 links discussing the 31 sites and giveaways. Virtually no negative comments about HP or the promotion associated with the giveaway Linkbait
Enthusiastic reaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why it worked ,[object Object],[object Object],[object Object],[object Object]
Gear Live combined Facebook and Twitter page for 2009 giveaway
Managing Expectations ,[object Object],[object Object],[object Object],[object Object]
Managing the Agency ,[object Object],[object Object],[object Object],[object Object],[object Object]

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04.Media relations and social media

Hinweis der Redaktion

  1. 2pm – 4.30pm (inclusive 15 min tea break) MODULE 4: MEDIA RELATIONS AND SOCIAL MEDIA Technical: Social Media Press Release, formatting and readying multimedia material for online media Online Media Room: Links, downloads, RSS feeds, keywords, tagging photos and videos, optimizing for search engines, mobile and tablets. Best practices: Responding to media queries via email, Twitter and Facebook. Pitching online media Face-to-face engagement: Organizing Tweetups, Blogger Meets, Facebook Fan Days. Case study: Online media outreach programme.   EXERCISE 5: Case study analysis: Read, discuss and highlight learning points from case studies provided.
  2. Boilerplate Relevant links: Photos Graphics Audio podcast Video RSS Tagging Share Comments Trackbacks
  3.   24-7PressRelease.com – Free release distribution with ad-support 1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving. ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis. EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links. Express-Press-Release.com – Free distribution company with offices in 12 states. Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts. Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more. I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics. NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more. PR.com – Not only will they distribute your press releases, but you can also set up a full company profile. PR9.net – Ad supported press distribution site. PR-Inside.com – European-based free press release distribution site.   PRBuzz.com – Completely free distribution to search engines, news sites, and blogs. PRCompass.com – Distribute your press release with a free or paid version, others can vote it up ala Digg style. PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with. Press-Base.com – Submit your release for free and get on their front page and the category of your choice. PressAbout.com – A free press release service formatted as a blog. PressMethod.com – Free press release distribution no matter what, but extra services based on the size of your contribution. PRLeap.com – Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement. PRLog.org – Free distribution to Google News and other other search engines. TheOpenPress.com – Gives free distribution for plain formatted releases, fees for HTML-coded releases.   
 1) Pr-gb.com - pr-gb.com is a very simple press release website with very minimal requirements. After researching several sites, I found that most did not allow links, this site being the only exception. Want to create as many inbound links to your website? Keep this site in mind when posting a press release. A review is also required before your posted press release can be seen by the public. This review is done by the website administration; you just submit your press release and an email will be sent to you once approved. 2) Pressmethod.com - Pressmethod.com offers a very user friendly approach to posting your press release. It is as simple as filling in the required fields and your press release will be posted. Pressmethod.com also gives you the ability to select a release date. In simple terms, this means you choose when the public will be able to view your work. Of course, no links are allowed within the body of your text but you can include the business website along with any additional business information at the end of every press release. 3) Free-press-release.com - offers just what the name says, the submission of free press releases. In addition, benefits to this website include the immediate posting of your press release, no review or waiting. Press releases are available right away. 4) Prlog.org - same as free-press-release.com, prlog.org allows you to choose your release date. Another great feature offered is the ability to see how many readers have taken the time to visit your press release. Even though no actual inbound links are allowed within the body of the article, you are given the option to write a company profile. This short (or long) profile will be displayed at the end of your press release. This gives you the chance to mention your business (in a more specific manner) and include additional information such as the business website. 5) Sanepr.com - Finally, sanepr.com is also very user friendly. Walks you through posting you press release, and provides you with the option of including your business website (which you should always do), and additional business information. Like mentioned on previous press release websites, sanepr.com also allows you to choose a release date that best suits you.