03.Advance search

Module 3: Google, RSS, Alerts & Dashboards

Is your website updated regularly?

Is your website useful to your own employees?

I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your company’s reputation. Now – what was it you wanted to sell me? Moral: Sales start before your salesman calls…

Google Quotient ,[object Object],[object Object],[object Object],[object Object]

Search engine results are key ,[object Object],[object Object],[object Object],[object Object],Source: iProspect & JupiterResearch, Search Engine User Behaviour Study on Google, MSN, Yahoo! Users, 2008

British Airways vs Virgin Atlantic: A basic search results comparison

“ British Airways” – 1 st Page Results Source: http://www.distilled.co.uk/blog/reputation-wars/reputation-wars-british-airways-vs-virgin-atlantic/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ British Airways:2 nd Page Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Virgin Atlantic” – 1 st Page Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Virgin Atlantic”: 2 nd Page Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

British Airways vs Virgin Atlantic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Score: 42/50 Score: 44/50

Love vs hate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10 ways to monitor brands for free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google search tips 1. Capitalization and quotation marks: Google searches are NOT case sensitive. Searches for najib razak, Najib Razak , and naJIb rAZak will all return the same results. Use “quotes” or + sign to include all words. Eg: a +b 2. Limit to .my sites Example 1: killinghall site:com.my Example 2: “abdullah badawi” site: gov.my 3. Either OR. If you want to include either this or that in result list, use the OR operator ( must be upper-case ): Example: "siti nurhaliza" OR "datuk khalid” site:my (Leave out the OR, Google returns pages that include both terms)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google AdWords, Google AdSense, SEO

Understanding basic terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google PageRank ,[object Object],[object Object],[object Object]

Search Engine Optimization ,[object Object],Organic Paid Paid

Wordtracker ,[object Object],[object Object],[object Object],[object Object],Free version:http:// freekeywords.wordtracker.com http://adwords.google.com/select/KeywordToolExternal

Google AdWords: search results Exercise: 1. Search for keywords of your product 2. Who’s advertising your keyword?

Google AdWords ,[object Object],[object Object],[object Object]

Google AdSense ,[object Object],[object Object],[object Object]

Google Analytics ,[object Object],[object Object]

Building a simple monitoring dashboard

RSS ,[object Object],[object Object],[object Object]

Using RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise: Add feed to iGoogle 1. Go to http://www.thestar.com.my/rss

2. Right click RSS, copy shortcut (IE) or copy link location (Firefox), or copy link address(Chrome)

3. Open igoogle.com. Click on ADD GADGETS Top left. 4. Click on “Add feed or gadget” (bottom left) and paste URL (over http://)

5. Create a dashboard of feeds and divide into tabs (topic headers) To add a tab, click on down arrow and Add Tab You can add up to 9 posts/updates per feed and re-arrange pages into 1-column, 2-column or 3-column

Method B: 2. Clicking on RSS button 1. Switch to Google 2. Subscribe

Marty Weintraub, http://www.aimclearblog.com Bonus: How to Build a Reputation Monitoring Dashboard: http://tinyurl.com/repboard

03.Advance search

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie 03.Advance search

Ähnlich wie 03.Advance search (20)

Mehr von Julian Matthews

Mehr von Julian Matthews (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

03.Advance search