1. Build Your
Business with
Email Marketing
Facilitated by Trina Links-Gowe
250.488.0828
www.trinalynnb.com
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16. Sources: 1.! Flowtown, 2010: http://www.flowtown.com/blog/the‐value‐of‐an‐existing‐customer 2.! Bain and Company
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17. Source: Pew Internet an American Life Project; May, 2010: http://www.pewinternet.org/Trend‐Data/Online‐ Activites‐Total.aspx
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18. Source: Direct Marketing Association, 2009: http://directmag.com/magilla/1020‐e‐mail‐roi‐still‐slipping/
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65. In Summary....
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66. Integrate:
Build a Marketing Strategy...
Email
Website/ Facebook/
Blog Twitter
In-store customer
experience ...not a
Social Media
Strategy
Essencia Day Spa http://youtu.be/Ii_arQmEsI4
Boloco http://youtu.be/S-H-p5dA5N4
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69. Communication Recipes:
Vary to taste
Think of your communications
mix like cooking...
Different recipes may call for the
same ingredients, but it’s the amount
and way each ingredient is used
that changes depending on
what is being baked. Sample Communication Recipes
included in follow-up email
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71. Questions?
Trina Links-Gowe
250.488.0828
emarketing@trinalynnb.com
www.trinalynnb.com
www.facebook.com/trinalynnbphotographyandemarketing
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72. Inspire! http://youtu.be/B7r7YY_EO0A
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