Powerpoint for SXSW 2016 Panel Selection - Interactive Track: Production Music Mysteries Solved!

1. Production Music
Mysteries Solved!

2. Great Music Makes The Moment!
• There are more platforms than ever for content creators to
tell their story, and music is an important tool to help tell
that story. The panel of music experts will break down
how to find the right music for your project, which is the
right music option – a production library, custom or major
label license, and give a behind the scenes look into the
creative and collaborative process of a production music
library from composer to producer to license to client.
Content creators have many options for music and it's
important for them to know what those options are, and to
understand what may work best for them. The panel will
provide valuable insight on music licensing.

3. Behind The Scenes Production
Music Process – From Start to Finish
Composer
Producer
License
Client

4. Why Is Music Key in a Production?
How Music Helps Tell The Story
 Example music usage in a Showtime TV Promo:
 https://youtu.be/C2qP3a4jzNU?list=PL4Hypi2IuA69a21iEtVGr6uK
GGo9pOTxI
 Example music usage in a Johnson’s Baby TV Promo:
 https://youtu.be/RNJpRVu_VGk?list=PLE70A7B04F943FCE1
 Example music usage in a Kawasaki Web Promo:
 https://youtu.be/B0EdR1wf0zY?list=PL9FA7F5175B41853B