(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/Trimax%20PDF%20Newsletters/2014%20Articles/Trimax-Solutions-Article-The-importance-of-a-company-video-explained.pdf) - Video marketing is now deemed the future of marketing after growing rapidly over the last few years, due to the advancements of mobile devices making video consumption more accessible and enjoyable. Text alone simply isn’t powerful enough anymore, in comparison to emotion rich videos, to persuade leads to make a purchase. Businesses can embrace this rising communication method by creating a company video to communicate your brand values and company mission. Video marketing enables your business to effectively communicate with potential leads and existing customers, exactly what you are about and how you will be or already are of benefit

1. The importance of a company video explained –
Trimaxsolutions Newsletter
Trimax Solutions
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2. The importance of a company video explained – Trimaxsolutions Newsletter
Future of Marketing
Video marketing is now deemed the future of marketing after growing rapidly over the last few years,
due to the advancements of mobile devices making video consumption more accessible and enjoyable.
Text alone simply isn’t powerful enough anymore, in comparison to emotion rich videos, to persuade
leads to make a purchase.
Businesses can embrace this rising communication method by creating a company video to
communicate your brand values and company mission. Video marketing enables your business to
effectively communicate with potential leads and existing customers, exactly what you are about and
how you will be or already are of benefit.
Trimax Solutions
seo package in sydney
ecommerce website packages in sydney

3. The importance of a company video explained – Trimaxsolutions Newsletter
Adavantage of Having Company
Videos
A company video allows you to introduce yourself to your target audience highlighting what products or
service you provide. You can persuade your target audience why they need what you are offering, to create
demand. Videos are a quick way to make an impact on your target audience with memorable and easy to
digest information, to help them reach a buying decision. You can convey your brand’s personality to help
connect with new visitors and give insight into your company with that extra personal touch. By
communicating your core values with a video, you can build a strong relationship with customers by
engaging them with your brand.
Including a video on your company website is a great way to help new visitors easily find the most
engaging content. It can be included in a dedicated video page or can be added to your “About Us” page.
Company videos leave a lasting impression on potential and existing customers by capturing emotions and
visual features. See Trimax Solutions introduction presentation on the Trimax Solutions YouTube Channel
here for an example of a company video.
Trimax Solutions
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4. The importance of a company video explained – Trimaxsolutions Newsletter
Tips in Putting a Company Video
1) Keep it short as viewers have low attention spans so your content needs to be powerful, well thought
out and to the point, as this is your one chance to promote yourself!
2) Original and helpful information encourages your audience to share the content with others to spread
your message further and expand reach.
3) Ensure your wording is simple and to the point, less is more when it comes to retaining information.
4) Include captivating visuals as well as well-planned wording focusing on the main points you want to
communicate in a clear and engaging way.
5) It is important to know your audience and speak to them in a way they can relate to.
6) Recognise the problems that they might be having which has led them to you and explain how you
would solve these. Make sure to briefly highlight the key benefits of using your company which sets you
ahead of the competition.
Trimax Solutions
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5. The importance of a company video explained – Trimaxsolutions Newsletter
Tips in Putting a Company Video
7) If you have a small budget and time constraints you can easily make a PowerPoint presentation into a
company video with screen capturing software. Find out how to use Screencasting software to increase reach
and brand awareness here.
8) If budget and time is a little more flexible, you could outsource the project to a specialist company video
provider making sure to give as much insight into the company as possible to really convey your vision and
corporate culture.
9) Clearly display branding and apply the best SEO when creating unique video content to link back to your
website and increase ranking, traffic and brand awareness
10) Include a clear call to action at the end of your video with a solid reason as to why they should follow up
and how
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6. The importance of a company video explained – Trimaxsolutions Newsletter
What to include to really get the message across
Demonstrating your products and services on your website through your company video can engage potential
customers, though providing visitors a chance to find out more about what you are selling. Try to promote the
benefits of your product features and service functions to show how they will be of use to customers in aiding
their lifestyle. If customers think your product or service will be of use to them through viewing your video, it
will get a higher amount of interest and more people sharing your message to increase its reach.
Include a testimonial or two to communicate with your audience in a personal and compelling way. Customers
feel more confident after viewing a video testimonial than just by reading text alone. With video testimonials,
customers can put a face to a name, which makes the endorser appear more credible and helps to gain the
customers trust. Testimonials in videos are easier for your audience to process than text alone, as facial
expressions and tone of voice allow viewers to decipher the emphasis of sentences and get a further
understanding.
Trimax Solutions
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7. The importance of a company video explained – Trimaxsolutions Newsletter
Upload your company video to YouTube
A company video can be used in many ways, not just on your website. Once uploaded to YouTube it can be
easily shared therefore increasing ranking for your website. There is a great amount of potential to spread you
message to a wider audience with YouTube as it allows you to embed the content you upload onto other sites,
such as your website blog and on your social media pages. When part of YouTube, you company videos can
be used in email marketing or added as a link in your signature, when initially communicating with new leads
or clients. You can also easily access your video on YouTube to be played at company presentations,
conferences or meetings to impressively introduce your company.
As YouTube is the top social media platform for video content and also the world’s second most popular search
engine (Google being the first), it present a valuable opportunity where marketers can engage with their
target audience on a personal level. YouTube claim that over 3 billion videos are viewed every day and over
half of these videos have received comments or rating from users. Occasional social media network users can
be targeted with YouTube as this is their preferred network. What’s more, as Google own YouTube, its video
content is ranked highly in organic searches, which increases traffic to your website and increased brand
awareness.
Trimax Solutions
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