Commercial Marketing Priorities

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Cisco - Strategic Marketing + Communications Team

The document outlines various commercial marketing priorities and deliverables for Hawk 2.0/7.5 including developing a staff console workflow, brochure distribution website, and HPD GE website. It details action items for finalizing communications and materials around a CCI-Coakley brochure website and Telligence product guide. It also lists next steps for addressing healthcare mandates, obtaining screenshots for catalog sheets, and developing websites for hospital planners and RCMs/SPs.

Business Technologie

[object Object],Accomplishments Issues/Actions Next Steps FW33’11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Schedule/Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Issue Action/Who Timing Obtain final screenshots for catalog sheets (4): Distribute Promotional letter (Jeff) and PPT – for feedback Rafal to provide once finalized (probably this week) Screen shots will be photoshopped (New staff console, annunciator, staff station, C300 smart patient) Submit for marcom approval FW32’11 FW32’11 CCI- Coakley Website Roll out test site, involve RCMs, SP – ordering (draft registration email with link), test usability with field FW33’11 Hospital Planner Designers (A&E) Website Per Jeff W. – confirm maintenance process for ongoing Nurse Call files FW31’11 Deliverable Action/Who Timing Telligence Product Guide (0 of 1) Conference call with Communicor – add clinical care areas, update formatting (sent Rauland samples) ( Joy)(Tricia)(Brian) FW35’11 Hawk Catalog Sheets (0 of 10) VoIP Staff Station Brochure (0 of 1) NurseCall Brochure (0 of 1) Submitted (6) sheets – Ted to provide hi-resolution files on needed photos- (4) sheets –Rafal provided screenshots, will send C300 screenshots within 7-10 days Michelle needs original diagram files (Tricia/Bhupi) Resend toto Marcom for Communicor layout – (Joy/Tricia) Sent change request to Bhupi for Communicor quote (Bhupi/Tricia) ($300/for diagram replacement – staff station) FW36’11 FW36’11 FW32’11 Healthcare Mandates Obtain background information, studies, start outline on key points FW 34’11

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