2. “Trends in the new world of work
emphasize the importance of
communication skills.”
“ Today’s employees must contribute to
improving productivity and profitability.”
“ Increasing global competition and
revolutionary technologies demand
cultural and communication skills.’
3. What is communication?
Definition : The transmission of
information and meaning from 1
individual or group to another.
Central objective : the transmission of
meaning.
4. THE IMPORTANCE OF EXCELLENT
COMMUNICATION SKILLS:
1. Flattened management hierarchies.
2. More participatory management.
3. Increased emphasis on self-directed work and
project teams.
4. Heightened global competitions.
5. Innovative communication technologies
6. New work environments
7. Focus on information and knowledge as corporate
assets.
5. EXAMINING THE COMMUNICATION
PROCESS
The communication process has 5 steps :
1. Sender has an idea
The form of the idea maybe influenced by:
sender’s mood
frame of refference
background
culture
physical makeup
the context of information.
2. Sender encodes the idea in a message
encoding means converting the idea into words or
gestures that will comvey meaning
6. 3. Message travels over a channel
the medium over which message is transmitted is channel
Message sent by :
computer
Telephone
Letter
Memorandum
May also sent by means of :
reports
Announcement
Picture
Spoken words
Fax
Anything that disrupts the transmission of a message
is called NOISE.
any disruption will causes errors and such errors damage the
credibility of the sender.
7. 4. Receiver decodes message
the for whom the message is intended is the receiver
Translating the message from its symbol form into meaning involves
decoding.
Success further limited because barriers and noise may disrupts the
process.
5. Feedbacks travel to sender
The verbal and non verbal responses of the receiver create feedback
